Product Director
Current--Established Shanghai Duoji International Travel Agency office for new brand establishment, formulated strategy of handcrafted travel products for middle class in China, scheduled projects and made 3-years-financial-projection--Conducted market research projects to understand consumer behavior, style preference, competitors, and pricing strategy in Chinese market --Connected with official travel organizations, e.g. Australia travel bureau office in china, won their support and assistance to travel products development--Visited around 80 countries in the world to have site inspection for different travel experience programs and itineraries --Attended travel fairs in Europe, Middle East, Asia, Africa, Ocean and North America, met local travel products suppliers, negotiated with them for agent agreements in China--Led travel products development team to seek qualified suppliers for global travel programs, investigated some suppliers out of more than 200 suppliers and built intensive cooperation--Worked with Branding company to do LOGO and MI-VI design--Participated in forums and social networking events among travel circle, well interacted with travel media agency and KOLs in travel,--Signed agreement with travel schools to build external talents and experts support--Mapped out Operation Chart, wrote job description and KPI for key position, interviewed around 60 candidates and employed 10 of them--Fostered company culture and organized team building events, e.g. Friday Tea Time for experience share--Drafted staff manual and rules in the office, monitored weekly summary and plan from all departments, and presided regular weekly meeting