Alan Lewis Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Hired to provide senior counsel and account leadership to existing clients, as well as identify and secure new business opportunities to grow Edelman’s New York Technology practice. Appointed lead strategist and representative in New York for Edelman’s Digital Entertainment Rights & Technology practice.- Managed portfolio of clients that generated nearly $1 million in annual revenue.- Supervised staff of 11 across multiple account teams. Kept team turnover to less than 10%.- Owned financial responsibility and provided day-to-day strategic leadership for account teams, including CA, Sony Ericsson, Thomson, TVGuide.com and My Damn Channel.- Grew existing clients’ annual retainers by 40% in 2007. Expanded CA account to Edelman’s London office.- Led and won new business valued at nearly $500K for the New York office and Edelman network.- Successfully launched My Damn Channel, generating more than 1,000 placements, nearly 1 billion consumer impressions and $8.5 million in advertising equivalents within first six months.- Increased CA’s share of voice in the personal computing security software industry by 900% with targeted communications campaign that engaged the blogosphere with company-driven tips and guides. - Secured national coverage for clients in The Associated Press, Business Week, CNN, Dow Jones, Forbes. Fortune, FOX News, Reuters, The New York Times, The Wall Street Journal and USA Today.- Secured high-profile speaking opportunities for clients at targeted digital industry events, including Digital Hollywood, Digital Music Forum, MIDEM, Billboard Live!, Media Summit, CTIA, CES and GDC.- Drove the development for Edelman’s “Speak Easy” speaking events calendar database for network.

Seattle, Wa, Us

Hired to bring corporate communications function in-house. Responsible for the development of comprehensive external and internal communications strategies and tactics. Provided counsel to executive management team and served as the Company’s primary spokesperson and senior communications strategist.- Worked with senior management team to establish Company’s internal and external communications strategies that raised its profile, knowledge and brand awareness within the digital music industry.- Positioned MusicNet as adding value to the music experience by offering a best-in-breed service that is an integral ingredient brand to its distribution partners (MTV, AOL, Yahoo!, HMV, Virgin, f.y.e. and Cdigix). - Managed relationships with PR counterparts at distribution partners, record labels and portable music device manufacturers to maximize all synergistic communications opportunities.- Developed and implemented ongoing speakers’ bureau, whereby Company executives served on panels at key industry events and were included within high-profile white papers.- Worked in concert with Human Resources to bolster the Company's internal communications and morale between its New York headquarters and Seattle operations.- Produced all collateral materials, including press releases, media kits and presentations.- Established and effectively managed departmental budget and all supporting external vendors.

Us

- Built high-performance PR department, and hired and managed external agency to control costs. - Generated more than 500 million consumer impressions annually via thousands of media placements.- Successfully led Investor Relations effort, including execution of annual report and quarterly conference calls, composing executive speeches and presentations, and facilitating analyst communications.- Formulated internal communication plan that reduced staff turnover from 60% to 12% within one year.- Developed and oversaw the strategic execution of tactical PR plans to support the Company’s annual product release schedule of more than 30 SKUs. Brands represented included All-Star - Baseball featuring Derek Jeter, Burnout, Legends of Wrestling, NBA JAM and Turok.- Conducted media training for senior executives and product development teams.- Worked with marketing and legal departments to set Internet policy and oversee the Company’s website.- Created charter for Company’s employee committee and served on its Board of senior executives.- Produced all collateral materials, including annual reports, media kits, presentations and videos.

Recruited to manage and develop agency’s technology business. Accounts included Hasbro Interactive, Games.com, Electronics Boutique, Lucent Digital Radio, Capital One and MessageClick.National strategist for Hasbro Interactive account. Participated in new business pitches and provided counsel for the agency’s major blue chip accounts.

Developed and executed communication strategy that contributed to Media Metrix ranking it as the #1 Internet entertainment site. Helped increase subscription rate by 40% within 6-month period.

Brands represented - Unreal, Quake, Doom, Hexen, Mike Piazza's StrikeZone and NHL Open Ice.

Us

Brands represented - Mortal Kombat II, NBA Jam T.E., NFL QB Club and WWF WrestleMania.

Clients represented - Stonehenge, Ltd., SpeeDee Oil Change & Tune-Up, GCS Service.

New York, Ny, Us

Clients represented - Gillette, Ore-Ida, MCI, Lever Brothers.

New York, Ny, Us

Clients represented - 3M, Coca-Cola, DuPont, GE, Hitachi, IBM, SkyTel and The U.S. Army.