Alan Liberman Email & Phone Number

São Paulo, Brazil

Miami Beach, Fl, Us

Ecglobal, part of the Stefanini group, is a technology-disruptive company that built a B2C2B collaborative consumer intelligence platform to bring brands and consumers closer together in a transparent and genuine environment. Ecglobal creates ongoing proprietary communities for brands and consumers to engage, collaborate, and co-create better products and experiences.

I have helped companies invest wisely and efficiently behind their Brand and Comms efforts; I have formed and have motivated high performing teams to achieve business growth and other company KPIs under influence of digital and innovation disruptions, by nurturing and developing superior insights (based on extensive use of data analysis & analytics), transforming them into powerful strategies and marketing actions that have built and have driven successful businesses. I was a partner of the initiative called "Project OnLife" in Brazil, bringing CEOs and key leaders to sit with the humans who consume their products and services in open and public Lives in 2020.

Paris, Fr

Appointed regional head of a global strategic & priority area for Ipsos. Led all activation across the region on strategic foundation research, brand positioning and channel (e-commerce and omnichannel initiatives). Organized all teams in 10 Countries to prioritize products and services in each market, set up individual OKRs and thought leadership actions, including major events, client visits, white papers and press materials.

Paris, Fr

Trained teams and energized them to face new digital challenges. Attribution model 360 campaign research studies and digital evangelization of metrics that matter, received strong focus of his teams. On the product innovation side, identified a new need in the market for a very fast turnaround product solution. His team developed and rolled out this product in 50+ markets in 9 months. Managed Ipsos “Retain” strategy key client programs in Latin America (with over 90% retention) and conquered new regional clients. Has mastered a client interaction model and inspired teams all over the world, organizing global quarter webinars to present best case studies.

Paris, Fr

Headed our most important global client in the Comms Research area; during this period, a new standardized product was rolled out to 40+ markets around the world. With our teams being very close, a successful roll out for this top global ad spender, allowed Ipsos to become their preferred and most important ad-testing partner. Through the implementation of a new creative scheme and strong collaboration with client's Procurement, services were delivered in a new way resulting in lower investment for the client and significantly higher profits for Ipsos.

Paris, Fr

Managed directly six Countries and opened two new markets during this period. The business increased significantly year after year at double digits. Formed, reinforced and trained all teams delivering superior servicing which allowed a premium pricing over competitors, resulting in this region becoming one of the most profitable business units around the world. During this period, our teams developed from the beginning the relationship of a new local client; combining excellent servicing with global capabilities, it became one of our top five global clients.

Paris, Fr

A start up: opened the Advertising Research Business in Brazil behind Ipsos and from scratch, built in 5 years the top fifth global market in revenues and profit. Although being latecomer (last big global expert to enter the Brazilian market), established a strong equity as the Comms Research expert and created a unique approach to the business which was later replicated by other Ipsos businesses around the world (helping clients develop creative, evaluating and monitoring KPIs during and after airing them).

Redmond, Washington, Us

Managed all product areas and marketing services. Developed the base strategy for future growth in the consumer area, implementing a plan to sell different “Office” product packages to consumers and introducing new games adapted to local market.Evaluated ROI of B2B and B2C events, giving a recommendation to move forward with B2C only, with significant cost savings.

Blackfriars, London, Gb

- Managed several important line of products / rationalized some lines- Worked under acquisition scenario, integrated teams from different companies- Expatriated, developed and launched a new product mix deployed in all European markets- Developed and managed new products deployed in the UK

Gb

- Received training in General accounting- Worked across several clients

Executive, Digital Marketing Customer Engagement Social Media, Planning & Analytics

Certificate, Disruptive Strategy

Executive - Mba

Bachelor Of Science, Economics