Top creative and dynamic entrepreneur with an exceptional expertise combining strong skills in product/services marketing, communication and training with passion for new ideas, critical thinking, sense of information analysis and the strategic use of intellectual property in business. More than 15 years of experience in strategic management of IP assets with remarkable experiences in protecting and licensing copyrights and trademarks internationally. Worked for the multinational firm leader in Spanish and Portuguese speaking countries. Key experience acquired as LATAM representative for a UK record label with Grammy nomination artists. More than 20 years of experience in training and communication areas. Recognized and formed in the academia with distinction as associate professor. Managed projects at national and international scale with outstanding results. High-understanding of the automotive and powersports customer behaviour and market tendencies. Strong background in the automotive industry, including remarkable journalism contributions as reporter, editor and host in newspapers and radio shows. Youngest editor in chief of an automotive supplement for the second largest media group in Mexico. Creator of the longest-running automotive radio show in west side Mexico. In depth experience with leading high-value brands, especially with OEM projects in sales/after-sales, competitive analysis and product training as well as marketing projects. Key contacts and relations within the vehicles and creative industries. Chevening scholar awarded with distinction by the University of Warwick. F1 fan and multi-instrumental musician participating in more than 10 productions.