Alan S. (Al) Lurty, Mba, Ricp®, Wmcp®, Flmi® Email & Phone Number

Greater Philadelphia

Skills: Mergers & Acquisitions (M&A) · Business Strategy · Marketing Strategy · Business Development · Finance

Greater Philadelphia Area

Broad-based insurance consulting to carriers and distributors as well as retail consulting and sales. Focus on strategy, products, markets and distribution. Services include:• Assessing carrier capabilities and fit with selected distributors• Consulting on product ideas and positioning with distributors and carriers, including proprietary products• Managing projects and driving them to completion• Operational evaluations, particularly in new business and policyholder service capabilities• Financial analysis of products and lines of business as appropriate• Assisting in or leading evaluations of targets for M&A opportunities • Evaluating products, features and underlying pricing• Assisting in program development and presentationPrior assignments included:* Full-time contract assignment in NYC to lead a product launch for a major insurance carrier, responsible for leading all aspects of innovative new product.* Working with a major insurance distributor to educate their executives about product development and pricing, creating a detailed actuarial pricing model for them to utilize in carrier discussions, and helping them assess product, operational and strategic fit with several carriers.* Working with an insurance industry organization to bring in clients for its products and services relating to the DOL fiduciary rule. * Working with a startup firm that has created a platform for online sales of supplemental insurance products, helping bring reinsurers and carriers to the firm. * Working with a company developing rapid diagnostic tests for use in life insurance underwriting, utilizing my industry carrier contacts to generate potential clients.* Working with an actuarial consulting firm engaged in expert witness testimony - the particular assignment involved building a detailed pricing model, and applying my experience in individual life insurance in the discussions.

Philadelphia, Pennsylvania, United States

Korn Ferry Interim Executives & Professionals provides a range of impactful services delivered by executives and professionals who temporarily or permanently fill open positions, function as resources for operational projects and provide outcome-based consulting. We combine proven experience and specialized capabilities across industries – powered by an expansive network of executives and professionals who are ready to serve clients on-demand. Korn Ferry Interim Executives & Professionals delivers the right talent in just the right way to help clients achieve their goals, improve performance, and create lasting value across the enterprise.Korn Ferry is a global organizational consulting firm that works with clients to design optimal organization structures, roles, and responsibilities. Korn Ferry helps clients hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers.

Suburban Philadelphia, Pa

As Vice President of Insurance Solutions for M Financial Group, I led the Product Management, Carrier Relations, International and Due Care teams. I worked extensively with the M Community to identify and prioritize insurance product and solution needs. I collaborated with M Member Firms and M's Product Development Group to set product strategy and ensure that our solutions meet market demands.

Greater Philadelphia Area

Led business development strategy and relationship building for the College, focusing on growing partnerships beyond existing markets and driving expansion of services. Hired to role after successful consulting engagement.• Cultivating new business opportunities with banks, broker-dealers, fund managers and independent distribution, highlighting benefits of partnerships for each institution. • Selected to lead global business development, growing interest in international credentialing programs. • Increased YOY revenue by nearly 80% within first quarter of 2018.

Charlotte, Nc

Directed all marketing, competitor and customer-centric aspects for SCOR's U.S. life reinsurance, and particularly for helping to develop the strategic direction and market position for SCOR with respect to product and service offerings. Delivered on goals to increase market presence through creation of detailed customer analytics, as well as implementation of aggressive product and market intelligence programs focused on competitive positioning.

Greater Philadelphia Area

Reporting to CEO of U.S. Insurance in expansion of previous role. Added P&L responsibility for Affinity Markets, a $100 million business focused on manufacturing and distribution of insurance products to professional associations and other affinity groups. • Created well-received plan to focus attention on this business and make the case for corporate investment in marketing, technology and people, including development of separate P&L statements and accurate case-level profit reports.• Laser focused on improving profitability with rate increases successfully installed on numerous cases while maintaining persistency. Turning around weak prior sales using team approach with underwriting and compliance, resulting in a strong sales pipeline going into 2014.• Implemented aggressive product development plan to significantly broaden our offerings to the market, including new disability income plan, a new senior life plan, a new term life offering and several other attractive products and riders.• Installed new underwriting guidelines and an electronic enrollment platform, with a focus on profitable inforce marketing.

Greater Philadelphia Area

Reporting to CEO of U.S. Insurance. Set the product and market agenda for Retail Life and Employee Benefits, executing the product development process from concept to launch, and for the Specialty Markets channel, including distribution through Internet quote shops, specialty marketing organizations, banks and direct mail. Successfully led ING’s re-entry into term life insurance and other markets. Budget $2M, 17 employees.• Spearheaded the development of industry-leading products; increased sales from 17,000 paid policies in 2005 to over 200,000 paid policies today. Application counts increased from 200/week in October 2005 to over 5,000/week in 2009, with both new sales and operating profits reaching $300 million.• Drove end-to-end reviews of all Employee Benefit lines of business including group products and medical stop-loss; developed successful new series of voluntary products and initiated new focus on affinity/association markets.• Created new distribution channel with all major Internet-based term direct marketers, broadening ING’s reach and sales. From a late 2006 standing start this channel reached $45 million of first-year annual premium, about 20% of ING total. This included distribution through major banks including Citibank, Bank of America & US Bank.• In a 3-year period, introduced 24 new products/riders, from term, universal life and variable universal life, to critical illness, accident and hospital indemnity, as well as a refreshed stop-loss contract. This helped generate the $300M sales and profits noted above.• Selected to serve on a CEO-led committee tasked with formulating strategy on talent development and corporate culture; also selected as Insurance leader to help develop ING’s long-term strategy; developed ING Insurance University to educate staff on basics of insurance; developed ING for Life, an innovative website to reach middle market customers. Authored numerous articles for trade publications, many industry speeches.

Greater Philadelphia Area

Reporting to the Chairman and CEO for this leader in life settlements. Directed Coventry’s finance, pricing, reinsurance and new product development functions while working directly with the CEO to source and negotiate financing of over $400 million for new asset class and a $100 million second round. Responsible for initial development of all new capital sources and provided critical analyses and reports on key CEO-focused issues. Staff of 12. • Designed and implemented comprehensive pricing model which allowed company to negotiate better offers for clients and to price purchases competitively and profitably. Designed Monte Carlo simulation tool that provided sophisticated analysis of complex and uncertain cash flows, allowing Coventry to successfully obtain institutional financing.• Department priced over 6,000 transactions in two years, consistently meeting service standards for accuracy and speed.• Developed several new programs for Coventry, including a market-leading premium finance plan, a variable annuity rescue plan, a payment-in-kind program that reduces capital outlays for acquisition of policies, and an annuity arbitrage program.As a result of these efforts, Coventry grew from a staff of 10 to over 100 and reached record levels of sales and profits.

Greater Chicago Area

Reporting to Head of Retirement Services and previously to President, Life Division. Business Unit Head in charge of fixed annuities, variable products, pre-need and Canadian life. Developed aggressive strategic plan and broad line of new products. Managed staff of over 100.• Built largely autonomous Canadian operation from zero to 350 applications per week (same penetration rate as 3,500 applications/week in the U.S.) within 10 months. Negotiated 5,000 sq. ft. lease in Kitchener, Ontario and new benefit plan.• Built wholesaling staff and sales desk and appointed new distributors. Increased variable annuity sales 300+% YTD versus prior period 1997. Obtained over 170 broker-dealer selling agreements and licensed over 1,200 registered reps. Enhanced existing products to make them market leaders.• Increased pre-need applications 60% within one year and created specialized programs to serve this niche. VICE PRESIDENT - SPECIAL OPERATIONS, LIFE OPERATIONS DEPARTMENT 1995 - 1997 Managed broad-based operations, including: Mergers and Acquisitions - Directed all activity for CNA’s life insurance companies; Variable Products - Assumed overall responsibility for bringing variable portfolio to market and developing distribution; Canadian Operations - Incorporated new subsidiary, recruiting distributors, designing new products and achieving sales goals; and other business development, including strategic planning. Managed staff of 4.• Reviewed over 100 potential acquisitions, bid on over 40 and landed one. Sold two blocks.• Built sales to over 200 applications per week in Canada in 12 weeks through 10 key distributors.

Columbus, Ohio

Held various positions of increasing responsibility at Midland culminating as Vice President of Product Research and Development Group. Developed, priced and marketed an innovative product with a new approach using multiple underwriting classes, which is now standard in the industry. Created the industry’s first modern guaranteed level-premium term plan, which became the best-selling product in the company’s history and completely changed this segment of the life insurance industry. At Banc One, was selected by department head for Strategic Management Program at the Darden School of Business at The University of Virginia.

Mba, Finance And Strategic Planning

Graduated first in class (GPA = 3.95 of possible 4.0).

Bachelor Of Music, Piano Performance

Graduated summa cum laude (GPA = 3.89 of possible 4.0). Played and sang professionally for several years.