As a National Sales Manager, I played a crucial role as the driving force in assessing, enhancing, and executing strategies for the sales team in Mexico. This involved leading innovative projects to enhance the efficiency and performance of a diverse team of 170 sales representatives and promoters. Through a comprehensive strategy, I effectively coordinated our activities with the industry's top standards, guaranteeing the smooth incorporation of RX and OTC products.Pharma Executive | Sales Director | RX | OTC | Pharmaceutical industry sales

As the Latin America Commercial Manager, I oversaw and spearheaded sales development in all regions of Latin America, including Central, Caribbean, Pacific, and South, encompassing over 20 countries through strategic business partnerships.- I led initiatives in Latin America to enhance market share and profitability of Omron's product portfolio.- Strengthened the structure of Business Partners to elevate Omron's visibility and positioning in the market.- Established new business partnerships in key countries like Peru, Ecuador, and Colombia to expand sales territory coverage.Pharma Executive | Sales Director | Medical Devices | Pharmaceutical industry sales

I initiated a new business unit startup aimed at creating revenue and local impact for SGS Mexico. This involved boosting the value of existing customer transactions, acquiring new clients, and exploring untapped markets to drive sales growth. I oversaw the design of an organizational structure to cultivate a high-performing team with diverse skill sets. Additionally, I planned and monitored new sales strategies, crafted budget proposals, and ensured the implementation of marketing tactics to establish a strong market position and uphold global standards.| Sales Director | Business Development Director | Healthcare | Pharma | Cosmetics

I provide business consulting services in the healthcare and pharmaceutical sectors for Korean companies, focusing on developing best practices in marketing and sales for Mexican and global pharmaceutical firms. As consultant member of KHIDI GPKOL and GLG, collaborating on projects that foster partnerships between Korean and Mexican companies. One of the outcomes of this collaboration is the establishment of a business development alliance between Pharmaceutical Hispano Americana Company (FH) and Central American companies to facilitate the commercialization of FH products in the CAC region.Pharmaq Executive | Business Unit Director | Marketing Director | Sales Director | Business Development Director | Healthcare | Pharma | Medical Devices | Biocomparables | RX-BG | OTC | Network Marketing | Pharmaceutical marketing | Pharmaceutical industry sales | Pharmaceutical product marketing specialist

Establishing a startup focused on commercializing biocomparable products in the private and public healthcare and pharmaceutical sectors, such as Infliximab and Rituximab, with a business model aimed at competing in a $500 million MXN market. Building and leading cross-functional teams to obtain marketing authorization for products from other companies, with a one-year timeline for transferring licenses for Celltrion products. Achievements include generating 10 million MXN in Remsima sales within one year in the private market, as well as expediting the marketing authorization process with Cofepris for Trastuzumab and Rituximab to participate in the 2021 tender process by UNOPS.Pharma Executive | Business Unit Director | Marketing Director | Sales Director | Business Development Director | Healthcare | Pharma | Biocomparables | Pharmaceutical marketing | Pharmaceutical industry sales | Pharmaceutical product marketing specialist |

Establishing and developing a new Cardio-Metabolic Business Unit in the healthcare and pharmaceutical industry by defining the Cardio-Metabolic pipeline to introduce new products such as Arahkor, Zemiglo, and Kallion. Collaborating with the Human Resources department to create a strategy for the organizational structure, including the selection and recruitment of a 100-person marketing and sales team, as well as developing a talent attraction and retention plan. Building a high-performing team and fostering a strong organizational culture that resulted in a significant talent pool for Mexico and Central America CountriesSuccessfully implementing a marketing launch plan for Arahkor in the ARBII market, achieving third place in market share during its first year in Mexico with a 3% share in a competitive hypertension market that included over 8 original brands and more than 100 products (branded generics and generics). Additionally, developing, coordinating, and designing products for CNS, HTA, and DM.Latín America Commercial Director | Pharma Executive | Business Unit Director | Marketing Director | Sales Director | Business Development Director | Healthcare | Pharma | RX-BG | Pharmaceutical marketing | Pharmaceutical industry sales | Pharmaceutical product marketing specialist |

Achieving a Best Practices Award for marketing excellence during the launch of Vimpat at UCB. Successfully repositioning Zomig and providing sales force training to secure first place in market share in the competitive migraine market, surpassing over 25 competitor products. Developing a strategy for the organizational structure of the business unit to select and recruit sales force teams for the launch of Vimpat, with the support of the Human Resources department.Pharma Executive | Healthcare | Pharma | RX | Pharmaceutical marketing | Pharmaceutical industry sales | Pharmaceutical product marketing specialist |

Established and executed an outsourcing business unit in the Healthcare, Pharma, and OTC sectors for Armstrong, resulting in a combined growth of 18% in units and a 42% increase in year-to-date value. Created a new outsourcing commercial model and specialized expertise for a Mexican company, conducting marketing and business development plan analyses to develop a profitable branded generic portfolio for Kendrick Lab.Implemented projects for Mexican pharmaceutical firms like FH and Zurich to enhance productivity in sales force and relationships with key stakeholders, clients, and medical societies. This involved generating engagement strategies, improving sales force effectiveness, and enhancing brand positioning through internal events and collaborations with medical societies.Pharma Executive | Marketing Director | Sales Director | Business Development Director | Healthcare | Pharma | Biocomparables | RX-BG | OTC | Network Marketing | Pharmaceutical marketing | Pharmaceutical industry sales | Pharmaceutical product marketing specialist |

Led the successful launch of Crestor in the healthcare and pharma sectors, achieving "Best Performance" in the statins class product category. Received the "best pharmaceutical product performance" award from ANADIM for Crestor's first-year launch in the multiple sclerosis market. Additionally, won the Best AZ Worldwide Organization Prize for the "National Crusade vs. Cholesterol" through a strategic alliance with major cardiologist societies and Kellogg's company. These accolades were achieved in a highly competitive market, marked by challenges such as the Baycol (Bayer) recall two years prior to the Crestor launch and Lipitor (Pfizer) being top of mind for physicians.Pharma Executive | Healthcare | Pharma | RX | Pharmaceutical marketing | Pharmaceutical industry sales | Pharmaceutical product marketing specialist |

Development of a wellness program and editorial for the Pharmaceutical industry in Mexico, Brazil, and Argentina

Member of the product launch team for products such as Xenical, Bonviva, and diabetes.

Beginning of my professional career as a marketing and sales intern.Product manager for the cardiovascular line and responsible for launching products such as Cronovera.