Alan Marshall Email & Phone Number

London, Gb

London, United Kingdom

Leading PA Media's portfolio of services for corporate, public sector and third sector clients, including news monitoring and intelligence, multimedia content distribution and sector briefings. Managing complex programmes of work and influencing stakeholders across all parts of the organisation.

London, United Kingdom

Overseeing PA's content and information services for media and non-media organisations - including the launch of a new product suite and web platform - in a senior role connecting editorial, commercial, marketing, product and technology teams. Developed business cases and project plans, designed and implemented new processes.

London, United Kingdom

Role as business lead for an organisation-wide digital transformation programme - a significant programme of work comprising a ground-up product set refresh, Agile technology development and operational process enhancements.The programme included development of a customised WordPress CMS, Content API and responsive website as well as new market development and championing first class customer experience. Responsible for communications and presentations at all levels of organisation.

London, United Kingdom

Cross-disciplinary leadership of PA’s transition to a digital-focused organisation, working with editorial, product and technical colleagues across the group to deliver evolution in content and products. Focused on creating content and engaging user experiences for new platforms and devices, including development of social media and new formats.In my time in this role I have led the successful launch of the innovative Snappa content service, overseen the build and rollout of the organisation's core editorial content management system, as well as operating as programme manager for PA's London 2012 Olympics editorial and commercial activities and delivered multiple business-critical technical and product workstreams.

London, United Kingdom

Snappa was created to offer engaging, shareable and visually compelling content, targeted at an audience aged 18-34, and particularly focused on mobile users. Since launch in 2014 Snappa has delivered over 200 million page views and hundreds of thousands of content shares for partners.Through building an innovative and agile team, creating the blend of multimedia content and the best curated content from the social web, and engaging with customers and commercial partners to develop opportunities, Snappa has delivered a new value proposition for publishers and created new revenue models for a news agency. Showcase site at http://snappa.press.net/ and example customer sites athttp://snap-pa-yahoopartner.tumblr.com/, http://www.irishexaminer.com/examviral/,http://home.bt.com/news/news-extra-01363971157944, http://eyebally.com/

London, United Kingdom

Leading the Press Association's digital content and product teams across news, sport, entertainment and business, including bespoke content services for media and corporate customers; P&L responsibility for key revenue-growth area. Senior involvement in product and business development initiatives, including co-ordinating Royal Wedding product portfolio which included an extended offering for tablets and mobiles.

Responsibility for development of new Press Association content management system to handle all digital content products, delivering efficiency savings and incorporating enhancements to metadata and handling of multimedia assets. CMS project included creating user stories, developing detailed specification for functionality and acceptance criteria, working with developers on UI, planning and executing test plans, user training and adoption of the system. Since completion the system has been utilised to deliver millions of pounds worth of content services and enabled efficiencies.

Based in India as operations head for two production centres with more than 200 employees, managing day-to-day relationship with outsourcing partner. Operations included editorial, sport data, listings data and image processing. Also development of commercial opportunities and relationships with journalism training schools.

Operations management of production unit including digital news, page production, wire production and text services.

Member of editorial team producing Sky News website and stories for interactive text services.

Mba, Strategy And Knowledge Management, Distinction

• Awarded Open University’s MBA Student of the Year Award 2012. • Open University Business School is the largest business school.

Ba, Journalism Studies, First Class Honours