As the Marketing Manager, I lead strategic marketing initiatives that drive growth and enhance the luxury real estate market in Northern California. My role encompasses leading a team, developing digital strategies, managing the advertising budget, and overseeing the production of high-quality marketing materials to support over 100 top agents.In addition to my work with Wine Country, I’ve consulted with the offices of Palm Beach and Cape Cod, providing insights on marketing strategies and digital growth. I am also a member of the national product group, where we discuss AI, marketing tools, and collaborate to brainstorm, develop, and launch new product enhancements across the company.Key Responsibilities: • Lead digital and traditional marketing campaigns, driving online engagement and increasing agent success. • Manage all the digital presence, including managing all the social media pages. • Develop and oversee the creation of compelling digital and print marketing materials. • Train and mentor agents on digital marketing strategies and tools through webinars and personalized support. • Collaborate on national product innovations related to AI and marketing tools to enhance the company’s capabilities and agent success.

In my role as Digital Marketing Manager, I led the transition from traditional print advertising to a fully digital strategy. I was responsible for developing and executing digital marketing campaigns, managing social media strategies, and optimizing digital ad performance to increase visibility for our luxury real estate listings. Additionally, I oversaw agent training on digital tools, ensuring they maximized the benefits of our marketing resources.

As Marketing Coordinator, I managed both digital and print advertising efforts to promote luxury real estate listings. My responsibilities included executing targeted marketing campaigns, project management, and coordinating with agents to ensure cohesive branding across all materials. I also handled the creation and distribution of marketing collateral, such as brochures, postcards, and digital ads, while supporting the transition from print to digital strategies for the brokerage.

During my junior year of college at San Jose State University, I embarked on a project to start a mushroom business. Since then, our company has helped thousands of people across the country become mushroom farmers through the use of our easy-to-use indoor mushroom growing kit.169K+ Followers on TikTok @ForestOriginshttps://forestorigins.com

As an intern at SN&N Electronics, a product development company working with Fortune 500 companies in the science and tech industries, I had the opportunity to work with the Founder and business development team to develop and implement innovative strategies to drive brand exposure and success. I devised a brand strategy and associated marketing campaign to amplify exposure in the high-tech industry and developed an action plan to re-brand the company, including new brand colors, fonts, a redesigned logo, redesigned website, and updated marketing collateral. Additionally, I proposed a comprehensive marketing plan that included a social media strategy, lead generation strategy, and PR strategy. Through this internship, I gained valuable experience in product development, business development, and marketing.

During my internship at Fridaze, the woman's linen apparel division of the Rising Phoenix family, I had the opportunity to work with the Founder and Owner to support the company's transition from B2B to B2C market through the development of a brand strategy and marketing campaign. I developed an action plan to re-brand the company, including new fonts, brand colors, a redesigned logo, new product packaging, updated marketing collateral, and a redesigned website. Additionally, I proposed a comprehensive marketing plan that included a lifestyle approach to social media strategy and a lead generation campaign utilizing CRM, a/b tested email marketing, and landing pages. Through this internship, I gained valuable experience in marketing and brand development, and I am confident in my ability to support the growth of a business.

Work closely with experienced engineers on exciting projects, including designing and testing electronic systems, troubleshooting issues, and contributing to the development of new technologies. Conduct experiments and analyze data to evaluate performance, participate in team meetings, and maintain accurate records.