Alan Mcaleenan Email & Phone Number

London, Gb

London, Gb

For the second time in just under two years I am taking six months paid leave as part of Diageo’s family leave policy.I'm incredibly proud to work at a company that allows me to spend such an important time with my family. I'm looking forward to 6 months of feeding ducks, reading stories and changing nappies.I'm delighted to be handing over the reins on Guinness in Ireland to Barry Fitzpatrick- I look forward to seeing some brilliant work as a consumer!

London, Gb

London, Gb

Starting an exciting new role today- taking six months paid paternity leave as part of Diageo’s new family leave policy.Proud to work at a company that is living its values and leading the way with progressive policies like this. I’m looking forward to the next six months and under no illusions that this is going to be a holiday!

London, Gb

Leading marketing and innovation for the Guinness portfolio in Ireland, GB and Continental Europe

London, Gb

Driving innovation and marketing agenda on Carlsberg portfolio of brands (Carlsberg, Kronenbourg and Tuborg) to turnaround performance and deliver share growth.

Amsterdam, Nl

Responsible for managing the Singapore JV between Diageo and Heineken and Singapore's largest beer company.Turning a trajectory of long-term volume and share loss into a portfolio growing volume, share and bottom line through interruptive drivers based on local insight.

London, Gb

Project lead on successful roll-out of Global packaging renovation for Africa, Asia and Latin America. Led cross-functional project teams to manage supply, commercial and marketing plans to maximise impact of new livery to drive reappraisal of Guinness Foreign Extra Stout.

London, Gb

Developed and executed spirits portfolio participation strategy for Ghana's biggest beer business driving business performance ahead of expectations. Helped develop brand, commercial, planning and agency structures to drive double-digit growth and equity gains on all major brands whilst building sustainable business advantage.Coached and developed local marketing teams to execution at world-class spirit standards as recognised by numerous Diageo regional awards.

London, Gb

Part of the regional team responsible for managing the transition from a distributor to an IMC structure delivering long-term benefits for Diageo Africa.Responsible for developing in-market marketing capability and delivering scalable regional marketing platforms. Worked closely with General Managers and Marketing Directors to align on the ambition, support levels and executional standards to drive performance breakthrough across the region.As mainstream spirits innovation lead I led a cross-functional, multi-market project team to deliver an innovative recommendation accepted at regional executive level that balanced consumer-demand, logistics constraints and supply capability and shaped Diageo's mainstream participation across the region.

London, Gb

Led the consumer and brand deep-dive and strategic recommendation to reposition Smithwick's- the number one ale brand in the Irish market brand helping to bring the brand back to share growth.Responsible for key aspects of the strategic repositioning of Smithwick's- the in-bar activation and take-home-channel livery change.

London, Gb

Responsible for the content creation and delivery of the multi-award winning relationship marketing program- the biggest of its kind in Diageo globally

Accra, Gh

As part of an AIESEC internship- the role involved establishing a marketing function and ethos and improving our service delivery. Responsible for generating leads and converting to customers.

Mbs (1St Class Honours), Marketing

Bbs (2.1 Honours), Business Economic And Social Studies

Dip. Psychology, Psychology

International Business Scholarship (4 Weeks)