Responsible for building highly collaborative relationships with a vast array of internal stakeholders to plan, build and land global campaigns for AWS sales and geography marketing teams covering Industry, Startup and Independent Software Vendors (ISVs). In 2023, the team delivered in excess of $1B of pipeline.

Partnered with AWS Sales to drive new customer acquisition and build pipeline to support the growth of the AWS business across enterprise, ISV, digital native business, start-up and SMB, by industry. The team has particular focus on net-new customer acquisition in zero billing accounts and establishing awareness and preference for AWS at the executive level in focus Industries. Accountable for the performance of the Marketing generated lead flow pipeline (LFP).

Transformed solutions content strategy to lead with what we make possible, not what we make.Led team to define and roll out the company enterprise vertical market content strategy to support customer engagement through both Sales and Marketing. Enabled Sales to exceed aggressive company growth targets in both on-premise and hybrid/multi cloud solution selling. Transformed how we engage customers by building outside-in business value content focused on key industry verticals.

Broadcom acquired Brocade SAN business and integrated into the company as one of 19 business units. Partnered with business unit leadership and Sales to build pipeline generating enterprise campaigns and programs through a segmented, integrated, content rich marketing strategy. Led the Field Marketing team to build net-new pipeline and accelerate existing pipeline, through both OEMs, partners and direct marketing. Grew the Broadcom community x2 (800K unique visitors per year) and transformed community into an advocacy growth engine.

Developed segment and industry focused go-to-market strategy and orchestrated marketing impact through an integrated marketing model. Built the digital demand/lead generation and awareness strategy designed to lead with customer first messaging. Developed the company wide messaging strategy for data center, cloud and intelligent/service delivery edge transformation in focus industries. Priority on 'outside in' messaging frameworks including usage models, business drivers and persona guidance for the company. Developed asset strategy mapped to enterprise and cloud buyers journey in support of challenger selling methodology (insight based teach, tailor and take control).

Head of Marketing for EMEA enterprise business. Measured on leadership, pipeline growth and growth of the brand. Established Marketing as a strategic growth engine for the company. Developed EMEA go-to-market (GTM) strategy for enterprise and hybrid/multi cloud data center, campus LAN and service provider. Focused on transforming data center and edge architecture through innovative Ethernet Fabric and SDN business value marketing. Accountable for EMEA embryonic cloud strategy and solutions for data center IP/Ethernet networking focused on cloud transformation, virtualization business models and delivering business value through network investment. Established key vertical market value propositions delivering business transformation through network investment. Seasoned PR/AR spokesperson.

Joined a start-up system integrator services business focused on thought leading advanced integration (cloud, virtual I/O, storage, RFID/metering, DC energy) underpinning business growth with and through prime system integrators. Business Development role focused on direct offerings to key accounts (integration function) and establishing relationships with prime outsource companies to inject innovation and advance solutions into their customer base.

Built preference for Intel and pipeline for sales. Senior Marketing Manager for embedded, communications and enterprise system business across EMEA. Set strategy for brand preference and demand generation direction (ABM and net-new). Led a team of marketing managers driving marketing strategies across flash memory, x86 processor and networking and telephony solutions. Responsible for Intel EMEA go-to-market strategy across channel and direct business. PR/AR spokesperson. Executed marketing plan in support of $5B EMEA revenues across embedded, enterprise data center and telecommunications sectors.

Be and be seen as the 'General Manager' for the product. Partnered with Sales to build pipeline. Marketing Manager for system level switches, routers and remote access networking products into direct accounts and channel. Responsible for awareness and demand generation direction across EMEA. Accountable for network processor launch and growth into telecommunications providers and high end embedded compute and network applications. PR/AR spokesperson. Owner of GTM strategy and solutions selling into embedded telecommunications sector. Set pace, level and direction for sales.

Product Manager for remote access (v.34, ISDN BRI, PRI) and VPN remote access solutions. Seconded to Nortel for 2 years to drive remote access OEM relationship and grow overall data access business. Accountable for carrier remote access (dial up) infrastructure business across large telco customers across EMEA.

Key account technical selling focused on expanding footprint and driving revenue. Pre sales technical lead on large enterprise and telco accounts across EMEA. Focus on remote access, LAN switching and overall network design wins.

My role was to get the customer back up and running as fast as possible. System level engineer assigned to key corporate clients. Experience on mainframe and client-server networking solutions in fast moving retail environment. Set up pre-call analysis desk to reduce response time and improved utilization of resources, improved margin and increased customer satisfaction. Progressed to front line support for break fix in managed service contracts.