Alanna Diffendal Email & Phone Number

Shelton, Connecticut, Us

Budderfly, the fastest-growing Energy as a Service (EaaS) company in the United States, is the premier sustainability partner for businesses with repeatable footprints, such as restaurant chains, assisted living facilities, retail franchises, and more. Budderfly installs, monitors, and manages a combination of patented technologies, equipment upgrades, and proprietary energy software for its customers at no out-of-pocket cost. Businesses benefit with lower energy bills, a reduced carbon footprint, more reliable operations, and an improved customer and employee experience.

Shelton, Connecticut, Us

Independence, Ohio, Us

Sterling, a leading provider of background and identity services, offers a foundation of trust and safety to over 40,000 clients. Sterling’s tech-enabled services help organizations across all industries establish great environments for their workers, partners, and customers. With operations around the world, Sterling conducts more than 75 million background checks annually.

Annapolis, Maryland, Us

o Create a yearly marketing strategy for our electronic prescribing solution identifying what channels we will be utilizing to reach our target audience. This includes digital and print ads, PPC, tradeshows, etc, to propel us throughout the year.o Worked closely with our product team bi-weekly to ensure the features included in the product roadmap sprints meet the pain points of our target audience and improve their day-to-day business. o Educate our sales team to represent the voice of the company to our prospects and provide them with appropriate content to help them move through the sales funnel and convert into customers.o Created, from scratch, competitor battlecards to help sales immediately identify pain points for prospects with their current solutions and include information on how our products can benefit their practice over our competitors. With limited monetary resources, we had to be creative using free and data collection alternatives.o We’ve completely revamped our entire buyer personas from the ground up, including stories, demographics, potential pain points for their positions to ensure we are meeting their needs and highlighting features of our products that are important to them.o Improved our lead generation YOY (‘18 to ‘19 = 9.23% increase) (’19 to ’20 (End of Q3) = 17.57% increase) thru both organic and inorganic channels.o Rebranded our company’s look and voice in 2019. Required industry research to determine colors, logos, existing brand awareness and even desirable fonts that created visually appealing content for prospects/clients.o Built out our SEO plan through Google which lead to an audit of our whole website to ensure we have the most optimized and searchable site. Following our rebuild and SEO audit, we saw an 80% increase in web traffic. o Evaluated valuable tradeshow events for our staff to either exhibit and/or attend to meet with our target audience and increase our brand awareness and lead generation.

Annapolis, Maryland, Us

o Managed internal client accounts to ensure doctors are well-trained on the products they’re utilizing to increase efficiencies within their businesses and maintain high retention rates.o Handled customer support communications with clients and answered any products questions they had or directed them to a hirer tier of support.o Self-generate leads by cold calling potential prospects in search of new leads for our sales team to convert into customers. o Developed daily sales reports and presented them to the leadership team demonstrating our weekly conversion rates vs. demos completed.o Promoting RXNT through social media channels to help the marketing team increase brand awareness.o Documented standards of procedures to regulate how leads were to be entered within our CRM and qualified leads had all the appropriate fields for the sales representatives.

Philadelphia, Pa, Us

o Responsible to learn how to qualify prospects in need of our construction services and which products would be necessary to include within the quote.o Developed effective direct marketing techniques by speaking directly with clients in the field.o Enhanced leadership/management skills within the company by gaining responsibilities to teach direct marketing techniques to new hires in and out of the field. o Responsible to determine representatives’ territories for the day and distribute them evenly for all the representatives on a daily basis and provide them with the necessary information on those locations.

-Handled Sales and Marketing aspects of company such as Product & Market Development-Assisted in the development of customized athletic apparel-Assisted in filling out and filing budgeted credit slips-Provided first-rate customer service-Sales Associate