Alanna Dillon Email & Phone Number

Boston, Massachusetts, Us

Boston, Massachusetts, Us

- Works with a variety of clients in the higher education and real estate/housing industries.- Manages digital advertising budgets across multiple channels and advises clients on how to allocate paid media spend.- Oversees reporting and data visualization on a monthly, quarterly and yearly basis.- Oversees Managers, Data Analysts, Marketing Strategists, Coordinators and Designers on accounts to ensure that teams are meeting client expectations.- Creates marketing plans and project schedules; develops and oversees the execution of integrated marketing campaigns across platforms.- Ensures that projects are staying on track with time and action plan and communicates updates with clients. Serves as the primary client contact across accounts.

Boston, Massachusetts, Us

- Worked with a variety of clients in the B2B technology and B2B healthcare industries.- Managed digital advertising budgets over $1M annually.- Coordinated with PR teams to ensure that the Integrated Marketing program were in line with current PR initiatives. Oversaw Account Executives and Coordinators on larger accounts.- Developed and executed paid search, paid social and programmatic display advertising campaigns. Made daily and weekly optimizations to ensure campaign success and maintain efficiencies. - Worked with developers on tag implementation to ensure proper tracking and marketing analytics on websites.- Communicated regularly with clients; provided detailed reporting and insights to ensure that marketing goals and key performance indicators (KPI’s) are being met.- Created internal training materials, best practices and processes for Google Analytics and client reporting.

- Provides marketing, advertising and graphic design services to clients in a variety of industries, including: non-profits, outdoor recreation, retail, fitness, auto, real estate, start-ups, renewable energy, publishing, technology, defense, and more.- Consults clients regarding marketing strategy, campaign planning, overall brand strategy and coordinating multi-channel marketing campaigns.- Designs logo and branding packages as well as other creative and marketing collateral for clients, consults clients regarding visual brand identity.

Sebastopol, Ca, Us

- Managed marketing efforts for tech conferences, including budgets up to $350K annually- Conferences: Velocity, TensorFlow World, Infrastructure & Ops, OSCON- Made strategic decisions on how to best spend the budget based on performance metrics, such as ROAS and other KPI’s.- Created a marketing plan and reporting documents and reported weekly on campaign performance.- Coordinated all communications with attendees, such as email marketing, and social media engagement with our audience.- Traveled to events and assisted with tasks such as attendee engagement activities, booth activities, and on-site communications.

Bellevue, Wa, Us

- Managed corporate digital advertising and a social media advertising program for brokers; managed budgets up to $100K per year.- Managed one direct report (graphic designer) and worked with vendors regularly- Designed ads, targeting procedures and guidelines and created how-to and best practices documents.- Coordinated email marketing to company’s 70K contacts. Regularly performed A/B testing, list segmentation, and tested new products to improve lead nurturing process.

Bellevue, Wa, Us

- Oversaw company-wide digital display and social media advertising program for brokers; designed and analyzed ad performance.- Supported graphic designer through production design.- Coordinated email campaign delivery through Constant Contact and MailChimp.

Kirkland, Washington, Us

- Provided SEM and SMM campaign assistance, as well as SEO analysis and website maintenance support- Managed all social media networks for 10 dealerships via Hootsuite- Designed print and web graphics- Managed email marketing campaigns

Kirkland, Washington, Us

- Designed print and web graphics- Provided SEM and SMM campaign assistance- Managed all social media networks for 10 dealerships via Hootsuite

Kirkland, Washington, Us

- Managed all social media platforms for 10 dealerships via Hootsuite- Built a library of social media graphics - Wrote copy for organic social media posts