Alanna Ford

Alanna Ford Email and Phone Number

Product + Community @ Adobe | Product, Strategy, Innovation @ Adobe
345 Park Avenue
Alanna Ford's Location
Atlanta, Georgia, United States, United States
Alanna Ford's Contact Details
About Alanna Ford

I work at the intersection of worlds, transforming big ideas into tangible impact across industries and continents. My current work at Adobe is the latest step in a journey that has taken me from launching women's economic initiatives in Myanmar and Kenya, to building the innovation lab at AARP, to scaling global strategy for leading tech companies. Along the way, I've learned that the most interesting opportunities often lie in the spaces between - between markets, between disciplines, between ways of thinking.I love working on the leading edge of companies to unlock the next chapter of growth, whether that's expanding into new geographies or pioneering new product lines. I've had the privilege of scaling international businesses, orchestrating market entries across Asia and Europe, and leading cross-functional teams across a dozen departments to tackle complex strategic challenges.When I'm not facilitating strategy sessions, you might find me cooking an unreasonable amount of vegetables, making art, or out in nature.

Alanna Ford's Current Company Details
Adobe

Adobe

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Product + Community @ Adobe | Product, Strategy, Innovation
345 Park Avenue
Website:
adobe.com
Employees:
51
Alanna Ford Work Experience Details
  • Adobe
    Principal Community Product Manager
    Adobe Sep 2024 - Present
    San Jose, Ca, Us
  • Procore Technologies
    Global Strategy Lead
    Procore Technologies Oct 2022 - Dec 2023
    Carpinteria, Ca, Us
    Lead company-wide strategic priorities across 12 departments to drive global growth. • Lead Globalization Maturity Program of executives and stakeholders across 12 departments to improve global integration of people, systems, processes, and customer experience. This is a deeply cross-functional effort that is touching every part of the company, resulting in a 3-year globalization strategy for all teams.• Create 3-year global strategy for product, design, and engineering across the Product & Tech division.• Manage language strategy across Product, Sales, Customer Success, and Marketing to prioritize new languages to support global growth, including which bilingual roles to hire.
  • Procore Technologies
    Senior Manager, Global Strategy
    Procore Technologies Jun 2021 - Oct 2022
    Carpinteria, Ca, Us
    Led Procore’s expansion into new global markets, including determining where, when, and how to expand internationally. • Scaled international business from $47M to $92M in annual recurring revenue in two years from pre to post IPO. Drove 45% Y/Y growth in non-US markets over a 2 year period. • Led Procore’s go-to-market strategy in SE Asia, the Middle East, Germany, and France by defining product-market fit, value proposition, and buyer personas in local markets. • Led a cross-functional team of experts from Sales, Product, Customer Success, Corporate Strategy, and Legal to determine market strategy. Presented to C-Suite for strategic approval.
  • Procore Technologies
    Senior Product Manager, International
    Procore Technologies Jul 2020 - Jun 2021
    Carpinteria, Ca, Us
    Led multi-disciplinary teams of experts in product, sales, corporate strategy, customer success, engineering, legal, and localization through research and discovery to define our product-market fit and positioning in new markets. • Aligned C-suite around whether, when, and how to expand around the world while developing close partnerships with regional teams. • Defined the process for how Procore selected, researched, and entered new markets.
  • Procore Technologies
    Product Strategist
    Procore Technologies Feb 2020 - Jul 2020
    Carpinteria, Ca, Us
    Identified and implemented product enhancements for one of the company’s newest customer segments. • Developed product strategies to increase customer adoption and retention, and reduce churn.
  • Sabbatical
    World Traveler
    Sabbatical Jun 2019 - Feb 2020
    I took a sabbatical to travel across 13 countries from the Caucasus to Central Asia to Polynesia. A truly incredible experience. Ask me about the time I got lost in the desert heat of Uzbekistan!
  • Aarp
    Senior Manager, Product Development
    Aarp Mar 2017 - Jun 2019
    Washington, Dc, Us
    I headed up the vertical of new products focused on wellbeing and social connection at The Hatchery, AARP’s innovation lab. I served as Acting CEO of Confetti, a tech startup transforming how we celebrate milestones with the people who matter most.• Identified a $30M market opportunity based on in-depth customer discovery, including ethnographic interviews, in-person co-creation workshops, and quantitative testing.• Created a working beta version of the product in 5 months while leading a cross-functional team of 4 people and one direct report.• Created and managed the strategy, business model, product roadmap, timeline, and $1M budget for the business. • Led trademarking process and negotiated equity deal, including warrant and revenue sharing, with startup partners.• Instituted a customer orientation to the entire lab by introducing bi-weekly in-person user tests and a platform for continuous online user testing, now being used by 3 internal startups.• Created the process for how the Hatchery identifies new business opportunities based on customer discovery and design thinking.
  • Population Services International
    Innovation Strategist
    Population Services International Nov 2014 - Feb 2017
    Washington, Dc, Us
    As an internal consultant, championed the 9,000+ person staff to solve organizational challenges and practice design thinking across 65 countries.• Led 4-day innovation certification program that was delivered to 190 people across 17 countries, equipping participants with innovation, facilitation and problem solving skills.• Designed process to collect insights from senior leadership across 45 countries to inform 5 year PSI- wide strategic plan; led launch of PSI2020, an interactive online platform where 700 employees collaborated through photos, surveys, and workshops to elevate the voices of front line staff in the strategic planning process.• Led 5 person project team to redesign PSI’s recruitment process; used ethnographic research and rapid prototyping to increase applicants by 18%.
  • Soko
    Social Impact Analyst
    Soko Feb 2013 - Aug 2013
    San Francisco, California, Us
    Designed and conducted the first ethnographic impact study for Soko, a social enterprise using mobile tech to connect Kenyan producers with global consumers.• Created and conducted mobile surveys, interviews and focus groups that gathered insights from 90% of Soko’s producers to compare against control group.• Determined key sources of growth that lead to a 1300% increase in monthly product orders over the following year.• Presented research findings at the International Symposium on Women’s Entrepreneurship 2014 in Stockholm.• Authored chapter with resulting insights in the anthology “Women's Entrepreneurship in Global Contexts” (2016).
  • Thinkfresh
    Co-Founder + Director Of Marketing
    Thinkfresh Oct 2012 - Aug 2013
    Founded sustainable food commerce startup that won Best New Sustainability Venture 2013 by Scottish Institute for Enterprise and was featured in Scotland’s national newspaper.• Developed business plan, including market research, marketing strategy, investment plan, and full service commerce website.• Delivered pitch which resulted in £5000 investment.
  • Women'S Funding Network
    Marketing And Communications
    Women'S Funding Network Aug 2011 - Aug 2012
    San Francisco, Ca, Us
    Coordinated communications and relationships across the world's largest network of women's philanthropic organizations.• Designed electronic collateral, curated monthly newsletter and weekly e-communications sent to10,000 + recipients.• Managed digital storytelling project capturing 10 philanthropic narratives from the US.• Planned 4-day international summit of 400 people.

Alanna Ford Skills

Nonprofits Fundraising Research Team Building Event Planning Public Speaking Social Entrepreneurship Start Ups Training International Development Grants Strategic Leadership Entrepreneurship Teaching Community Outreach Management Consulting Product Development Intercultural Communication Creative Concept Development Facebook Strategic Communications Strategy Newsletters Graphic Design Strategic Planning Leadership Marketing Support Marketing Communications Startups Women's Empowerment Economic Development

Alanna Ford Education Details

  • University Of Edinburgh Business School
    University Of Edinburgh Business School
    Management
  • Davidson College
    Davidson College
    Art And International Studies
  • School For International Training
    School For International Training
    Culture And Development

Frequently Asked Questions about Alanna Ford

What company does Alanna Ford work for?

Alanna Ford works for Adobe

What is Alanna Ford's role at the current company?

Alanna Ford's current role is Product + Community @ Adobe | Product, Strategy, Innovation.

What is Alanna Ford's email address?

Alanna Ford's email address is af****@****psi.org

What is Alanna Ford's direct phone number?

Alanna Ford's direct phone number is +120262*****

What schools did Alanna Ford attend?

Alanna Ford attended University Of Edinburgh Business School, Davidson College, School For International Training.

What are some of Alanna Ford's interests?

Alanna Ford has interest in Noise Downstairs, Lure Dc, Makers Lab, Not My Style, Marmalade, Meso Creso, Great Big Story, Swan Day, Community, Arts And Entertainment.

What skills is Alanna Ford known for?

Alanna Ford has skills like Nonprofits, Fundraising, Research, Team Building, Event Planning, Public Speaking, Social Entrepreneurship, Start Ups, Training, International Development, Grants, Strategic Leadership.

Who are Alanna Ford's colleagues?

Alanna Ford's colleagues are Tina Arend, Dezmon Brown, Murtada Majeed, Alamin Alamin, Akash Malviya, Thanh An Vu, Bongeka Mkhize.

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