Alannah Baker Email & Phone Number

Cheltenham, Victoria, Australia

Mornington Peninsula

• Writing, reviewing, editing, and updating content for Boss Brain's internal and external client's social media platforms, blog, marketing materials, website, and similar platforms.• Social media community management for external clients. Including; building organic community reach and engagement, responding to customer questions, distributing content in a timely and efficient manner.• Collecting, reviewing, and analysing engagement, monitoring data trends, insights, and sales to drive strategies and decision making. • Using Boss Brain's social media platforms to engage consumers and clients, responding to questions and complaints, and promoting company incentives. • Editing and proofreading content before publication on social media platforms and websites.• Conducting research to learn more about social media trends and developments • Designing and executing print collateral.• Measuring traffic and monitoring analytics.• Strategising, planning, and executing digital marketing plans for external clients. • Liaising with clients to ensure expectations are met and exceeded. • Designing, building, and distributing EDM campaigns for both internal and external organisations using MailChimp.• Performing administrative tasks for internal and external operations.• Scheduling content using HeroPost, Later, and Facebook Business Suite.• Drafting, writing, and editing copy for internal and external website builds.• Creating, managing, and monitoring Facebook Ad campaigns for both internal and external businesses.

Whilst I was working at Melbourne Social Co, I was responsible for developing content aligned with specific client briefs and guidelines.• Created a choice of 3 social media strategies for multiple platforms to increase number of followers and user engagementanalytics• Planning and writing blog posts for 3 platforms owned by Melbourne Social Co• Developing social media content plans for Melbourne Social Co's platforms, boosted following by 50 in the first month of internship• Scheduled posts through online platforms; Hootsuite and Later• Created and drafted sample social media posts for clients, received positive feedback from supervisor• Generated graphics for online use using Canva, Adobe Photoshop, and Procreate.• Designing social media feed mockups based on client briefs.• Developing social media strategies• Planning and writing blog posts for 3 platforms owned by Melbourne Social Co.• Developing social media content plans for; @thedailyfluff , @thesocialcoacademy• Scheduling posts through online platforms; Hoot-suite and Later• Created and drafted sample social media posts for clients, receiving positive feedback from supervisor on the integration of theory and industry models Generating graphics for online use.

Melbourne, Australia

As a volunteer at the Starlight Children's Foundation as an event planner, I supported the Melbourne events team with the execution of planned events by completing administrative tasks, assisting on event days and the completion of follow up tasks.Key Achievements:• Collected data and developed data recording spreadsheets to report on and compare future and past events.• Completed data analysis in order to plan for future events• Completed administrative tasks for events in VIC, NSW, QLD, SA and WA in a timely manner to ensure events operated smoothly.• Upheld effective communication, both verbal and written between team leaders in Melbourne office through daily emails and reminders.• Event management assistant• Responsible for writing and editing website platforms

As retail manager of the Doncaster Zumbo store, I managed revenue and profits on a day to day basis and made certain all products were always available to customers. I was also responsible for assisting driving new customers to the store through marketing and promotional activities.Key Achievements:• Ensuring operation of Doncaster retail store, through reaching and evaluating daily targets and budgets• Maintaining effective and clear communication between all levels of employees and management. In both Sydney andMelbourne through weekly updates and performance numbers• Created 3 pieces of content for social media platforms per week for individual store platforms • Provided 1-2 day workshops and training for all employees, this made sure all staff were 100% ready to work.• Distributed weekly updates to keep all team members informed• Managed stock levels, confirming all required items were readily available• Delivered excellent customer service to all customers at all times