Alannah Alfonso Email & Phone Number

Florida, United States

Miami-Fort Lauderdale Area

-Successfully implemented UTM codes for AutoNation's organic social media team, directly attributing to 20 car sales, 75 car purchases, and over 1,300 opportunities.-Managed brand social media accounts for AutoNation and AutoNation USA, along with 300+ local accounts, driving significant engagement and brand awareness.-Developed and optimized social content calendars, ensuring timely and effective content distribution across multiple platforms.-Collaborated with Community Relations and Partnerships teams to execute campaigns for charitable giving and sports partnerships, enhancing public image nationwide.-Led strategy, budget, planning, and execution of organic social efforts for influencer marketing initiatives, increasing campaign reach and impact on both brand and local levels.-Managed multiple high-level projects cross-functionally with internal teams and external agencies, ensuring alignment with business goals and timelines.-Cultivated day-to-day relationships with vendors, optimizing channel performance and ensuring compliance with industry standards for multiple brands and OEMs.-Analyzed social content distribution and engagement metrics to inform data-driven strategies, contributing to a 177% increase in following and audience participation.-Executed data-driven market strategies, enhancing brand awareness and achieving 107% audience growth.-Engaged with OEM Brand Compliance, Procurement, and Legal teams to ensure projects were compliant and within budget.-Led creative development, budget allocation, and strategic planning for high-visibility projects, demonstrating strong project management and execution skills.-Generated monthly reports and recommendations for optimizing social metrics and improving data collection methods.-Frequently produced ad hoc reports, analyses, and recommendations for leadership to optimize social metrics, showcasing an analytical and results-oriented mindset.

Miami Metropolitan Area

-Developed and executed marketing strategies for insurance agency clients, driving increased engagement and revenue growth.-Managed multiple complex projects from initiation to completion, ensuring all deliverables were met on time and within budget.-Led cross-functional teams in a matrix organization, collaborating with sales, marketing, and development teams to deliver high-quality marketing campaigns.-Implemented operational processes and change management plans to enhance team efficiency and project outcomes.-Fostered strong client relationships, serving as the main point of contact and ensuring high levels of customer satisfaction and retention.-Conducted thorough market analysis to identify opportunities for campaign optimization and increased ROI.-Coordinated and facilitated client meetings and presentations, effectively communicating project progress, addressing concerns, and aligning on strategic goals.-Oversaw budget management and resource allocation for marketing initiatives, ensuring cost-effective delivery of services.-Developed comprehensive reporting systems to track campaign performance and provide actionable insights to clients.-Ensured compliance with industry regulations and internal policies, maintaining the integrity and quality of marketing efforts.-Trained and mentored junior team members, fostering a collaborative and growth-oriented team environment.

Miami/Fort Lauderdale Area

-Monitored marketing campaigns to ensure all were meeting promised impression goals and spots during their flights, adjusting priority levels as appropriate for optimal results.-Prepared periodic performance reports for digital campaigns and presented results to clients alongside the Account Executive, demonstrating strong stakeholder collaboration and executive relations.-Worked directly with sales and digital clients to support their needs, ensuring client expectations were communicated effectively to the fulfillment and trafficking teams, showcasing client relationship management.-Tracked timelines and due dates for deliverables, reviewed creative with compliance teams, and approvals for campaign launches, ensuring projects remained on schedule and within budget.-Understood, customized, and optimized the entire campaign management process, including new campaign requirements, development tests, production execution, and quality control, exemplifying operational execution and change management skills.-Used attention to detail to ensure all orders were coded correctly across various billing and fulfillment systems, making necessary adjustments and preparing them for approval, emphasizing compliance and resource management.-Ensured continuity with production by managing online ad workflows and meeting deadlines, allowing client schedules to run on time.-Maintained a working knowledge of digital inventory to support effective campaign management and optimization.-Worked directly with clients to ensure campaign execution and performance met their standards, emphasizing partner engagement and client relationship management.-Presented to and interacted directly with clients, showcasing strong executive relations and communication skills.-Collaborated successfully within various team environments, managing dynamic priorities and meeting deadlines, demonstrating project management and stakeholder collaboration skills.

Miami/Fort Lauderdale Area

-Assisted in creating, proofing, and assembling sales marketing materials, ensuring high-quality deliverables.-Prepared comprehensive multimedia PowerPoint presentations for Radio, Event, and Digital marketing opportunities, driving sales and client engagement.-Conducted in-depth research on sales categories and new business opportunities, providing valuable insights to the sales team.-Entered and managed traffic orders, pulled reports from the traffic management system, and tracked various sales department metrics.-Coordinated meetings and conference calls with staff and clients, facilitating smooth communication and efficient workflow.-Provided administrative support to Sales Managers and Account Executives, contributing to the department's success.-Developed and managed operational strategies, ensuring seamless execution of sales processes and procedures.-Engaged with partners to understand their needs, advocate on their behalf, and enhance their experience with our services.-Executed change management plans to improve sales operations and adapt to evolving business priorities.-Demonstrated strong project management skills, leading complex projects from initiation to completion with measurable success.

Miami/Fort Lauderdale Area

-Engaged with listeners across all station platforms, enhancing audience interaction and brand loyalty.-Managed all aspects of station appearances, functions, and occasional live broadcasts, ensuring seamless execution and optimal audience engagement.-Maintained a professional and approachable demeanor, always punctual and friendly.-Drove larger vehicles, including cargo vans, pickup trucks, and SUVs with station logos, ensuring safe and timely transportation of promotional materials.-Developed and executed promotional strategies, aligning with business goals and driving audience growth.-Coordinated with internal teams to streamline operations and improve efficiency in promotional activities.-Implemented change management plans to enhance promotional efforts and adapt to evolving market trends.-Led projects from initiation to delivery, showcasing strong project management skills and achieving measurable outcomes.-Fostered strong relationships with partners and stakeholders, advocating for their needs and enhancing overall satisfaction.-Maintained a comprehensive understanding of digital and traditional marketing strategies to optimize promotional efforts.

Miami/Fort Lauderdale Area

-Assist Pier Supervisor and Shipboard team with reports and denied boardings.-Handle guest complaints or problems in a diplomatic and friendly manner.-Provide the ship with an accurate manifest at sailing on a turnaround day and embark workers, entertainers, and family of crew members. -Assist with situations that arise e.g. legal guardian consent verification and insufficient documentation for proof of citizenship and other immigration issues. -Coordinate with Emergency Travel Services (ETT), of any late arrivals or delayed flights.-Update information in AS400, for denied boardings and cancellations.-Communicate with RCCL shipboard team on any situations that arise. -Collect and verify paperwork for service animals and Permanent Resident Cards. -Build relationships with RCCL shipboard team.-Complete end of day reports for Pier Supervisor.

Miami/Fort Lauderdale Area

-Attend and review high school baseball games all over Broward and Miami-Dade.-Take action photos of the game and write recaps to upload to the website 2 hours after game end time.

-Create a world-class customer experience by providing passionate customer service and selling through customer engagement-Uphold DICK’S Sporting Goods’ standards for merchandise presentation of the best apparel and equipment brands in sporting goods-Demonstrate ability to genuinely interact with customers to show passion, knowledge, dedication, and commitment in their sport or activity-Promote company programs including warranty sales, Scorecard (loyalty program), private-label credit cards, and other seasonal promotions-Change and help all apparel sections with monthly layout plans-Cash register ringing & general cash handling

Miami/Fort Lauderdale Area

*4 recurring semesters*-Organize public grassroots events on college campuses all over Florida for Walt Disney Motion Pictures -Call and email all media outlets necessary to get publicity and promotion for the event-Communication skills and customer service were daily tasks that were developed tremendously

-Provide premier customer service, including greeting customers and responding to questions -Bag groceries -Take customer’s cart to the parking lot and unloaded the groceries into the customer’s vehicle -Carry bags of groceries to customer vehicles, when necessary -Help customers locate products throughout the store -Restock bags -Retrieve shopping carts from the parking lot -Assist in cleaning duties, as assigned -Assist in other duties, as assigned

Miami/Fort Lauderdale Area

-Organize and schedule appointments-Plan meetings -Write and distribute email, correspondence memos, letters, faxes and forms-Assist in the preparation of regularly scheduled reports-Develop and maintain a filing system of all old and current tenants-Update and maintain office policies and procedures-Order office supplies and research new deals and suppliers-Maintain contact lists