Alanna H. Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Denver, Colorado, United States

• Managed all Shopify merchandising including including page creation, image/copy upload, category placement, pricing, tags/collections, as well as managing dynamic Searchspring merchandising functions and promotional campaign site changes• Created a seasonal sales dashboard to monitor sell thru, conversion, revenue, AOV, and product performance to inform internal decisions on promotional efforts and go forward assortment, using data inputs from Shopify reports, Google Analytics and 3rd… Show more • Managed all Shopify merchandising including including page creation, image/copy upload, category placement, pricing, tags/collections, as well as managing dynamic Searchspring merchandising functions and promotional campaign site changes• Created a seasonal sales dashboard to monitor sell thru, conversion, revenue, AOV, and product performance to inform internal decisions on promotional efforts and go forward assortment, using data inputs from Shopify reports, Google Analytics and 3rd party tech shopping tools• Conducted historical and seasonal sales analysis to make informed DTC department decisions regarding future season buys, new customer acquisition, returning customer email targeting, and discount code strategy• Partnered with brand, marketing, product, planning, CX and executive teams to develop DTC merchandising strategies for new season launches including featured products, ad campaigns, email marketing pushes, affiliate marketing strategy and digital asset alignment• Analyzed all inputs to appropriately price promotions - including margin, months of supply and season sell thru - driving a 44% increase in units sold during End of Season sale YoY and 146% increase in units sold during Memorial Day Sale YoY Show less

Denver Metropolitan Area

• Strategically restructured pricing inputs, maximizing profitability and optimizing SKU positioning for promotional campaigns throughout the seasonal curve of demand to hit profitability, inventory position, and sell through goals• Analyzed product assortment KPIs, resulting in the elimination of underperforming SKUs as well as expansion of under-assorted categories while maintaining operational efficiencies for domestic production team• Spearheaded the successful launch of the DTC… Show more • Strategically restructured pricing inputs, maximizing profitability and optimizing SKU positioning for promotional campaigns throughout the seasonal curve of demand to hit profitability, inventory position, and sell through goals• Analyzed product assortment KPIs, resulting in the elimination of underperforming SKUs as well as expansion of under-assorted categories while maintaining operational efficiencies for domestic production team• Spearheaded the successful launch of the DTC site, including taxonomy creation, brand aesthetic development, and backend merchandising through the Shopify platform• Executed and monitored marketing campaigns across retailer platforms, DTC site (Haven Way Home) and social media sites, actively tracking KPIs including ROAS and CPC to optimize campaign effectiveness within budgetary constraints• Developed and implemented a comprehensive training process, managing an overseas team in merchandising auditing to ensure real-time product updates and site status across 3000 SKUs Show less

Denver, Colorado, United States

• Revitalized the existing product line by spearheading the development of new line extensions, enriching the product offerings and addressing market demands by diversifying color and pattern selections• Led the digital asset creation process, including images, copy, and enhanced content for product detail pages, ensuring a cohesive and engaging online presentation of products across retailer platforms• Consolidated $500K in redundent discontinued SKUs, cross-merchandising across retail… Show more • Revitalized the existing product line by spearheading the development of new line extensions, enriching the product offerings and addressing market demands by diversifying color and pattern selections• Led the digital asset creation process, including images, copy, and enhanced content for product detail pages, ensuring a cohesive and engaging online presentation of products across retailer platforms• Consolidated $500K in redundent discontinued SKUs, cross-merchandising across retail partners to drive additional sales of $1.1M• Developed internal product books, optimizing the efficiency of retailer uploads and facilitating internal access to essential information Show less

Denver, Colorado, United States

• Executed end-to-end merchandising processes for new retailers, mastering unique retail platforms, culminating in an incremental $1.7 million in sales over a span of 2 years• Managed merchandising maintenance functions and new line additions across various retailer platforms including Amazon Vendor Central, Walmart, Target, Wayfair, Lowes, Overstock and The Home Depot• Identified and resolved a $500,000 source of retailer chargebacks arising from operational and systemic errors by… Show more • Executed end-to-end merchandising processes for new retailers, mastering unique retail platforms, culminating in an incremental $1.7 million in sales over a span of 2 years• Managed merchandising maintenance functions and new line additions across various retailer platforms including Amazon Vendor Central, Walmart, Target, Wayfair, Lowes, Overstock and The Home Depot• Identified and resolved a $500,000 source of retailer chargebacks arising from operational and systemic errors by implementing comprehensive cross-functional solutions with IT and operations teams Show less

Denver, Colorado, United States

• Directed and managed comprehensive client purchasing operations for Brown Forman accounts• Ensured precision and consistency within client-facing and internal systems, overseeing website accuracy and data integrity

• Generated unique SEO-targeted content for diverse clients, aligning with their audience and product offerings.• Managed site taxonomies, edited content, and ensured accurate site merchandising

Kansas City, Missouri Area

• Directed and optimized internal procurement operations, negotiating competitive pricing while ensuring on time and accurate order fulfillment both internally and externally• Managed the order process from end-to-end, coordinating and troubleshooting with suppliers and factories to ensure on-time customer delivery for 150 unique customer accounts• Oversaw company-wide shipment logistics, compiling and analyzing internal reports to provide actionable insights• Assisting in product… Show more • Directed and optimized internal procurement operations, negotiating competitive pricing while ensuring on time and accurate order fulfillment both internally and externally• Managed the order process from end-to-end, coordinating and troubleshooting with suppliers and factories to ensure on-time customer delivery for 150 unique customer accounts• Oversaw company-wide shipment logistics, compiling and analyzing internal reports to provide actionable insights• Assisting in product development lines by communicating with overseas and domestic manufacturers while also doing extensive style and trend research in the collegiate and fashion markets Show less

Ames, Iowa

• Maintained two departments independently for 6 concurrent weeks; worked to bring in new vendors and products to improve storewide sales and turnover• Wrote and submitted purchase orders, as well as analyzed Dashboard reports on inventory, sales, and markdowns to prevent stock outs and to move aging merchandise• Product assortment and trend research, coupled with vendor price comparison to make sure the right product could be offered at the right price to the customer• Trained… Show more • Maintained two departments independently for 6 concurrent weeks; worked to bring in new vendors and products to improve storewide sales and turnover• Wrote and submitted purchase orders, as well as analyzed Dashboard reports on inventory, sales, and markdowns to prevent stock outs and to move aging merchandise• Product assortment and trend research, coupled with vendor price comparison to make sure the right product could be offered at the right price to the customer• Trained floor staff on new merchandise and procedures; Star Student Employee 2016 Show less

Ames, Iowa

• Worked personally with customers to understand their specific needs to find the best suited product for their interest• Restocked and merchandised the clothing and gift departments; communicated with the stock room and buyers to measure stock levels and order status on a regular basis• Provided excellent customer service to help support loss prevention and customer satisfaction

Iowa State University

•Developed the creative concepts, arranged, and constructed visual displays promoting the Fashion Show and its events in various locations on campus and the Ames area, including a display for high-end menswear designer, Abasi Rosborough •Led a 7-member committee through the semester long class, including grading, scheduling committee members for setups and activity execution•Worked within the allotted budget to create 6+ equally impactful displays cohesive with the overall theme of the… Show more •Developed the creative concepts, arranged, and constructed visual displays promoting the Fashion Show and its events in various locations on campus and the Ames area, including a display for high-end menswear designer, Abasi Rosborough •Led a 7-member committee through the semester long class, including grading, scheduling committee members for setups and activity execution•Worked within the allotted budget to create 6+ equally impactful displays cohesive with the overall theme of the show Show less

Omaha, Ne

• Assisted all buyers within the department in various tasks such as: assortment planning, distribution center justifications charts, imaging and copy updates, “Good, Better, Best” website pages, new line style boards, etc.• Cleaned website navigations to ensure product attributes were assigned correctly; discovered SKUS that sorted incorrectly online to submit to data integrity in order to serve better search results to the customer• Competitive price matched product development… Show more • Assisted all buyers within the department in various tasks such as: assortment planning, distribution center justifications charts, imaging and copy updates, “Good, Better, Best” website pages, new line style boards, etc.• Cleaned website navigations to ensure product attributes were assigned correctly; discovered SKUS that sorted incorrectly online to submit to data integrity in order to serve better search results to the customer• Competitive price matched product development SKUS/SKUS with no online matches from the pricing tool against competitor's pricing Show less

Bachelors, Logistics, Materials, And Supply Chain Management; Apparel Merchandising, Magna Cum Laude

Activities and Societies: The Fashion Show: Gallery and Display Director (2017) Committee (2016), Trend Magazine: Editorial Committee.

Education record

Activities and Societies: Valedictorian, National Honor Society, Track, Volleyball, Dance Team, Cheerleading, Choir