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Alanna brings a rich background in upper-level management across technology and software companies, leading digital technology and marketing teams at Fortune 500 manufacturing firms, and serving in key leadership roles on nonprofit boards, including Chair and Vice-Chair positions.A certified, seasoned executive and leadership coach with a proven track record in driving digital transformations and delivering strategic change, Alanna excels in helping organizations navigate complex challenges and seize opportunities for growth With over a decade of experience at the intersection of technology and leadership, Alanna continues the strong foundation founded by Lynne.Her passion for cultivating impactful leaders is evident in her work, which spans from nonprofit boardrooms to corporate executive suites. Alanna thrives at the crossroads of strategy and talent development, guiding individuals and teams to not only overcome obstacles but also to gain the confidence needed to excel.With a Master's from NC State University, Alanna calls North Carolina home. After merging services from her prior consulting company, AH Consulting, she continues to drive Garrison Consulting Group's mission forward—helping leaders and organizations transform with clarity, purpose, and confidence.
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PrincipalGarrison Consulting GroupRaleigh, Nc, Us
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PresidentGarrison Consulting Group Aug 2021 - PresentApex, North Carolina, UsDynamic and results-driven expertise in leadership development, strategic planning, digital marketing, and executive coaching. Learn more at garrison group.org. Let's discuss your challenges and partner on the right solutions to give you confidence for the future. Merged AH Consulting with Garrison Consulting Group in April 2024.
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Digital Consultant - Cx & ItGemini, Inc. Jul 2023 - Jun 2024Cannon Falls, Minnesota, UsAs President of AH Consulting, consulted as strategy lead and planning across CX and IT at Gemini. Led roadmap project sequencing, resource and budget planning to deliver revenue goals up to FY2030. Responsible for strategy for external marketing and loyalty continuous improvement, organizational change management, resource retention and development of high potential employees. Deliverables include roadmap project sequence with major CX and IT milestones through FY2025, annual budget and resource needs and internal education around digital transformation terms, processes and adoption enablers. AH Consulting merged with Garrison Consulting Group in 2024. -
Sr. Manager - Cx & DigitalPentair May 2022 - Jul 2023London, Gb -
Manager, Global Digital MarketingPentair Jan 2020 - May 2022London, GbLeading a focused 10-person digital team delivering best-in-class digital campaigns & continuous optimization of digital properties. Delivering business results through web and email/marketing automation for BUs across Pentair.
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Manager, Digital MarketingPentair Jan 2019 - Jan 2020London, GbLeading the digital transformation of $200M+ Flow Technologies BU, improving processes and adopting a best-in-class martech stack across web, marketing automation, apps and e-commerce, all while growing a team of smart digital marketing specialists. Managing vendor relationships and driving lead generation strategies to enable growth.The FT Digital team is focused on improving the customer experience on pentair.com, automating in-bound touch points with our customers, and increasing the digital support provided to our channel partners.Technology we're using:- Adobe Experience Manager- Adobe Analytics- Salesforce CRM & Marketing Cloud- Informatica P360
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English Second Language TeacherWake Technical Community College Jan 2021 - May 2022Raleigh, North Carolina, Us -
Digital Product ManagerSas Jun 2018 - Jan 2019Cary, Nc, Us- Lead efforts for identified initiatives for web experience optimization.- Lead efforts for data collection, reporting and insights around identified initiatives.- Work with UX design and content for testing and segmentation experiences.- Increase user engagement and lead generation conversion specific to identified initiatives.- Drive evolution of testing and content targeting capabilities and strategies that focus on improved UX, increased user engagement on sas.com, and lead generation conversion. -
Digital Marketing SpecialistSas Apr 2016 - Jun 2018Cary, Nc, Us-Training & documentation lead on a focused AEM team - resources and training to enable employees to create amazing experiences on sas.com. - User research and feedback - highlighted opportunities for improving the ux of on-prem AEM instance.-Partner with dev team to document changes to the system in Confluence.Outside of day-to-day work, served as the president of the SAS Young Professional's Network. Created opportunities for over 500 employees to network, volunteer and meet each other. Managed a steering committee of 7.Member of the 2016 Emerging Leaders Class, a nomination only, selective, year-long leadership development program for 20 employees out of a campus of 6,000.
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Senior Associate Digital Marketing SpecialistSas Jul 2014 - Apr 2016Cary, Nc, UsIn the Online Strategy & Services Division, my role is defined by 3 key areas.- sas.com Web User Research Program LeadTalks with sas.com users about their web habitsAsk targeted subsets of users about specific areas of improvement for the siteCoordinate with design and development to create the right questions to ask usersCultivate a database of engaged users willing to give feedback on preferences, prototypes etc.Pair with market research to run focus groups with customers at SAS conferences- Information ArchitectGather requirements and create wireframes, drawing on strengths of knowing CMSWork with design team to implement redesignsRecent project: SAS Insights: http://www.sas.com/en_us/insights.html Worked with dev team to rebrand the thought leadership section of site with a visually appealing layout using bricks, that encourages exploration and browsing- Adobe CQ SupportWrite and manage online support documentation site for all SAS CQ authorsSupport main CQ trainer as necessaryWrite development stories, UAT test on a per project basis
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Digital Marketing Intern & ContractorSas May 2013 - Jul 2014Cary, Nc, UsAs a part of the sas.com redesign: - Built pages and tested components within Adobe CQ5 to determine missing functionality- Part of core team tasked with creating the design and experience for the majority of sas.com content- Migrated assets, including analyst reports, fact sheets, brochures - Led content migration for customer success stories-Trained internal clients on the system, demoed creation of pages, provided support- Created mockups of News Room page using Balsamiq- Created QA and validation guides for team members to ensure consistent and polished pages for launchEmail Marketing:- Responsible for all JMP Americas and JMP International email marketing campaigns- Deployed a bi-weekly Tech Survey for IT Support- Responsible for several clients' newsletter deployment
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Undergraduate Research AssistantNational Science Foundation (Nsf) May 2012 - May 2013Alexandria, Va, UsProject name: CPATH-II Award #: 0939081Research Project: Incorporating Communication Outcomes into Computer Science Curriculum, partnership with Miami University.The goal of the CPATH project was to study and improve reading, writing, speaking and teaming (RWST) education for college students majoring in computer science and/or software engineering nationwide.- Analyzed project data using SAS Enterprise Guide- Participated and supported operations of 2012 CPATH-II workshop at NC State- Published paper at NC State Undergraduate Research Symposium on findings and recommendations for improving communication teaching for computer science students- Invited to speak at ITiCSE Conference in England summer of 2013 to discuss findings -
Content Strategist For Opensource.ComRed Hat 2013 - 2013Raleigh, Nc, Us- Social media creation and reporting using Sprout Social and Hootsuite- Site channel content analysis- SEO updates- Cultivated YouTube, Pinterest and Facebook accounts- Content distribution: performed landscape study for reposting under Creative Commons- Site redesign content analysis- User metrics reporting within Drupal -
Editor-In-Chief, WindhoverNorth Carolina State University Mar 2011 - Apr 2012Raleigh, North Carolina, UsManaged a team of 5: 3 graphic designers, an audio editor, and a copy editor. Our team's 2012 Windhover won 3 national awards:1. Best in Show2. Silver Columbia Crown award3. A first place award for the literary content - first year with this distinguishmentWindhover provides a public avenue for the expression of the creative talents of North Carolina State University students, faculty, staff, and alumnae. Windhover publishes once a year and includes prose, poetry, essays, art, design, and a music compilation disc. -Reviewed and edited 150+ submissions and selected final content for magazine-Created iPad and Android tablet app using Mag+ software to increase magazine’s online presence-Hired associate editors, managed staff of 7+ and budget of $20,000-Lead major marketing campaign, including social media, print collateral, radio, Web, and events -Explored sponsorship campaign to offset printing costs and build Windhover endowment -
Account Management AssistantVisionpoint Marketing Aug 2011 - Oct 2011Raleigh, North Carolina, UsSocial media policy creation, Content Porting, Governance & Content Standards Creation -
Product Manager InternVisionpoint Marketing May 2011 - Aug 2011Raleigh, North Carolina, Us- Created content for social media, internal policy manual for social media, and tips for clients- Ran social media campaigns for company and assisted with client campaigns - Developed strategy for offering social media services - Created and edited blog posts on content strategy and user behavior for higher education clients
Alanna Howard Skills
Alanna Howard Education Details
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North Carolina State UniversityTourism -
North Carolina State UniversityTechnical And Scientific Communication
Frequently Asked Questions about Alanna Howard
What company does Alanna Howard work for?
Alanna Howard works for Garrison Consulting Group
What is Alanna Howard's role at the current company?
Alanna Howard's current role is Principal.
What is Alanna Howard's email address?
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What is Alanna Howard's direct phone number?
Alanna Howard's direct phone number is (919) 677*****
What schools did Alanna Howard attend?
Alanna Howard attended North Carolina State University, North Carolina State University.
What skills is Alanna Howard known for?
Alanna Howard has skills like Social Media, Editing, Indesign, Blogging, Seo, User Experience, Wordpress, Adobe Creative Suite, Digital Marketing, Marketing, Email Marketing, Content Strategy.
Who are Alanna Howard's colleagues?
Alanna Howard's colleagues are John Garrison.
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