I’m the Director of Sales & Marketing for Stone Mountain Park, Georgia’s #1 attraction. In this role I lead the park’s marketing efforts and managing the annual spend. I work with a team of superstars, and we consistently exceed our revenue and service goals. I partner with our agencies to develop integrated campaigns in both web and traditional advertising and develop promotions with strategic partners such as Groupon and Costco. Stone Mountain Park works hard to develop young leaders and that commitment has given me an opportunity to become a mentor through the park’s Leadership Mentoring Program. I have greatly enjoyed getting to work with young people who are very new to a leadership role, helping develop their leadership skills.My skills include:Marketing · Strategy · Marketing Strategy · Integrated Marketing · Advertising · Paid Media Strategy · Content Strategy · Demand Generation · Business Planning · Customer Experience · Growth Marketing · Direct to Consumer Marketing · Management · Cross-functional Team Leadership · Segmentation · Direct Marketing · Project Management · Email Marketing · Digital Marketing · Leadership · SEO · Content Marketing · Marketing Operations · Sales Leadership · Sales Operations · Partner Relations · Coaching · Social Media Advertising · P&L Management · B2B Business DevelopmentI am always looking to network and would love to connect with you! You can reach out to me here or via email at alanna.montoya@gmail.com.