Alanna Vitucci, D.B.A. Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, United States

Scottsdale

Specialties include corporate communications, PR, marketing communications, content marketing, publication management, and creative direction.WRITING & EDITINGMagazines, ebooks, newsletters, academic papers, speeches, websites, content marketing articles, publication management (print & digital)PUBLIC RELATIONSPress releases, social media & crisis plan developmentCORPORATE COMMUNICATIONSBenefits, communications training & corporate cultureENGAGEMENT MARKETINGEvents, email & researchCurrent clients include: - NoteBowl- University of Maryland University College Alumni Association- The Legacy School

Chandler, Arizona

Leadership of Zovio’s Corporate Communications team, which included: public relations, social media, investor relations, and internal communications. • Select achievements include:o Managed PR for the sale of Ashford University to the University of Arizona Global Campuso Transitioned internal communications from 50+ monthly emails to biweekly news push and intranet first strategy; increased the effectiveness of internal communications, as measured in annual Employee Engagement Survey, by 13.1 points in 12 months.o Strategically integrated video in internal communications and social media.o Co-led Zovio COVID-19 leadership team.

Tempe, Arizona

Taught Business Communications (GBS233) and Workplace Communication Skills (GBS120)

Chandler, Arizona

# Leadership of public affairs team for Vertex Education and their largest client, Legacy Traditional Schools: included alumni relations, principal communications, parent communications, Public Relations, academic research, social media, and crisis management.# Interim lead (12 months) of Vertex Education’s culture efforts; developed and implemented strategy that resulted in an 18-point increase employee engagement in a six-month period.# Provided executive communications counsel to CEO, Chief Academic Officer, and Superintendent

• Leadership of all employee communications programs: completed first-ever internal communications audit; launched employee news magazine; reduced costs of “all employee” meetings by 50% while increasing levels of employee satisfaction.• Managed HR Communications for all aspects of Open Enrollment, including authorship of 2017 Benefits Guide and related materials.• Subject matter expert for 2016 Voice of the Employee Survey.• Led rollout of Early Warning’s corporate values program; & developed monthly Aspire Award program designed to recognize employee’ values-based behavior.• Oversight of Early Warning’s 2015 Summit, a three-day user conference for 300; included accountability for $700,000 budget.• Led Early Warning brand marketing and public relations through two corporate acquisitions within a six- month period.

Scottsdale, Arizona

• Leadership of internal and external communications.• Served as Creative Director for Northcentral University brand, overseeing both content marketing and design teams. • Established faculty-driven subject matter expert PR program.• Planned and executed 2013 and 2014 two-day Graduation Ceremonies.• Developed and managed alumni relations program.• Executive speechwriter for both University president and provost.• Executive editor of award-winning e-magazine, Higher Degrees, for students, alumni and faculty.

Phoenix, Arizona Area

Oversees corporate communications for Apollo Group, the owner of University of Phoenix. Includes development & oversight of Apollogrp.edu; internal and external communications support for Apollo Group's Corporate Social Responsibility and Sustainability programs nationwide, and media relations in Arizona.

Developed and led University of Phoenix's Alumni Relations program and alumni engagement strategy, which included: increasing membership in the Alumni Association from 56k to 360k in a 28 month period; launching Phoenix Focus (www.phoenixfocus.com), the alumni magazine in February of 2009; creating and implementing the Alumni Mentoring Program; developing and implementing the annual Homecoming program; launching the Alumni Association website, strategic development and launch of UOPX alumni chapters (nationally); establishing the first Facebook site at University of Phoenix (Alumni Association) & Linked In group; as well as launched the annual Alumni Association Survey program.

Developed and executed communication strategies for division with more than 5,000 employees; Created and delivered 5-point manager communication certification training program to increase front line management communication competency skills

Managed business-as-usual, change management and executive communications for Financial Center West and the American Express Service Center (US Consumer Cards); completed Six Sigma Green Belt Certification project on effectiveness of finance manager and director communication skills globally; Increased service center intranet weekly readership from an average of 100 to 2,250 unique user IDs; Project manager for Global Finance intranet and quarterly digital magazine; increased site intranet readership by 250% and magazine readership from 125 to 3,200; Produced town halls for 5,000 finance employees globally (satellite uplinks between US, UK and India); Produced leadership conferences for 1,000 plus employees

Employee communications lead for 2,300 Circle K stores in 18 states; Employee communications lead for $140M multi-year change management initiative for Circle K; managed $3M communications project budget; won Public Relations Society of America (PRSA) and IABC awards for communication program

Marketing and communications support for international dealers; new product press releases; won company award for “market potential” analysis of Canadian equestrian market; saved company $250k by evaluating success factors of community relations programs.

Dba, Management / Organizational Leadership / Entrepreneurship

Mba / Gm, International Business

Study Abroad, Finance / International Business

Ba, Business Administration