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Over 15 years of Product Management experience with MDR, SIEMs, Firewalls, Network Management, RBAC, Confidential Computing, DDI, and test tools, bringing new products to market and growing existing product lines. Created messaging frameworks, customer presentations, datasheets, website content, and podcasts. Developed subscription pricing for SIEMs and Virtual & Physical firewalls.
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Fora Travel -
Principal Product ManagerExpel Jun 2022 - Feb 2024Herndon, Virginia, UsExpel integrates with our customers' security technologies to provide an MDR service. When I joined Expel, there were over 100 Integration requests in the backlog. I developed a new method for prioritizing Integrations, which used multiple factors. This prioritization process has been so accepted, that it is frequently presented to customers by our Sales team.To accelerate the development of our Integrations, I have established technical alliances with our strategic partners.To increase the ARR we get from integrating with SIEMs, I worked with Engineering & UX to build a Splunk ES Insights report. This provides feedback to prospects on which of their custom rules we will support, and provides feedback to our customers on the efficacy of their custom rules.Due to poor business conditions, I was laid off. -
Sr. Product Manager: StrategyAnjuna Security Jun 2021 - Apr 2022Palo Alto, California, UsI identified Micro-Segmentation as an attractive, adjacent market that Anjuna’s technology could address in a unique way. I worked with Engineering on a variety of enhancements to our product, and supported Product Marketing with technical content. Due to poor business conditions, I was laid off. -
Sr. Product ManagerContrast Security Dec 2020 - Jun 2021Pleasanton, California, UsI was responsible for Contrast Security’s TeamServer SaaS and on-premises offering. TeamServer includes the database of vulnerabilities, analytics, RBAC, and the primary user interface. I championed the adoption of the commercial tool Replicated, which converged our SaaS and on-premises architectures, and provided a greatly improved user experience for our on-premises customers. -
Sr. Product Line ManagerCisco May 2019 - Nov 2020San Jose, Ca, UsI was responsible for Cisco’s Virtual Machine firewall portfolio, and our high-end firewall hardware (41xx and 93xx). I identified Virtual firewalls as a growth opportunity for Cisco, built a business case and developed a product roadmap. I introduced tiered, subscription licensing based on performance, expanded our public cloud coverage, and worked with Engineering to improve the product’s performance. We doubled our bookings year over year. I inherited a program to refresh our high-end hardware firewalls, and narrowed the focus of the product team to the highest priority platform. I frequently presented our roadmaps to customers and partners. -
Director Product ManagementFortinet Jun 2017 - May 2019Sunnyvale, Ca, UsFortiSIEM combines SOC & NOC functionality with a highly scalable architecture based on Elasticsearch. To expand our MSSP business, I worked with a cross-functional team to implement consumption (pay-as-you-go) pricing. I developed new messaging, created a new datasheet & customer presentation, and provided content for the website. In the 2021 Gartner MQ for SIEMs, FortiSIEM’s consumption pricing is listed as a “Strength”. FortiSIEM exceeded our aggressive revenue goals every quarter. Lastly, I hosted and produced a series of podcasts called FortiCasts. -
Senior Product ManagerInfoblox Nov 2015 - Jun 2017Santa Clara, California, UsI pivoted the target market for our Global Server Load Balancer (marketed as DNS Traffic Control) to Intranet applications, and doubled the bookings in the next three quarters. My outbound activities for DTC included a complete revamp of our messaging and collateral, and a monthly webinar for customers and prospects. I was also responsible for our hardware appliances. I took over a program that was in disarray, quickly finalized the requirements, and worked with Engineering to deliver the program on schedule. To expand our target market to include MSPs & SMBs, I developed a business case for a new product that would use cloud-based management for our on-premises virtual & physical appliances. -
Senior Product Marketing ManagerMicrosoft Nov 2014 - Nov 2015Redmond, Washington, UsI created the “Availability on Demand” messaging which uses Azure to deliver disaster recovery, application migration, cloud bursting and backup. This new messaging was embraced by our sales teams, by our partners and by Engineering. I created a suite of collateral including sales presentations, partner training decks, videos, infographics, FAQs and datasheets. Additionally, I commissioned IDC to write a whitepaper and jointly deliver a webinar to support our message. -
Product Line ManagerJuniper Networks Oct 2011 - Nov 2014Sunnyvale, Ca, UsI defined the requirements for added logging and analytics to Security Director, Juniper’s firewall management product. Our cross-functional product team won Juniper's CEO Award for best new product. I was also responsible for managing our OEM of IBM’s Qradar (SIEM). I developed differentiated positioning for our two analytics products to maintain both revenue streams. Earlier, I was responsible for the configuration capabilities in Security Director including Firewall, NAT, VPN, IPS and Application Firewall. I specified the features required to make Security Director production-ready, and then worked with Engineering to get those features implemented. I worked closely with Vodafone (our first production customer), Citibank, Genuine Parts, Meijer and many other customers to get them into production. -
Co-Founder & Vp MarketingSwifttest (Now Called Virtana) Sep 2007 - Sep 2011I founded a company focused on testing IP network storage. Our customers included Cisco, Dell, EMC, F5, IBM, NetApp, and Riverbed.
Alan Newman Skills
Alan Newman Education Details
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Dartmouth CollegeMs Computer & Information Science -
Santa Clara UniversityMba -
New College Of FloridaLiberal Arts
Frequently Asked Questions about Alan Newman
What company does Alan Newman work for?
Alan Newman works for Fora Travel
What is Alan Newman's role at the current company?
Alan Newman's current role is Innovator & Leader.
What is Alan Newman's email address?
Alan Newman's email address is al****@****ity.com
What is Alan Newman's direct phone number?
Alan Newman's direct phone number is +134727*****
What schools did Alan Newman attend?
Alan Newman attended Dartmouth College, Santa Clara University, New College Of Florida.
What skills is Alan Newman known for?
Alan Newman has skills like Product Management, Enterprise Software, Product Marketing, Ip, Cloud Computing, Network Security, Testing, Security, Networking, Start Ups, Firewalls, Strategy.
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