Alan Nguyen Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

https://www.brave-little.com/now-playing-2023https://www.broadwayworld.com/houston/article/Announcing-PAPER-OFFERINGS-A-Mail-Based-Theatre-Performance-in-English-and-Vietnamese-20201104

Houston, Texas, United States

Coordinate and execute strategic marketing initiatives that drive awareness and further the mission of the Rice Alliance. Supports the marketing director in producing creative assets, including event programs, signage, presentations and other digital and print materials, as well as coordinating digital assets like social media, website and weekly email.

Houston, Texas Area

• Responsible for translating organizational strategy into a marketing plan identifying key messaging points, primary audiences, strategic goals for content, programs, events, and success metrics;
• Supervised team of employees and contractors externally to provide creative and logistical direction of marketing campaigns and deliverables;
• Utilized multi-channel approach that considers digital, print, in person and partnership opportunities;
• Designed, deployed, and managed creative assets, merchandise, trade show exhibition assets;
• Developed partnerships with key media agency and communications partners, Hubspot CRM, search, website, data and analytics, content;
• Enabled, in partnership with creative agencies, development of highly regarded content delivering a clear impactful message to key stakeholders;

Houston, Texas

• Served as Agency Documentarian capturing daily stories where social impact is beingdemonstrated, unique processes were developed and followed, while spotting with aneagle eye to highlight interesting cultural moments.
• Piloted the role of Client Documentarian to work hand-in-hand with thebrand management team to document rich layers of each unique story within theclients’ daily activities and actions that make them socially conscious.
• Conducted event, facility photography and videography, shoots of day-to-day activitiesand portraits/headshots – building a media library to use to implement brand strategy,social media and any other creative methods.
• Social media concepts and production – significantly adding value throughunique creative work, working as a collaborator with the Social Media Manager.
• New business support to scout and shoot photography to be used in new businesspitches in order to elevate the narratives being structured and told.

Houston, Texas Area

• Collaborated and advised clients for their digital marketing strategy and needs,identifying methods in which the agency’s expertise and resources can benefit, support,and elevate their core business.
• Created content and copywriting for digital campaigns for clientele and dailymanagement of all online presences.
• Strategically connected and engaged on behalf of client accounts daily - performed dailyengagement strategies to boost followers and engagement rates.
• Copywriter, content producer and editor for the agency’s social media channels.
• Evaluated data and provided monthly reporting to ensure the content had a measurablepositive effect and analyzed what types of designs and messages worked best fortargeted audiences.
• Oversaw other account managers in developing strategy for clients, led in brainstormingmeetings and discovery tactics.

Houston, Texas Area

• Created and served as copywriter for purposeful, cause driven content for various clients’ comprehensivemarketing strategies, social media campaigns, and daily brand interactions.
• Conducted exhaustive research involving social trends, audience interaction, and case studies for thedevelopment and support of brand management and enrichment.
• Brainstormed creative concepts and collaborated with Brand Managers to fully implement.
• Organized roundtables for clients to provide feedback for their strategic needs.
• Photographed events and took professional headshots for client branding campaigns.
• Collaborated with Social Media Manager to create and curate content for agency and client branding.

Houston, TX

• Produced and managed content of Museum’s three separate websites
• Involved in the strategic planning of SEO/PPC initiatives during the Museum’s busiest fall season in history
• Evaluated and helped increase web traffic through web listings and online community partnerships
• Managed nearly a dozen social media accounts, monitoring posts and reviews and responding in real time
• Increased post likes, reach, and post engagements by 12% during tenure
• Collaborated with social influencers/bloggers promoting programs enriching museum’s educational outreach

Houston, Texas

• Gift cards accounting specialist for corporate sales
• Collaborated with gift cards marketing/sales for reporting and strategy
• Built and maintained reports for upper management to provide an accurate scope of liabilities
• Created and optimized schedules concerning sales, discounts, redemptions for journal entries
• Fielded questions and concerns from local accounting for overall impact on general ledger
• Resolved issues arising from gift card programs inherited by acquired companies during transition period