Alan White Email and Phone Number
Alan White work email
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Alan White personal email
Alan White brings more than 20 years of experience designing and managing strategic initiatives to generate actionable evidence-based recommendations related to Brand Equity, Client Loyalty, New Product Development, Communication Programs Assessment, Market Segmentation, Acquisition and Product Optimization, Marketing Effectiveness, and Outcomes Measurement initiatives. As an experienced insights practitioner and strategic group director, Alan has proven himself in meeting challenging and complex business goals, developing research, analytic and operational staff and business organizations, and creating strong relationships within client organizations. A high-performer with a passion for uncovering and promoting the voice of the customer and business optimization insights, Alan employs primary market research (qualitative and quantitative), secondary research and advanced data analytics to deliver actionable strategic recommendations. To do this effectively, efficiently and with confidence, Alan has been responsible for building the market research and data analytics team to support American Student Assistance’s (ASA’s) new mission. This has included designing and implementing a robust cloud data strategy and analytics governance practice, implementing, activating and migrating to a cloud-based data warehouse environment, designing new research capabilities and processes to enable real-time insight generation, marrying digital data such as Google Analytics, and an enterprise wide reporting and data visualization resource to enable KPI and operational effectiveness reporting that leverages these various data platforms.Prior to joining American Student Assistance, Alan redesigned and oversaw the Fidelity Greenline Forum, an online client insights community at Fidelity Investments consisting of more than 15,000 Fidelity Investments clients. This included creating strategic relationships with business stakeholders, analytic staff, and senior leadership across the organization. Before that, Alan directed research and analytics for the Personal Investments workspace as a Director of Research & Analytics supporting acquisition and customer segments. Alan holds a Bachelor of Science degree in Marketing and Information Technology from Babson College, where he graduated Summa Cum Laude and was awarded the Kreibel Award for being the highest ranking graduate of Marketing disciplines. Alan is also a member of the American Marketing Association.
Teenvoice
View- Website:
- teenvoice.com
- Employees:
- 18
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Vice President Strategic Research And Data AnalyticsTeenvoiceBoston, Ma, Us
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Vice President Strategic Research & Data AnalyticsTeenvoice Nov 2024 - PresentBoston, Massachusetts, UsAs Vice President of Strategic Research and Data Analytics, Alan is a senior leader responsible for leading all youth-based Research, Analytics, and Insights teams to build TeenVoice into a leader in the insights industry. In service of these products and offerings, Alan is responsible for leveraging data and insights to develop B2B products and offerings to drive business growth, optimize the performance of teen-based digital engagements, and inform enterprise strategic decision-making. On the leadership side, Alan is responsible for ensuring the TeenVoice team is unified around a shared agenda of engaging teens in meaningful online engagements built around their needs, interests and preferences; Unlocking and developing required capabilities to ensure surveys, analytics, and insights from teen research engagements continue to be built on best-in-class, leading-edge methods and techniques optimized for teen and young adult participants for a wide range of strategic objectives; Develop a robust syndicated insights portfolio that leverages a deep and differentiated understanding of young adult mindsets, attitudes, behaviors, preferences, needs and influences.
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Senior Director Of Strategic Research & Data AnalyticsTeenvoice Jan 2024 - Dec 2024Boston, Massachusetts, Us
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Vice President Strategic Research & Data AnalyticsAmerican Student Assistance Nov 2024 - PresentBoston, Massachusetts, UsIn my role as Vice President of Strategic Research & Data Analytics at American Student Assistance, I lead cross-functional teams in developing cutting-edge research and analytics solutions to drive revenue growth and enhance audience engagement. By leveraging data-driven strategies and innovative research methodologies, this role is focused on continuing to build a culture of evidence-based decision-making to drive strategic direction, develop and optimize products and offerings, etc. -
Senior Director, Strategic Research & Data Analytics (Insights & Outcomes Group)American Student Assistance Mar 2022 - Dec 2024Boston, Massachusetts, UsAlan leads ASA's Strategic Insights & Program Outcomes Group, focused on delivering critical insights to the organization with respect to American teenagers and their sphere of influencers as it relates to attitudes, behaviors, and preferences with respect to career exploration and post-High School decision making. These insights feed product innovation, development and optimization, marketing, advocacy, thought leadership, and human resources at ASA. In addition, the group is also responsible for increasing demand for data analytics and impact measurement as it relates to ASA's digital ecosystem.
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Director, Market Insights & OutcomesAmerican Student Assistance Jan 2019 - Jul 2022Boston, Massachusetts, UsThe Insights & Outcomes group at American Student Assistance provides enterprise-wide insights based on proprietary qualitative and quantitative research, secondary research, competitive intelligence and data analysis to support American Student Assistance’s mission to ensure every student is empowered to reach their future educational and career goals. As the Group Director, Alan provides direction and oversight for all market research, data analytics and competitive intelligence programs as well as data strategy creation and implementation. This includes product testing, brand development and tracking, innovation support, thought leadership development, marketing and public relations effectiveness measurement, program outcomes measurement, client experience and other insights-related analytics.Prior to joining American Student Assistance, Alan was a Director for the Customer Knowledge and Strategic Insights practice for Fidelity Investments’ Personal Investing organization where he designed and executed research and data analytics projects supporting Acquisition, Investor Segmentation, and product and service development. Alan also oversaw the expansion of the Fidelity Greenline Forum, Fidelity’s customer insights community of 12,000+ Personal Investing clients.
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Manager, Market Insights And Outcomes Measurement GroupAmerican Student Assistance Mar 2018 - Dec 2018Boston, Massachusetts, UsAlan is a Senior Market Research and Business Analytics Manager with 20 years' experience, now leading the Insights & Outcomes group at American Student Assistance. Prior to this role, Alan was with Fidelity Investments for eight years after twelve years on the research and analytics insights supplier side for Cogent Research, Abt Associates, Synovate (f. Market Facts) and Stratford Associates. With Fidelity, Alan designed, conducted and interpreted consumer research studies to inform its high-level business practices, including marketing and business program efficacy. This included working in tandem with its data analytics teams to ensure utmost accuracy of findings. He's at home leveraging field data, secondary syndicated data and competitive intelligence. Alan specializes in identifying optimal methodologies, spanning research and analytics. He can then serve in a hands-on capacity for the former (proficient in SAS and SPSS, MarketSight, e-Tabs, Crystal Reports), while able to lead teams on the latter. He is also highly proficient in visualizing and communicating results throughout the organization. Alan has his B.S. in Marketing and Information Systems from Babson.
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Director Of Customer InsightsFidelity Investments May 2011 - Jul 2017Boston, Ma, Us -
Senior Project DirectorCogent Research Feb 2010 - May 2011
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Project DirectorCogent Research Nov 2006 - Feb 2010
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Project DirectorAbt Associates Oct 2004 - Nov 2006Rockville, Maryland, Us -
Assistant Project DirectorSynovate Apr 2001 - Dec 2003Oo -
Assistant Project DirectorMarket Facts Apr 2000 - Apr 2001
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Associate Study DirectorStratford Associates May 1998 - Mar 2000
Alan White Skills
Alan White Education Details
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Babson CollegeInformation Technology -
Sandwich High SchoolHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Alan White
What company does Alan White work for?
Alan White works for Teenvoice
What is Alan White's role at the current company?
Alan White's current role is Vice President Strategic Research and Data Analytics.
What is Alan White's email address?
Alan White's email address is ma****@****ite.com
What is Alan White's direct phone number?
Alan White's direct phone number is +150874*****
What schools did Alan White attend?
Alan White attended Babson College, Sandwich High School.
What skills is Alan White known for?
Alan White has skills like Leadership, Customer Experience, Data Warehousing, Kpi Dashboards, Data Engineering, Brand Marketing, Primary Research, Reporting And Analysis, Brand Awareness, Data Analysis, Brand Equity, Data Analytics.
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