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I’m inspired by people with the passion to do great things and the potential that ignites when good people do it together with ambition and purpose.On a mission to create tangible value while partnering with and leading progressive organizations, teams and individuals. My experience co-founding a creative studio, leading high-growth agencies, and partnering with large corporations, has given me a unique perspective that allows me to effectively identify and deliver meaningful value. My career has been built wearing multiple hats – management, strategy, business development, creative and operations – and while I can go deep in each, I believe integrated people-first solutions are always the most powerful.
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Global Executive Vice President - Creative + ContentWasserman Mar 2024 - PresentLos Angeles, California, Us -
Senior Vice President - CanadaWasserman Jan 2020 - Mar 2024Los Angeles, California, Us -
Senior Vice President - Growth + DevelopmentWasserman Jan 2019 - Jan 2020Los Angeles, California, Us -
Vice President - Growth + DevelopmentWasserman Mar 2017 - Dec 2018Los Angeles, California, Us -
PartnerKnowmatter. Jul 2015 - PresentToronto, Ontario, CaWe build brands that matter. To you, your people and your customer. A clear purpose. A distinct position. Commercially, contextually, and culturally relevant. knowmatter. works with early to growth stage brands to align vision and accelerate speed to market impact and meaning. Partners over providers, and selectively investors, we are relentless in our commitment to results. -
Partner, Executive Producer, Co-Founder @ThecreatorclassFree Agency Content Studio Sep 2013 - Aug 2015Toronto, On, CaFREE is a Creator Studio that delivered strategy, production and distribution of digital media with leading brands and our community of photographers, filmmakers, and cultural leaders. FREE is the studio behind The Creator Class - a community of visual storytellers sharing perspectives, projects and programming created for, and by, our members.As a founding partner and executive producer, my responsibility spanned Marketing, Strategy, Production, Corporate Development, Commerical Development and HR. Responsibilities included (but not limited to):• Development of Studio Positioning• Business Model & Go-to-market Strategy Development • P&L Ownership• Talent Recruitment and Management• Integrated Marketing Lead• Audience Development• Media Strategy• Media Planning• Production and Project Management• KPI Development and MeasurementClients included: Canon Inc., Red Bull Media House, vitaminwater, MTV Canadawww.thisisfr.eewww.thecreatorclass.com -
Sr. Director - Strategy & Client Development ♦ Account Director ♦ Account ManagementMosaic Sales Solutions Jun 2006 - Sep 2013Chicago, Illinois, UsMosaic is one of North America's leading sales & marketing agencies - changing the way brands connect with consumers, one experience at a time. I spent 7+ years working at Mosaic which provided incredible training and foundation for my career in marketing and growth. ►Sr. Director - Strategy & Client Development | Jan. 2012 - Sept. 2013NA lead for strategy & business development with responsibilities including development and execution of growth and targeting strategies, leading cross-functional RFP and pitch responses, supporting organic client growth, development and implementation of BD training curriculum, and corporate development initiatives that supported agency growth and future proofing. Exceeding yearly targets by 30%+.► Account Director | Aug. 2009 - Feb. 2012Integrated account and strategy across the technology/communications, CPG and entertainment industries within North America. Role included cross-border and multiple time zones team management. Retained and grew all accounts during tenure.► Sr. Business Development Manager | Jan. 2009 - Aug. 2009Responsible for working closely with internal client & creative teams in order to develop effective and successful programming while securing numerous North American and Global Tier 1 projects and clients for the agency.► Account Manager | March 2007 - Jan. 2009Account lead in Canada on the Anheuser-Busch InBev team with a primary focus on the Budweiser and Bud Light accounts. Led the creation, development, execution and overall management of the inaugural award winning Bud Camp campaign for the Budweiser brand in Canada.► Field Manager | June 2006 - March 2017Responsible for all field execution for numerous Tier 1 clients in the Mosaic portfolio. Delivered complex programs on time and on budget with teams ranging in size from 8 to 50 brand ambassadors and field coordinators.www.mosaic.com -
Sales RepresentativeMolson Canada Sep 2004 - Jun 2006Chicago, Illinois, UsMarketing and sales role across the specialty portfolio (Corona + Fosters) in the Ontario market. Worked in collaboration with regional and national sales representatives to build strategic initiatives for in-market brand and share growth.
Alan Palmer Skills
Alan Palmer Education Details
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Acadia UniversityMarketing
Frequently Asked Questions about Alan Palmer
What company does Alan Palmer work for?
Alan Palmer works for Wasserman
What is Alan Palmer's role at the current company?
Alan Palmer's current role is EVP - Creative + Content @ Wasserman.
What is Alan Palmer's email address?
Alan Palmer's email address is al****@****aic.com
What is Alan Palmer's direct phone number?
Alan Palmer's direct phone number is +197287*****
What schools did Alan Palmer attend?
Alan Palmer attended Acadia University.
What skills is Alan Palmer known for?
Alan Palmer has skills like Marketing, Strategy, Marketing Strategy, Integrated Marketing, Business Development, Relationship Marketing, Marketing Communications, Management, Social Media Marketing, New Business Development, Sales, Advertising.
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