Alan Gerson Email and Phone Number
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Ad Tech & Mar Tech veteran with a record of achievement in both agency and client-side roles. Launched personalized, customer-centric digital experiences through innovative products, services and strategies. Respected leader for local, remote and offshore Agile teams in large matrix, international organizations.
The Home Depot
View- Website:
- homedepot.com
- Employees:
- 5
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Senior Manager, Product Management, Advertising TechnologiesThe Home Depot Oct 2020 - PresentAtlanta, Georgia, UsBuilding and driving an Ad Tech roadmap to support all the ways that The Home Depot buys and sells digital media.
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Senior Product Manager - Ad Tech/Mar Tech, Omni-Channel Message PersonalizationMarriott International Aug 2018 - Oct 2020Bethesda, Md, Us-Author, evolve and deliver a future-facing Ad Tech/Mar Tech Roadmap-Achieve Lift by in Message Engagement and Conversion by leveraging machine learning for message selection-Deliver omni-channel personalization and measurement capabilities that multiple marketing programs leverage-Drive increased output from multiple tech teams across Paid and Owned channels-Platform includes: Adobe Target/Analytics/Audience Manager, DoubleClick, Facebook, Jivox, Branch.io -
Senior Manager, Mobile EngagementMarriott International May 2016 - Jul 2018Bethesda, Md, Us-Authored, evolved and delivered a Mobile Engagement Framework and Roadmap for the Marriott app-Defined personalization, omni-channel and testing capabilities that launched the Framework and Roadmap-Built an easy to use, marketer-facing content upload portal for agencies to submit mobile app-friendly content-Convinced, onboarded and managed marketing stakeholders to run their programs in the Marriott mobile app-Learned how to write app code (JSON format) to render content. Trafficked all campaigns in Adobe Target.
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Director Of Client ServicesMilestone Internet Marketing Sep 2015 - Apr 2016San Jose, Ca, UsMilestone acquired the former MICROS eCommerce business unit from Oracle in 2015.Lead member to transition and integrate internal and external business operations related to Milestone’s acquisition from Oracle- Managed a team of Account Managers that were responsible for strategic delivery of digital marketing services and consultation to hospitality clients- Managed executive-level client relationships and account portfolios -
Senior Director Client ServicesOracle Sep 2014 - Aug 2015Austin, Texas, UsOracle purchased MICROS in September 2014, and sold the MICROS eCommerce business unit to Milestone in 2015.- Managed Client Services Directors overseeing major hospitality clients worth over $10MM, including Four Seasons, Hyatt, and SBE Entertainment, as part of a 50-employee eCommerce division- Managed 25-member Client Services Department to achieve 90+% client revenue retention- Responsible for overall delivery of services: SEO, Paid Search, Display/Programmatic, Web Content Management, Web Development, Web Design, Email Marketing- Managed the profit and loss outcomes of Client Services Department -
Client Services DirectorMicros Ecommerce (Purchased By Oracle) Apr 2011 - Aug 2013Chevy Chase, Maryland, Us -
Sr. Client Services ManagerMicros Ecommerce (Purchased By Oracle) Oct 2009 - Mar 2011Chevy Chase, Maryland, Us-Provide comprehensive, data-driven recommendations for how to leverage online assets, such as websites, media budgets and past guest databases, to maximize online revenue-Project Management responsibilities in leading new website projects through design, development and launch phases
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Web Marketing ManagerMicros Ecommerce (Purchased By Oracle) Feb 2009 - Oct 2009Chevy Chase, Maryland, Us- Liason from Marketing Analysts to rest of company, coach/mentor/service expert to other marketing analysts, managed top-tier marketing services accounts.- Involved in major sales engagements as "service expert."- Led team of 3 other marketing analysts to grow Ad Budget Under Management from $4 to $5 million.- Provided internal weekly report to management of Budget Under Management and how it was being spent.
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Web Marketing ManagerTig Global Llc (Purchased By Micros Ecommerce) Feb 2008 - Jan 2009 -
Web Marketing AnalystTig Global Llc (Purchased By Micros Ecommerce) Aug 2006 - Jan 2008
Alan Gerson Skills
Alan Gerson Education Details
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University Of Maryland - Robert H. Smith School Of BusinessMaster Of Business Administration (Mba) -
University Of MarylandMarketing
Frequently Asked Questions about Alan Gerson
What company does Alan Gerson work for?
Alan Gerson works for The Home Depot
What is Alan Gerson's role at the current company?
Alan Gerson's current role is Senior Manager, Product Management, Advertising Technologies at The Home Depot.
What is Alan Gerson's email address?
Alan Gerson's email address is ag****@****bal.com
What is Alan Gerson's direct phone number?
Alan Gerson's direct phone number is +130184*****
What schools did Alan Gerson attend?
Alan Gerson attended University Of Maryland - Robert H. Smith School Of Business, University Of Maryland.
What skills is Alan Gerson known for?
Alan Gerson has skills like Omniture, Ppc, Sem, Digital Marketing, Online Marketing, Online Advertising, Marketing, Mobile Marketing, Google Analytics, Email Marketing, Web Marketing, Interactive Marketing.
Who are Alan Gerson's colleagues?
Alan Gerson's colleagues are Ben Judy, Andra Mitrovich, Jennifer Fagot, Destiny Juarez, Matt Buchanan, Thomas Johnson, Jailyn Fong.
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