Alan Primack Email & Phone Number

Charlotte, Nc, Us

PRMA’s was formed 12 years ago to establish an association for the benefit of those persons or entities that are engaged in the residential and/or industrial real estate business. These businesses were given the exclusive opportunity to receive preferred insurance for their properties along with advancing their education in how to properly manage those properties’ risks to lower costs and increase returns.

Primack Consulting is a consulting firm that specializes in improving a brand's overall sales business strategy through innovation and in connecting firms with the proper decision makers in their respective industries that can take their businesses to the next level.• Established the sales program for residential and commercial properties to utilize SpotHero’s services. After creation, was tasked with execution of the program and starting the initial sales cycle for the client to the industry. SpotHero is the nationwide leader in online parking reservations.• Consulted with several Charlotte and Washington DC area vendor firms to strategically guide their business/sales plans to successfully gain access to the multi-family industry.• Organizer for the Charlotte chapter of 1 Million Cups entrepreneurial organization. In charge of preparing and guiding early start-up companies to prepare and present their companies pitch decks and business plans to the community.• Board Member of Three Bones Theater. Volunteer for Creative Mornings. Member of several Charlotte Start-up and Venture capital communities.

Charlotte, Nc, Us

MHI is the nation's largest material handling, logistics and supply chain association. MHI offers education, networking and solution sourcing for members, their customers and the industry as a whole through programming and events.• Hired to build this multi-million dollar association’s membership program from scratch.• Duties include recruitment of new members, retention of current membership through increasing positive engagement throughout the year.• Increased numbers across the board for all recruitment, retention and engagement metrics.• In charge of all Annual Conference sponsorship sales and increased sponsorships by over 35% in first year.

Cohn Communications has grown from its roots as an association management firm in 1992 to a multidisciplinary, multi-talented organization that offers strategic marketing, public relations, social media, advertising and trade show/event management services for several clients.Property Management AssociationAccount ManagerProperty Management Association (PMA) is the largest real estate management association in the national capital area and is considered to be the largest association of its kind in the United States. PMA represents nearly 1,800 national capital area property management professionals who are responsible for an estimated 750,000 residential units and in excess of 120 million square feet of commercial, retail and industrial space.• Spearheaded the largest one-day property management industry trade show in the country; was singularly in charge of selling over 250 exhibitors and 2000 attendees that resulted in revenues 15% over budget.• Raised over $500,000 worth of sponsorship revenue through intensive relationship building and e-marketing campaigns. • In charge of hiring, firing, training and managing staff during massive transition of account – which resulted in beating proposed budget by 10% and in-turn negotiated a 5% raise in fees for the company.• Full turnkey implementation of an awards program to determine the best apartment communities in the Washington DC region. Responsibilities include creation of judging criteria, training judges, updates of consumer website (bestapartmentsindc.com), creation of specialized marketing kits for all winners including press release, sales sheet, QR code and social media guidance. Program doubled in size in its 2nd year. • Liaison for several committees and councils. Duties include extensive volunteer management, developing yearly marketing/action plans, budgets, minutes and strategic planning.

Decorative Plumbing and Hardware AssociationDirector of Membership ServicesResponsible for all event and membership recruitment logistics, marketing and sales for an international member trade association focused on creating a proper niche for this segment of the kitchen and bath industry. The Decorative Plumbing & Hardware Association is a cutting-edge nonprofit organization whose mission is to create competitive advantages for its nearly 400 members by advancing the business and professional development of independent dealers, manufacturers, representatives and others involved in the decorative plumbing and hardware industry.• Maintained 90% membership retention for four years plus 10% annual growth through a recessionary marketplace by implementing a marketing grassroots campaign successfully engaging the membership in reaching association goals.• Executed annual industry trade show, in charge of sales of more than 90 exhibitors, and in excess of 500 attendees, which were 20% increases from the previous year utilizing a budget of over $500,000.• Lead transition team for return of account by implementing all new account functions from strategy to basic logistics and staff hiring.• Served as a staff liaison for three committees, Executive Committee and Board of Directors to effectively plan, scope and format events, to establish budgets and to monitor performance.

Maryland Multi-Housing Association Assistant Executive Director Responsible for the initial negotiation and subsequently promoted to leadership of a Baltimore based real estate association. MMHA is a professional trade association established in 1996, whose membership consists of owners and managers of more than 167,000 rental housing homes in more than 700 apartment communities. We also represent companies that manage over 35,000 condo and homeowners associations in over 250 communities. Our members house over 532,000 residents of the State of Maryland throughout the entire State of Maryland. MMHA membership also includes more than 230 associate members that supply goods and services to the multi-housing industry.• Created sales strategy to expand annual trade show that resulted in an increase of booth sales, attendance and overall profits by 50% from the previous year.• Lead transition team in implementing all new account functions from strategy to basic logistics and staff hiring.• Researched and managed implementation of new website from conception to completion on time and under budget.• First year revenues exceeded budget by over 20% and reserves were increased by 10% by creating several new revenue sources for association

Forte Buying GroupProgram/Event DirectorForte's mission is to remain the buying group in the decorative plumbing and hardware industry. By aggregating the purchasing power of more than 250 of the leading showrooms throughout the United States and Canada, Forte levels the playing field for independent dealers by negotiating cash discounts, preferred pricing and rebate levels that are equal if not superior to those offered to publicly traded big boxes and multi-branch retailers.• Full turnkey responsibility for annual 300+ person conference. Responsibilities include marketing; exhibit booth sales, hotel/travel, exhibitor and attendee logistics.• Lead transition team after winning account from a hostile firm by implementing all new account functions from brand strategy to basic logistics beating timeline and budgetary guidelines.Grand National Mustang ShowConsultant• Consultant on sponsorship sales, marketing, PR and logistics for a 450+ national car show resulting in over 4000 people in attendance.

Washington, District Of Columbia, Us

National Association of Home Builders, Washington D.C. - 2005-2006Marketing/Project ManagerResponsible for developing and implementing strategic marketing/branding plans for over 20 educational programs, conferences, events and NAHB designations • Designed, managed and executed marketing plans and materials for over 250,000 potential attendees to the International Builders Show, Green Building, and Senior (50 +) Builder conferences.

Managed the international advertising campaign of the major motion picture “Therése”, which resulted in the second highest U.S. per-screen attendance rate over the opening weekend and had a run of over 65 weeks in the theaters. • Designed, executed and managed strategic placement for advertisements in over 100 international mainstream media publications, such as the Los Angeles Times and the Toronto Star.

Played an ultimate role in the establishment, organizational development and growth of a new company by providing management to over 100 celebrity clients. Performed a wide range of critical marketing, staffing, and information technology functions, which brought about profitable company after only 3 months of existence.• Initiated a key strategic partnership with a celebrity buyer company resulting in an additional $750,000 of revenue and increased market visibility that allowed the company to reach new heights in client acquisition.• Developed contracts in excess of $600,000, securing both maximum pay and benefits for clients that allowed for over 90% retention in client base.

Joined this temporary staffing company serving the residential leasing industry to secure rental agreements for ten different luxury apartment communities by detailing amenities, addressing questions and describing local area. Maintained satisfaction of current residents by handling maintenance and payment issues. Handled initial processing of prospective client applications and held accountability for managing a 1,000-person community from lease signing to move in.• Earned reputation as a top closer who was frequently requested to return to companies opening new properties.• Maintained at least 90% occupancy by devising effective marketing strategies such as one-month free rent for signing a 13-month lease, creation of a new resident checklist and organization of community events.

Developed and organized press kits for special broadcasts to boost awareness and generate interest. Researched press lists for acquisitions and events.

Selected by this nationwide financial/litigation consulting company to assist an international publishing firm’s recompense program in avoiding a class action lawsuit. Managed weekly review of refund checks totaling more than $500 million.

Coordinated all aspects of promotional events, managed budgets, prepared media kits and analyzed market data regarding league performance.• Drove attendance and heightened exposure by developing entertaining events and implementing use of Blues Awards.• Increased team income by effectively identifying and securing sponsors as well as determining advertising opportunities with the highest potential.

Mclean, Va, Us

Conducted research to identify revenue enhancement opportunities for classified section. Assisted with design layout, developed and employed marketing and sales campaigns and utilized Quark Express to create and improve advertisements. Produced demographic sales sheets for use in media relations kits.• Instrumental to management of accounting projects for more than 50 advertisers by updating information and maintaining spreadsheets.