Alter Horizons is a Web3 agency that provides a range of services from community management to dApp and smart contract development with a focus on NFT and Metaverse ecosystem.

Unikorn Capital is a private company investing its own capital into proprietary automated cryptocurrency strategies.Alan is responsible for the portfolio management and day-to-day operations of Unikorn Capital.

• Developed an ROI-centric automated system to acquire and monetize paid web traffic• Managed and optimized marketing campaigns with a US$10,000+ monthly advertising budget via A/B testing to maximize profits• Turned a B2B SaaS idea into a fully functional product in 6 months• Implemented numerous SEM and advertising initiatives via Google Adwords, Facebook Ads, and email marketing• Recruited and managed small-sized teams to work on various projects, including both content and product creation• Identified target audiences of self-managed websites with Google Analytics, and optimized advertising strategies accordingly• Experienced in various SEO strategies, including keyword research, on-page and off-page optimization

• Negotiated and closed partnership deals with home renovation & related businesses, as well as prominent startups relevant in the space (e.g. Boxful, ReHomeGuide)• Spearheaded business strategy discussions, built a data-driven approach to reshape archiparti's business model by measuring and testing different segments of the conversion funnel, including analyzing website behaviour data, identifying user segments, and rigorously designing and A/B testing landing pages (pricing page, opt-in pages and customer pages)• Managed the archiparti's online platform's development (outlining platform specifications, guiding implementation with a team of web developers, bug-testing and feedback)• Designed and implemented segment-specific workflows via Unbounce and Sendy for all Inbound Marketing efforts, including automated EDM campaigns and social media channels for lead generation and ultimately improve conversion rates• Managed team of 10 members to increase brand awareness, by getting us published on established media sites (e.g. Huffington Post, Apple Daily, Jumpstart Magazine), as well as offline channels (attending conferences, creating eye-catching free gifts for potential customers)

• Sector focus: China internet, utilities & alternative energy, consumer• Analyzed the business models and trends of internet companies such as Tencent, Baidu, and Alibaba• Assisted in managing a US$1.5bn China fund in a team of 3, and pitched actionable recommendations regularly• Provided timely sector allocation recommendations according to changing macroeconomic and business environment• Conducted top-down industry analysis to assess the investment opportunities within different sub-segments• Evaluated companies through detailed fundamental analysis, utilizing company site visits and fact-finding tours to meet with different industry experts along the value chain• Regularly met with company management boards and research analysts to conduct further analyses and generate investment ideas • Conducted various valuation analysis and technical analysis as part of stock selection investment process

• Gala Development is a Hong Kong-based proprietary trading firm• Main responsibility involved maximizing my P&L by taking discretionary trades in US equities and currencies

• Actively identified potential customers to sell integrated financial services packages and other general banking products, such as mortgages, credit cards, and insurance products• Supported the General Banking Manager in implementing and meeting the branch sales plan• Made referrals on investment products to responsible staff while maximizing sales opportunities

- Researched companies in the technological sector to determine their growth potential and the feasibility of including them in our investment portfolio

- Conducted more than 50 repetitions in an experiment to find an empirically verifiable relationship between power, compassion and empathetic accuracy- Recruited over 120 participants and assisted in a study to measure the effects of subconscious priming- Assisted in planning of the studies and ensured integrity of experiments

- Active contribution and guided brainstorming sessions in case study of VTech organized by the department- Commended by executives for the detailed and compelling arguments made throughout the presentation of case study solution- Active participation in a customer relations social event with over 100 clients, where we represented our department and promote the corporate culture- Processed over 50 Customer Acquisition Due Diligence (CADD) forms