Consistently exceeded both Hollywood Casino Corporation’s and Penn National Gaming’s revenue and EBITDA targets. In 2007, generated the highest EBITDA in property history ($82 million on net revenues of $252 million).Developed the Compudigm data warehouse and gaming and marketing applications for Penn National Gaming, joining resources with the vendor to create a data warehouse and gaming analytics system that featured over 700 key performance indicators. Achieved 100% ROI in the first year of the system’s use.Developed slot, table game and customer profit models within the Compudigm data warehouse and gaming applications that allowed Hollywood Casino Aurora to consistently generate operating margins in excess of 30% in a high tax environment, achieving a 32.7% margin during the property’s 2007 record-breaking EBITDA year.Developed the first revenue build model within Penn National Gaming, a model that tied the property’s financials to a detailed revenue breakdown both by program and customer segment.Created Extra Coupon and Coupon Sequencing direct mail programs, which since 2005 have incrementally generated 320,000 trips, $47.7 million in gaming revenue and $12.6 million in profit.Supervised ILeo (a division of Leo Burnett) in segmenting Hollywood Casino Aurora’s Segmentation customer database, which in turn drove EBITDA by providing a scorecard for tying reinvestment expenses to the property’s most profitable customer segments.