Vice President Of Strategic Marketing And Chief Marketing Officer
Current
2010 - Present
~16 yrs 6 mos
AeroLeads people directory · profile
Alan Rosenzweig Email & Phone Number
Retired
at
Masterpiece Advertising
1 work email found
@masterpieceadvertising.com
11 phones found area 609, 630, 337, and 202
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Alan Rosenzweig? Overview
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Quick answer
Alan Rosenzweig is listed as Retired at Masterpiece Advertising, based in San Diego, California, United States. AeroLeads shows a work email signal at masterpieceadvertising.com, phone signal with area code 609, 630, 337, 202, and a matched LinkedIn profile for Alan Rosenzweig.
Alan Rosenzweig previously worked as Vice President of Strategic Marketing and Chief Marketing Officer at Masterpiece Advertising and Vice President Marketing at Hollywood Casino Aurora. Alan Rosenzweig holds Ba, Journalism, Marketing from Stockton University.
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Email format at Masterpiece Advertising
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{first}@masterpieceadvertising.com
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Profile bio
About Alan Rosenzweig
SENIOR LEVEL MARKETING EXECUTIVE Senior Marketing Executive who has demonstrated success in achieving revenue, profit andbusiness growth goals. Extensive experience in all aspects of marketing, including brand development/positioning, database, analytics, customer segmentation, direct mail, advertising, media planning, promotions, special events, public relations, market research and agency supervision. Highly experienced in logic-based, EBITDA-driven strategic planning, P&L management/budgeting and marketing plan development. Excellent staff development andleadership skills. Resource and technology focused in terms of growing revenue and profits in increasingly difficult economic and market conditions.Specialties: Brand Development and Market Positioning • Innovative/Creative/Campaign Development • Financial Planning and Budget Management • Strategic Partnerships • Strategic Planning and Execution • Internal/External Communications • Build Brand Influence Perceptions • Market Research Initiatives • Budget and P&L Responsibility • Competitive Awareness • Database Development and Mining • Natural Leadership Ability • Direct Mail/Email Marketing • Speaking/Presentations • CRM • Accomplished Writer
Listed skills include Marketing, Advertising, Strategic Partnerships, Public Relations, and 18 others.
Current workplace
Alan Rosenzweig's current company
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7 roles · 52 years
Alan Rosenzweig work experience
A career timeline built from the work history available for this profile.
Vice President Marketing
Consistently exceeded both Hollywood Casino Corporation’s and Penn National Gaming’s revenue and EBITDA targets. In 2007, generated the highest EBITDA in property history ($82 million on net revenues of $252 million).Developed the Compudigm data warehouse and gaming and marketing applications for Penn National Gaming, joining resources with the vendor to create a data warehouse and gaming analytics system that featured over 700 key performance indicators. Achieved 100% ROI in the first year of the system’s use.Developed slot, table game and customer profit models within the Compudigm data warehouse and gaming applications that allowed Hollywood Casino Aurora to consistently generate operating margins in excess of 30% in a high tax environment, achieving a 32.7% margin during the property’s 2007 record-breaking EBITDA year.Developed the first revenue build model within Penn National Gaming, a model that tied the property’s financials to a detailed revenue breakdown both by program and customer segment.Created Extra Coupon and Coupon Sequencing direct mail programs, which since 2005 have incrementally generated 320,000 trips, $47.7 million in gaming revenue and $12.6 million in profit.Supervised ILeo (a division of Leo Burnett) in segmenting Hollywood Casino Aurora’s Segmentation customer database, which in turn drove EBITDA by providing a scorecard for tying reinvestment expenses to the property’s most profitable customer segments.
Jul 1994 - Apr 2010
Director Of Marketing
Merv Griffins Resorts
1990 - 1994
~4 yrs
Director Of Marketing
Bally'S Park Place
1983 - 1994
~11 yrs
Vice President Of Client Services
Lorch Group
1980 - 1983
~3 yrs
Director Of Advertising And Public Relations
1978 - 1980
~2 yrs
Assistant Sports Editor
1975 - 1975
3 education records
Alan Rosenzweig education
Ba, Journalism, Marketing
Stockton University
High School, College Prep
Atlantic City High School
Mba, Marketing
Benedictine University
FAQ
Frequently asked questions about Alan Rosenzweig
Quick answers generated from the profile data available on this page.
What company does Alan Rosenzweig work for?
Alan Rosenzweig works for Masterpiece Advertising.
What is Alan Rosenzweig's role at Masterpiece Advertising?
Alan Rosenzweig is listed as Retired at Masterpiece Advertising.
What is Alan Rosenzweig's email address?
AeroLeads has found 1 work email signal at @masterpieceadvertising.com for Alan Rosenzweig at Masterpiece Advertising.
What is Alan Rosenzweig's phone number?
AeroLeads has found 11 phone signal(s) with area code 609, 630, 337, 202 for Alan Rosenzweig at Masterpiece Advertising.
Where is Alan Rosenzweig based?
Alan Rosenzweig is based in San Diego, California, United States while working with Masterpiece Advertising.
What companies has Alan Rosenzweig worked for?
Alan Rosenzweig has worked for Masterpiece Advertising, Hollywood Casino Aurora, Merv Griffins Resorts, Bally'S Park Place, and Lorch Group.
How can I contact Alan Rosenzweig?
You can use AeroLeads to view verified contact signals for Alan Rosenzweig at Masterpiece Advertising, including work email, phone, and LinkedIn data when available.
What schools did Alan Rosenzweig attend?
Alan Rosenzweig holds Ba, Journalism, Marketing from Stockton University.
What skills is Alan Rosenzweig known for?
Alan Rosenzweig is listed with skills including Marketing, Advertising, Strategic Partnerships, Public Relations, Crm, Brand Development, Social Media, and Leadership.
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