Alan Racic

Alan Racic Email and Phone Number

Managing Director, Conventus Adria | IT Director, Skal Europe | Global Project and Digital Transformation Specialist | Front-End Developer @ Skål International Official
torremolinos, andalusia, spain
Alan Racic's Location
Croatia, Croatia
About Alan Racic

At my core, I'm dedicated to building trust, fostering business expansion, and broadening a company’s vision. With extensive experience in project development, team leadership, and navigating the digital era, I've driven impactful global changes.In my diverse roles within the tourism industry, from overseeing MICE companies to managing a hotel resort, I've spearheaded projects for prestigious clients like Pfizer, Merck Serono, OLAF, and the Croatian Department of Public Health. I've also crafted tailored marketing strategies for the luxury MICE segment and initiated high-profile international initiatives like Audi Academy.Recognizing the benefits of IT solutions, I incorporated them into daily operations, developing a modular digital program offer for customizable itineraries and real-time updates. I showcased this business model at trade shows, established a US office, and connected with the North American market.As Secretary of the local Skal International chapter, I pioneered a digital transformation program, earning global recognition. To bolster my IT expertise, I completed Front-End development education at Algebra University, gaining proficiency in React, JavaScript, CSS, HTML, as well as familiarity with IT project management and platforms like GitHub.Currently serving as the European IT Director for Skal, I'm deeply involved in expanding its digital landscape, guiding clubs through digital transformation, and leading sustainability and technology projects for young members.My skill set encompasses project development and management, international business, tourism and IT sector expertise, SEO, digital marketing, online platforms, strong presentation and negotiation abilities, and programming. Committed to innovation and effective teamwork, I focus on propelling businesses forward with intelligent ideas.

Alan Racic's Current Company Details
Skål International Official

Skål International Official

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Managing Director, Conventus Adria | IT Director, Skal Europe | Global Project and Digital Transformation Specialist | Front-End Developer
torremolinos, andalusia, spain
Website:
skal.org
Employees:
34
Alan Racic Work Experience Details
  • Skål International Official
    Director Of It Europe
    Skål International Official Nov 2023 - Present
    Vienna, Austria
    • Expanded Skal Europe's online platform reach by 130%.• Mentored more than 20 Skal clubs in carrying out their digital transformation and streamlining their content creation.• Guided and supervised a team of 30 Young Skal members in creating new business and marketing strategies.• Initiated the creation of the annual Skal International IT Awards project, aimed at promoting innovation and the implementation of best practices for carbon neutrality in modern businesses.
  • Conventus Adria Pco & Dmc
    Managing Director
    Conventus Adria Pco & Dmc Dec 2015 - Present
    Zagreb, Croatia
    • Developed a modular suppliers database for Croatia and Slovenia, along with a registration system, resulting in a 50% reduction in the duration and costs of organizing tailor-made projects.• Formulated and executed a digital marketing strategy, increasing annual reach by 300% through impactful online campaigns in the international market.• Established a representative office in the USA, expanding business to the North American market, and achieved membership in THE Partnership international association.• Led strategic company presentations at trade shows globally, such as SMU New York, IMEX Frankfurt, Partance Paris, and MICE Business Day Budapest.• Drove annual revenue growth up to 150% by efficiently organizing high-profile events for up to 600 participants, including 11 symposiums for the Croatian Department of Public Health.• Created impactful initiatives: 'Pure Nature', sustainable adventure tourism; 'A Wine Tale of Croatia', connecting US and Croatian high-end wine market; 'CrossBeach', CrossFit on the Beach festival.
  • Veladrion Resort
    General Manager
    Veladrion Resort Sep 2014 - Dec 2015
    Zagreb, Croatia
    • Performed comprehensive market research to identify the distinctive advantages of the resort and formulated a tailored sales plan aimed at differentiating the property.• Enhanced annual revenue by up to 100% through a comprehensive overhaul of product offerings, digital platforms, and the organization of exclusive €60k international projects.• Positioned the resort in the global Luxury MICE market through impactful marketing campaigns, oversight of promotional movie production, and participation in prominent MICE trade fairs.• Further elevated international brand recognition by creating the unique in-house project "Audi Academy," where global Audi branch offices are invited for a special education program.
  • Dt Croatia - Dubrovnik Travel Dmc & Pco
    Branch Office Director
    Dt Croatia - Dubrovnik Travel Dmc & Pco Jan 2013 - Sep 2014
    Zagreb, Croatia
    • Conducted thorough field research on premium travel suppliers in Croatia and Slovenia, compiling a comprehensive database of over 100 hotels, venues, restaurants, and activity organizers.• Achieved an annual revenue growth of 80% by successfully organizing €100k projects across Croatia and Slovenia for major clients, such as Pfizer, Merck Serono, and OLAF.• Letter of Recommendation received from CEO Daniel Marusic.
  • Dt Croatia - Dubrovnik Travel Dmc & Pco
    Project Manager
    Dt Croatia - Dubrovnik Travel Dmc & Pco Jun 2012 - Jan 2013
    Zagreb, Croatia
    • Produced and designed digital brochures in English, German, and Croatian languages showcasing travel destinations and MICE (Meetings, Incentives, Conferences, and Exhibitions) programs for Northern Croatia and Slovenia.• Organized and supported over 40 international MICE projects throughout Croatia and Slovenia for up to 500 participants.
  • Croatian National Tourist Board
    Information Provider
    Croatian National Tourist Board Feb 2007 - Nov 2011
    Zagreb, Croatia
    • Delivered presentations in both English and German while also overseeing the organization of Croatian exhibition stands at various global trade fairs.• Cultivated meaningful business relations at trade fairs on behalf of Croatia with over 100 notable international representatives from tourist boards, hotel chains, airlines, cruise lines, and travel companies.
  • Imex
    Sales Representative
    Imex Feb 2008 - Mar 2008
    Hove, England, United Kingdom
    • Conducted effective correspondence and managed exhibition space for English and German-speaking clients at the IMEX Frankfurt trade fair.• Assisted the contracting process with clients, focusing on details and adherence to company policies and procedures.

Alan Racic Education Details

Frequently Asked Questions about Alan Racic

What company does Alan Racic work for?

Alan Racic works for Skål International Official

What is Alan Racic's role at the current company?

Alan Racic's current role is Managing Director, Conventus Adria | IT Director, Skal Europe | Global Project and Digital Transformation Specialist | Front-End Developer.

What schools did Alan Racic attend?

Alan Racic attended Sveučilište Algebra, Faculty Of Economics & Business Zagreb, Tituš Brezovački High School Zagreb.

Who are Alan Racic's colleagues?

Alan Racic's colleagues are Elvira Prieto Molano, Kim Umutesi, Maria Del Pilar Salas Moreno, Tamara Cerneka, Mike Gruendel, Jada Strodel, Juan Angel Martínez Escrich.

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