I'm currently founding a venture under stealth mode, focused on driving transformative growth through the intersection of brand strategy, leadership dynamics, and cutting-edge technology solutions (AI & Blockchain). Our approach redefines the traditional service models, offering a system that integrates and evolves with clients from inception to market leadership. Operating across key hubs in Stockholm, Tallinn, Dubai, Singapore, Riyadh, Ljubljana, Skopje, and Cebu, we are preparing to unveil a game-changing Enterprise solution that will push boundaries and redefine industry standards. Stay tuned for more.

Blockia Labs enables enterprises thrive in the 4th Industrial Revolution through the adoption of AI and blockchain technologies. We focuse on:• Innovation Accelerators: Deploying pre-built solutions, such as process automation, self-sovereign identity (SSI) systems, and smart contracts, to address complex business challenges and deliver measurable outcomes.• Lab-as-a-Service (LaaS): Providing a structured, low-risk model for experimentation, validation, and scaling of transformative technologies.• Supporting industries such as logistics, manufacturing, healthcare, media, and financial services in achieving operational resilience and sustainable growth.Blockia Labs empowers organizations to transform complexity into opportunity, enabling scalable innovation and measurable business impact

Cactix drives growth-focused strategies for innovation-driven B2B industries, helping them navigate complexity and achieve measurable results. We focus on:• Brand Resilience: Crafting adaptive messaging frameworks that build trust and withstand volatile market changes.• Data-Driven Strategies: Developing marketing solutions grounded in actionable insights from customer analytics and market research.• Go-to-Market (GTM) Excellence: Implementing multi-channel campaigns to engage large, complex buying committees with up to 30 stakeholders.• Revenue Operations (RevOps): Aligning marketing and sales functions to optimize customer journeys and drive scalable growth.Cactix specializes in empowering industries such as engineering, pharmaceuticals, manufacturing, and technology, enabling them to compete globally while maintaining adaptability and impact.

At Switch to Eleven helps organizations unlock potential by transforming the way their teams and operations work. We focus on delivering measurable business outcomes, including:• Team Resilience and Collaboration: Transitioning organizations to team-centric, cross-functional models that improve collaboration and align team goals with business priorities.• Leadership Enablement: Supporting leaders to foster trust, accountability, and adaptability within their teams, enabling sustainable growth.• Operational Clarity: Simplifying decision-making processes to eliminate bottlenecks and accelerate execution while maintaining clear accountability.• Scalable Growth Systems: Embedding frameworks for long-term resilience, supported by transparent metrics such as Profit & Loss analysis and KPIs.By focusing on team dynamics and operational alignment, Switch to Eleven ensures businesses are equipped to adapt and thrive in complex, rapidly evolving environments.

Leading the evolution and transformation of this company from web agency to key player in the web 3.0 identity solutions space, this enabled acquisition of the company by Netcetera in Dec 2023. Kamino had offices in Slovenia and Switzerland. I managed a team of 5 across all aspects of marketing and sales, optimising a new market-centric business concept for the DACH, North America and Middle East markets. Developing a go-to-market strategy with new market proposition, brand and messaging, we achieved a 300% increase in sales volume year-on-year and 3-fold increase in company value. I developed a robust multi-million € new business pipeline with significant annual recurring revenues. Spearheading a cultural change towards a growth mindset, this improved employee engagement by 35%.

Was promoted to head business development, optimise the customer journey and develop a robust pipeline of prospects and leads to facilitate and drive growth objectives. This included establishing KPIs and driving initiatives to achieve improvements across qualified leads, monthly recurring revenues, cost per acquisition and customer lifetime value. I transformed growth performance in successfully winning 25 strategic partnerships with major brands including Kantar, KPMG, Ernst & Young, PwC and McKinsey. Additionally, I created successful lead generation campaigns securing fortune 100 prospects including BP, Pepsi, Google, Shell, Verizon, Philip Morris and Maersk. Working cross-functionally with senior stakeholders, I optimised the sale funnel, marketing, customer engagement, pricing and product strategies. Recruiting, coaching and empowering a high performing sales team of 5, we delivered 120% revenue growth in first 12 months with 16 new clients and a 70% conversion rate. Creating a collaborative, cross-functional working environment, this led to overachieving of sales targets by 30%.

In this role I designed and developed the global marketing strategy, leading a team of 5 in driving the b2b sales strategy, content creation and optimisation and strategic lead generation campaigns. I led a review, overhaul and optimisation of the end-to-end b2b customer journey from research and lead generation through post-deal upselling. I designed a frictionless sign-up funnel through testing and analysis of concepts, content and design interfaces to smooth the sign-up process. I also drove significant improvements in lead generation and sales revenues to fuel company growth.

Designing and driving the business development strategy, I aligned this to organisational growth objectives and played a crucial role in the company’s international expansion utilising high tempo testing of marketing and messaging to optimise leads. I generated high profile leads, a significant pipeline, and secured the largest US e-commerce client in the company history.

I founded and developed this successful agency providing B2B marketing programmes for clients within the technology and healthcare industries EMEA + NA

In 2014, Victory Arch was a Hardware, Software, and Complete IT Solutions provider with no existent marketing identity and a traditional business model with complete reliance on outdoor salespeople knocking on senior management doors for business. Over the short term as an employee and a long term as outsourcing Marketing Manager (Consultant) through my agency until 2019. I've been able to successfully work hand-in-hand with the company's management to transform the company's marketing and sales model from traditional to agile and was able to build a marketing department from scratch and with limited resources:1. Created a CRM Structure using Salesforce that kept a record of the necessary data to provide the right offering for the right price.2. Worked with 1 co-worker on the Marketing Automation of Business Cycles such as SLA Maintenance Contracts, Lead Generation, and Content powered SEO strategies with a keyword, economic and business trend consciousness. Tools used: Oracle Eloqua3. Collaborated with a sales team of 6 to prepare Presentations that decomplexify complex solutions in order to effectively and efficiently pitch our offerings to C-Level Management, Company Board members, and company Chairman of the board. Tools used: Adobe Design, Powerpoint, and Prezi4. Established the company's Company Profile, Brand, Presentations, Website, and collaborated with the development team to build a Business Intelligence Mobile Application with a Subscription Module

AL-SIDRA Technologies is a company with a business focus on SMEs. During my period of work, I was responsible for tradeshow participation and Management in Europe and the Middle East. Prepared company brochures, kept customer records, and assisted the management in managing partnership acquisition programs in order to achieve sales growth. I still work till this present day with AL-SIDRA Technologies as an outsource marketing consultant for a startup Retail Point of Sale Cloud System we've built called Brimosoft.com I'm currently working with a team of 3 on Social Media Marketing, User Acquisition Strategies, Subscriber Retention Strategies, Offerings, and Packages with an EMEA focus.

Customer Loyalty Campaign for Oooredoo Telecom