As a seasoned digital marketing executive with a deep passion for innovation and data-driven strategies, I build transformational, high-performing teams, solutions, and software. I use AI Optimization, SEO, digital marketing, content, social media/commerce, influencers, and paid native advertising to build their reputations, sell products, and transform their businesses. I've held top digital leadership posts at Omnicom (NYSE: OMC) marketing communications and digital advertising firms Fleishman-Hillard and Tribal DDB, where I maintained direct oversight of digital solutions, social and digital-first software, and tools as the global lead for the digital, social, mobile, and emerging technology capabilities for a group I created and managed, Mobile Behavior. I led the global data transformation strategy to deliver advanced, data-driven media, content, social, and experiential communications counsel and campaigns to clients across the globe.I led agency-wide product and capability development efforts to build social, mobile, influencers, content, and digital media into the core fabric of how both agencies operated and delivered for clients. I worked across disciplines, including data and analytics, strategy, content, influencers, SEO, and AI Optimization to accelerate the delivery of world-class digital solutions, enhance the customer experience, and drive measurable results for brands such as P&G, Ford, Toyota, Shark Ninja, and AT&T. Most recently, I worked with Ford Direct, dealership staff, and an AI-based Lead Generation Engine we developed to help Bill Brown become the world's largest volume Ford dealership. We achieved a 60% share of voice for them in the Detroit Metro, the most competitive auto market in the US, increased lead generation by 183%, website traffic by 640% (1000% more than competitors), boosted keyword rankings by 2525% and increased their social engagement by 1,400%. We transformed Ford’s Tier3 Marketing efforts and accelerated the dealership’s growth by delivering custom, AI-driven digital strategies that align with consumer intent and enhance the purchase journey. For over two decades, I have been at the forefront of digital transformation, recently in the automotive industry, leading cross-functional teams and guiding the development of cutting-edge strategies. I have always focused on using advanced technology and personalized content to engage customers at every touchpoint, improving their journey and the bottom line.