Alan Reed Email & Phone Number

Derby, England, United Kingdom

Midlands North To Scotland

Taking M2M & IoT solutions to the market

• Evaluation of product line extension or modification requests from sales team, or external customers. Working with the Product Management team to prepare data for the formalized process, supporting quantifiable reasons to implement or reject the extension• Participation as a member of a product development team through the concept, development, implementation and market introduction for the product or product line• Responsibility for the maintenance of the product literature • Responsibility for supporting and developing programs and promotional activities to strengthen market position • Working closely with, Marketing and Geography Managers to balance competing business needs• Helps maintain a five-year product plan on key products • Responsibility for assisting and coordinating product line pricing management and margin objectives with the product-pricing group• Involved in customer visits and gathering VOC to feed into the PLM (Product Lifecycle Management)

Business Development for third parties

Looking for my next position.CAREER HIGHLIGHTS INCLUDE:•Played a pivotal role in the development of the first National Electronic Passport System, resulting in the sale of around 10 million devices and generating $40m sales.Skills Utilised: Building of long term customer relationships, working with customer to specify custom devices, building technology partnerships with IP provider, licence agreement negotiation, project management, development coordination, prototyping and technical support, audio and video conference calling, organisation of overseas meetings and coordination of actions, time management, technical supporting the product during role out- one week per month in Malaysia during 1999. •Key player in the development of the first Polyphonic ringer for GSM phones, now a multimillion seller achieving >$100M salesSkills Utilised: Working with mobile phone application engineers to define the specification of the custom device, assisting and coordinating the development of the device, organisation of design reviews in Japan and UK, conference calling, recording and following up action items. •Conducted extensive market research to identify the product specification. Assisted in the design of the world’s first low powered single chip Finger print Authentication Processor. Followed up by detailing the marketing UK launch of the product.Skills Utilised: Internet search and cold calling customers to discover their interest/requirements. F2F meetings with potential customers to define specifications. Study of Standards for fingers print recognition. Selection of IP provider. Negotiation of IP licensing contract. Coordination of international development teams. Regular video conferences, design reviews Japan, Malaysia, Sweden and UK. Specification of Development tools. Production of English launch presentation. Sales training, customer demos, supply of evaluation tools. Website promotion.

Main responsibilities of previous role• Provide product technical support to customers and distributors.• Requirements capture and design of embedded solutions ARM based.• Specification of solutions to support business requirements. • Ensure technical solutions are consistent with the strategy and comply with the relevant standards policies. • Lead development projects involving a number of skills sets and manufacturing processes. • Plan and manage delivery of the development phase of projects. • Carry out supervisory duties if required, including allocation of work, leadership, mentoring and performance appraisals. • Co-ordination of individual skilled teams over multiple locations.• Influence processes within the company. • Prepare and execute unit test plans and document results. • Keep abreast of developments in the industry and research relevant current and future technologies. • Act as the key point of contact within, and outside of, the company and have ultimate European responsibility for the communication flow during the development phase of projects. • Perform administration duties as required. • Actively identify and report project and system improvement ideas. • Liaison with senior management team members. • Act as a key spokesperson for the company and its capabilities. • Instigate investigations to gain most profitable foot holding in the market place.• Negotiate with engineering teams in Japan to gain allocated development budgets.• Negotiate commercial contracts with customers.• Establish excellent customer relationships• Prepare and executed Marketing approach to Fire and Security with new Finger print Authentication processor.• Webinars, Video Conferencing.

Technical supporting all product ranges