With over 20 years of experience writing and editing copy and content for various media and platforms, I am passionate about helping organizations sound human, engaging, and interested in forging relationships with their customers and stakeholders. I am currently the Senior Copywriter and Director of Content at Five Star Franchising, a home services portfolio with six brands.As an experienced copywriter and team leader, I provide comprehensive marketing and content solutions from strategy and creative briefs to web content, landing pages, blogs, ebooks, email marketing, newsletters, social media, and scripts for videos, presentations, and speeches. I also prompt engineer using AI.I have a digital marketing certificate from NYU Tandon School of Engineering and two other certificates in content marketing and conversion rate optimization. I enjoy creating awareness and value around people, products, services, and information, and taking complex subjects and making them simple, easy to understand, and memorable.