Leading the data science team's efforts to provide data and analysis that empower colleagues to make data-driven decisions that enhance both the player experience and the financial performance of games.

Hired and led the data science team to develop a fast, sophisticated cloud-based analytics system (GCP, BigQuery and Tableau). Providing analysis and insight to stakeholders to optimize acquisition, engagement, retention, and monetization.GreenPark was co-founded by Chad Hurley (Cofounder/CEO YouTube), Nick Swinmurn (Cofounder/CEO Zappos) and Ken Martin (Cofounder/CCO BLITZ) to develop mobile apps at the intersection of pro sports, esports, mobile gaming, social media, virtual economy and digital collectibles (NFT).

Joined Cryptic to transition the studio from simple on-prem analytics to a fast, sophisticated cloud-based analytics system (GCP, BigQuery and Tableau) analyzing millions of players. Built the analytics team and developed diagnostic, predictive, and prescriptive reports, dashboards and systems to improve both the players' experience and the financial performance of the games.

Player Propensities was a startup focused on improving high-value player acquisition for clients’ mobile, online, and console games with advanced machine learning solutions.

Led the creation and development of SAP’s real-time interaction management and predictive analytics services for online, PC, and mobile games. This included the creation of a new SaaS business within SAP's Global Business Incubator that provided large-scale real-time predictive systems to deliver personalized offers and messaging to individually targeted consumers to increase revenue, consumer engagement, and retention in online and mobile games. Responsibilities included:• Developing the business plan for a $200 million annual revenue business• Hiring and managing data scientists, computer scientists, database engineers, analysts• Defining and refining the analytics services that were provided • Developing the Go To Market plan with SAP’s marketing and sales organizations• Evangelizing, marketing, and selling SAP Precision Gaming services to North American, European, and Asian game publishers through direct sales efforts and trade show exhibitsPrecision Gaming services also included automatic reporting, real-time dashboards, and ad-hoc tools for visualization and analysis of the terabytes of data collected by interactive games. The business developed innovative new applications specifically for the interactive games industry that utilized HANA, SAP's real-time MPP data platform.See Patents section below for a list of several patents granted to my team at SAP for this project.

Managed North American operations for deltaDNA (formerly GamesAnalytics), a pioneering UK real-time analytics and marketing platform for the games industry. The platform maximizes engagement and player lifetime value through player segmentation, predictive modelling and real-time targeted interventions. Responsibilities included: Business development, lead generation, marketing and selling the company’s services to hundreds of North American game publishers through direct sales efforts, media interviews, and trade show exhibits.

Rixty (acquired by MOL in 2012) is a cash-based alternative payments company that gives anyone lacking a credit card or PayPal account the ability to purchase online entertainment, such as online casual games, massively multiplayer games, virtual worlds, digital content and more.Responsibilities included: Lead generation, evangelizing and marketing the company’s services to hundreds of North American and European game publishers through direct sales efforts, media interviews, and trade show exhibits.

I negotiated with and secured major brand sponsors for custom developed client-branded online games. Skyworks was a leading developer of client-branded custom online games and websites for Fortune 500 clients, including Ford, Buick, Toyota, BMW, Kraft Foods, Nabisco, Unilever, Pepsi, McDonald’s, Smirnoff, John Deere, RJ Reynolds, Shell and many others. Skyworks also developed downloadable casual games.Primary responsibilities: • Lead generation and developing new revenue-generating relationships with major brands and ad agencies• Achieved online distribution of Skyworks “try/buy” casual games with all major online portals, including MSN Games, Yahoo Games, RealArcade, Shockwave, Big Fish, and others.• Successfully negotiated development and distribution of online cash prize skill games with WorldWinner

Click Health was a pioneering company in the use of interactive video games and PC software to help children manage chronic diseases, such as asthma, diabetes, and cystic fibrosis. In published clinical trials, the products successfully reduced children's hospital and doctor emergency visits by increasing patient compliance. Most notably, unscheduled urgent care visits declined by 77% among pediatric diabetes patients who played Click Health's game for six months compared to a control group in a clinical trial with Stanford University Hospital and Kaiser patients. The games were endorsed by the American Academy of Pediatrics and developed in conjunction with Stanford University researchers. Product sponsorships were negotiated with Astra Zeneca, Boehringer Mannheim (acquired by Roche), and Genentech.

Accolade (acquired by Atari/Infogrames in 1999) was a Silicon Valley-based global publisher of video and computer games with UK, German and French subsidiaries. The company published over 100 original PC and console titles and was North American and European distributor for several smaller game publishers.

Co-founded Activision, the first independent video games publisher, which grew to become the world's third largest game publisher during my tenure. Activision remains one of the two largest independent game publishers. Served as the VP Product Development. I also personally designed and programmed several best-selling console games.

One of Atari's leading game designers for their home systems. I designed several multi-million unit selling games for the Atari 2600 and co-authored the operating system for the Atari 400/800/1200 personal computer.