SERVICES: Artist Management | 
Rights Management | 
Social Media Engagement 
| Synchronisation
 | Music Publishing
 | Sound Recording Production
 | Video Production
 | Contract Negotiations
 | Live Touring | 
Marketing | Artist Creative Direction | 
Digital Platforms | 
Global Business DevelopmentI commenced my music industry career as a successful recording musician, achieving chart success and touring extensively throughout Australia. My subsequent music career progression led me to various roles at the Warner Music Group. Over the course of 16 years I held senior executive positions in Australia, Malaysia and Singapore.I now provide consulting and mentoring services to artists, offering guidance and support across all areas of the Australian and International music industry. Through my extensive knowledge and experience, I assist artists in navigating the complex landscape of the music industry, providing valuable insights, strategies, and mentorship to help them thrive and succeed in their careers. My goal is to empower and equip artists with the necessary tools and knowledge to excel in the dynamic and competitive field of the music industry.Recent Projects:JAMES C. ATKINSServices: Recording & Music Video Production, Release Strategy, Publicity Coordination.Debut single release "Up Jump The River'.Radio airplay on ABC Country. HELIUM RECORDS Services: Artist Development, A&R, Marketing, Digital Platforms, Social Media, Live Touring.DARLINGHURSTServices: Artist Development, A&R, Marketing, Social Media, Digital Platforms, Live Touring. #1 ARIA Country album.Golden Guitar Award - New Talent of the Year.IMBIBEServices: Artist Development, A&R, Marketing, Social Media, Digital Platforms, Live Touring. Imbibe’s debut single 'Mirage' featured on BBC Radio 1.Imbibe were named in the NME 100 Essential New Artists for 2019.Live Tours of Germany and the UK.APRA MUSIC AWARDSServices: Talent Coordination

HELIUM is a creator and producer of premium scripted and factual content for all networks, platforms and mediums.HELIUM also includes Helium Music and Helium Studios.In 2018 l was approached by Helium Music to undertake a consultancy role across the artist roster. Throughout my tenure at Helium Music, l played a pivotal role in shaping and executing product releases, career development, formulating social media strategies, as well as driving both domestic and international business development initiatives by leveraging my expertise and industry insights.Helium Records Highlights:* Darlinghurst | 2022 Best New Talent Australian Country Music Awards (Golden Guitars).* Darlinghurst | 4 x #1's on the Australian Country radio chart.* Darlinghurst | #1 Debut ARIA Country Album chart / Top 10 Debut ARIA Album chart.* Darlinghurst | The Corrs One Night Only In Australia Concert.* Imbibe | Listed in the NME 100 Essential New Artists for 2019.* Imbibe | UK and German tours.* Gaspar Sanz | ‘Station 19’ (US TV series) sync.

Mobile Embrace Limited (ASX:MBE) was a mobile payments and mobile marketing company. It was a digital distribution network for a complete end-to-end mobile customer life-cycle. Through its integrated and award winning mobile marketing, advertising and m-payments infrastructure, it enabled the reach, engagement, transactions with and embracement of consumers via mobiles and tablets.My primary responsibility was developing and implementing a strategic marketing plan that effectively positioned Mobile Embrace’s products and services as distinct and superior within the Direct-to-Consumer (D2C) mobile space. Key tasks including devising and executing marketing campaigns, overseeing the advertising agency and handling the media strategy, as well as leading the creative development of marketing communications across various advertising platforms.Additionally, the role involved reviewing business and marketing strategies to ensure alignment with the business objectives, providing leadership and mentorship to a team of five, managing a substantial advertising budget, and ultimately achieving revenue targets.

My role focus was to oversee the development and execution of marketing programs for the Australian Artist roster. My responsibilities encompassed setting objectives, strategic planning, managing marketing communications, coordinating promotions and publicity efforts, managing the yearly marketing budget, forecasting sales and achieving revenue targets. The role required a balance between strong creative skills and the ability to manage and deliver multiple projects and deadlines.The main emphasis of the International marketing role revolved around the worldwide exploitation of the Australian Artist roster. Key responsibilities involved establishing and nurturing connections with the global network of Warner Music affiliate companies, with the aim to encourage them to release Australian Artist products. A crucial aspect of achieving export revenue for Warner Music Australia was possessing a comprehensive understanding of International music markets and cultures.Artist Releases: Keith UrbanThe WhitlamsBardotShihadTaxirideMagic DirtPnuaThe SuperjesusRegurgitatorInternational Live/Promo Tours:Taxiride - UK / Europe / JapanBardot - UK / India / Taiwan / Malaysia / Singapore / Indonesia / Philippines / ThailandRegurgitator - JapanThe Whitlams - UK

The main objective of the role was to develop and execute effective marketing and sales strategies in alignment with the overall business objectives. Key responsibilities included leading and managing a team of seven staff members dedicated to marketing and promotion activities. This involved formulating and implementing comprehensive marketing, promotion, and publicity campaigns for both new releases and the existing catalogue. Additionally, the role entailed overseeing a sales team of four, devising sales campaigns and initiatives to meet sales targets.Building and maintaining relationships with key players in the Singapore music industry was a vital aspect of the role’s success.

The main objective of the role was to develop and execute effective marketing strategies in alignment with the overall business objectives. Key responsibilities included leading and managing a team of seven staff members dedicated to marketing and promotion activities. This involved formulating and implementing comprehensive marketing, promotion, and publicity campaigns for both new releases and the existing catalogue. Building and maintaining relationships with key players in the Malaysian music industry was a vital aspect of the role’s success.

My responsibility was identifying promising songwriting talent and signing songwriters to MCA Music Publishing. This involved actively seeking out new and emerging artists with exceptional songwriting skills. Once identified, I would initiate the process of negotiating and finalising contractual agreements to bring songwriters under the umbrella of MCA Music Publishing.

I was responsible for evaluating and selecting a diverse range of US Atlantic Records repertoire for release in the Australian market. This included devising and executing effective marketing strategies, as well as overseeing promotional and publicity campaigns. Ultimately, the aim was to drive sales revenue and achieve successful results for Atlantic Records artist releases.