Alan Rodriguez Email & Phone Number

Austin, TX, US

• Data Freedom Foundation is the first non-profit research and standards organization specifically designed to operate at the speed of innovation to secure human control of technology.
• Spearheading the development of the Smart Data Protocol, a groundbreaking standard that secures digital rights and trust in an increasingly AI-driven world. The Smart Data Protocol, gives you the freedom to own.
• Driving innovation in data products and contracts, data security, data trust, and multiparty data governance to create profitable and sustainable digital ecosystems.

Plano, TX, US

• Inventor of Secure Intelligent Media Envelope Technology: Pioneered the development of a secure media envelope technology designed to enforce terms of use, data contracts, and consent revocation. This innovation laid.
• Visionary Leadership in Patent Development: Led the strategic expansion of C-Hear’s patent portfolio, securing intellectual property rights that underpinned the company’s secure media handling technological advancements.
• Go-to-Market (GTM) Experimentation: Led multiple GTM strategies to bring the secure media envelope technology to market. Through extensive experimentation, it became clear that while the technology was groundbreaking.
• Key Learning and Strategic Shift: Recognized that a proprietary model would not achieve the widespread adoption necessary for this technology to fulfill its potential. This critical insight drove the strategic pivot.

Omaha, NE, US

• Pioneering Data Product Thought Leadership: As the sole Data Product expert within TD Ameritrade’s newly formed Data Governance team, I was at the forefront of implementing the company's data governance solutions and.
• Architect of Early Data Governance Solutions: Led the implementation of TD Ameritrade's initial data governance solutions, ensuring that the data governance capabilities were aligned with the company's strategic goals..
• Facing the Reality of Data Governance Challenges: As part of the first generation of data leaders to observe the entirety of an enterprise’s data landscape, I encountered the stark reality of the data governance.
• Strategic Vision for Future Standards: The challenges faced at TD Ameritrade highlighted the need for more advanced standards and solutions for multiparty data governance and data product security and compliance. This.

Irving, Texas, US

• Leader in Marketing Data Clean Rooms: Directed the integration of complex marketing technology solutions across multiple platforms, ensuring that TracyLocke’s clients had access to secure, reliable, and.
• Driving Profitability through Technology: Accountable for the P&L of all technology products and services, I ensured that every solution was not only technologically advanced but also financially viable. Promoted to.
• Foundation of the Data Freedom Vision: During this time, I began formulating the visionary ideas that would eventually lead to the creation of the Data Freedom Foundation and the Smart Data Protocol. My experience with.
• Empowering Future Leaders: One of my proudest achievements was leaving the technology group in the capable hands of several excellent female technology leaders, ensuring a legacy of strong, diverse leadership within.

London, GB

• Innovator of Marketing Technology Products: Spearheaded the development of cutting-edge marketing technology products that transformed Tribal’s offerings into profitable ventures. Key initiatives included the creation.
• Pioneering Consumer Trust Solutions: Developed the Consumer Trust Score, a device fingerprinting and cross-device identity solution, that protected marketing initiatives from consumer fraud and drove cross-channel.
• Leadership in High-Performance Infrastructure: Managed Tribal’s Infrastructure Engineering Team of System, Storage, Network, Database, and Security professionals, overseeing a comprehensive platform based on VMware.
• Strategic Partnerships and Alliances: Established and managed volume partnerships and alliances with industry leaders (Akamai, Amazon, Adobe, Tableau, Informatica, Oracle). These partnerships enhanced Tribal’s.
• Transforming Cost Centers into Profit Centers: Successfully converted multiple cost centers and technology risks, such as hosting, fraud, quality, performance, and security, into profit centers, lowering overall.

London, GB

• Leadership in Complex Project Delivery: Managed seven-figure project budgets for Fortune 500 clients, delivering highly complex digital engagement, community, and marketing solutions. Coordinated cross-functional.
• Driving Innovation with Small Teams: Led a small, agile team of creative and technical professionals who consistently delivered innovative solutions under challenging conditions. This experience reinforced the value of.
• Pioneering Award-Winning Solutions: Oversaw the development of award-winning digital projects, which set new standards in the industry for user engagement and technical excellence. These projects were characterized by.
• Building High-Performance Teams: Fostered a culture of innovation and accountability within the team, enabling them to tackle the most technically complex projects with confidence and creativity. This role taught me.
• End-to-End Project Ownership: Held full P&L responsibility for the projects under my management, ensuring that all aspects—from ideation to delivery—were executed with precision and aligned with both client.

Waldorf, DE

• Pioneering the First Global B2B Marketplace: Played a critical role in developing the first global B2B marketplace, managing supplier applications, and overseeing supplier catalog and online auction integrations. This.
• Leadership in Global Product Management: Managed fourteen product releases over two years, successfully onboarding over 10,000 global suppliers. Ensured seamless communication and coordination across regional offices.
• Advancing Data Integration Standards: Led the management of XML/EBXML and SOA/API standards for marketplace ERP integration, diagnosing and resolving buyer data quality and semantic interoperability issues impacting.
• Driving Efficiency through Automation: Expanded automated QA testing from less than 5% to over 25% code coverage, significantly improving the reliability and performance of supplier applications. Implemented.
• Agile Methodology in Practice: Applied Agile methodologies to manage a global technology team, enhancing the speed and quality of product development and delivery. This role provided valuable experience in managing.

New York, NY, US

• Pioneering the First Online Payment Solutions: As a key member of the development team, I helped architect one of the first online payment platforms, at a time when e-commerce was still in its infancy. Our work laid.
• Innovating in a Nascent Industry: Prototyped Java, XML, and SOAP-based payment processing platforms, exploring the possibilities of online transactions before the market had fully embraced e-commerce. Authored a patent.
• Architecting High-Availability Systems: Led the design and development of a high-availability, high-capacity payment platform, implementing redundant datacenter architecture to support the growing demands of digital.
• Unified Customer Portal Development: Designed and developed a unified customer portal in ASP, providing a single digital entry point for software developers across disparate business units. This portal integrated.

Bs Finance, Business Administration, Management And Operations

Studies In Logic And Philosophy