Data Freedom Foundation is the first non-profit research and standards organization specifically designed to operate at the speed of innovation to secure human control of technology.• Spearheading the development of the Smart Data Protocol, a groundbreaking standard that secures digital rights and trust in an increasingly AI-driven world. The Smart Data Protocol, gives you the freedom to own, secure, control, and monetize your knowledge in the Age of AI.• Driving innovation in data products and contracts, data security, data trust, and multiparty data governance to create profitable and sustainable digital ecosystems.

Inventor of Secure Intelligent Media Envelope Technology: Pioneered the development of a secure media envelope technology designed to enforce terms of use, data contracts, and consent revocation. This innovation laid the groundwork for what would later be integrated into the Smart Data Protocol.• Visionary Leadership in Patent Development: Led the strategic expansion of C-Hear’s patent portfolio, securing intellectual property rights that underpinned the company’s secure media handling technological advancements. • Go-to-Market (GTM) Experimentation: Led multiple GTM strategies to bring the secure media envelope technology to market. Through extensive experimentation, it became clear that while the technology was groundbreaking, the proprietary approach hindered its scalability and adoption.• Key Learning and Strategic Shift: Recognized that a proprietary model would not achieve the widespread adoption necessary for this technology to fulfill its potential. This critical insight drove the strategic pivot toward a non-profit, standardized approach, ultimately leading to the creation of the Data Freedom Foundation.

Pioneering Data Product Thought Leadership: As the sole Data Product expert within TD Ameritrade’s newly formed Data Governance team, I was at the forefront of implementing the company's data governance solutions and governing new analytics solutions during a time when TD Ameritrade was recognized as a leader in early Data Governance adoption.• Architect of Early Data Governance Solutions: Led the implementation of TD Ameritrade's initial data governance solutions, ensuring that the data governance capabilities were aligned with the company's strategic goals. This role involved not just implementing emerging data governance solutions but also navigating the uncharted territory of developing data products in an environment where data product solutions were still in their infancy.• Facing the Reality of Data Governance Challenges: As part of the first generation of data leaders to observe the entirety of an enterprise’s data landscape, I encountered the stark reality of the data governance challenges that continue to persist today. This experience underscored the complexity and scale of managing data governance across such a vast and dynamic multiparty data environment.• Strategic Vision for Future Standards: The challenges faced at TD Ameritrade highlighted the need for more advanced standards and solutions for multiparty data governance and data product security and compliance. This realization has driven my ongoing work with the Smart Data Protocol, which aims to address these very challenges by creating scalable, secure, and standardized approaches to multiparty data governance.

Leader in Marketing Data Clean Rooms: Directed the integration of complex marketing technology solutions across multiple platforms, ensuring that TracyLocke’s clients had access to secure, reliable, and high-performance digital marketing tools. Managed a diverse technology team responsible for delivering cutting-edge marketing solutions, including email, social, consumer engagement, promotional, and database marketing platforms.• Driving Profitability through Technology: Accountable for the P&L of all technology products and services, I ensured that every solution was not only technologically advanced but also financially viable. Promoted to lead a 40+ person technology group following the merger with Tribal Dallas, overseeing a range of professionals from .Net, NodeJS, and PHP developers to UX/CX specialists and QA, security, network, and systems experts.• Foundation of the Data Freedom Vision: During this time, I began formulating the visionary ideas that would eventually lead to the creation of the Data Freedom Foundation and the Smart Data Protocol. My experience with digital transformation and marketing data clean rooms informed these early concepts, highlighting the need for secure, standardized approaches to multi-party data management and governance.• Empowering Future Leaders: One of my proudest achievements was leaving the technology group in the capable hands of several excellent female technology leaders, ensuring a legacy of strong, diverse leadership within the organization.

Innovator of Marketing Technology Products: Spearheaded the development of cutting-edge marketing technology products that transformed Tribal’s offerings into profitable ventures. Key initiatives included the creation of a Marketing Preference Center and a Customer Data Product Platform, which significantly reduced data management and integration costs by providing a centralized Customer Master API for simultaneous use by hundreds of client agencies and systems.• Pioneering Consumer Trust Solutions: Developed the Consumer Trust Score, a device fingerprinting and cross-device identity solution, that protected marketing initiatives from consumer fraud and drove cross-channel, multi-device engagement.• Leadership in High-Performance Infrastructure: Managed Tribal’s Infrastructure Engineering Team of System, Storage, Network, Database, and Security professionals, overseeing a comprehensive platform based on VMware, AWS, Cisco, and HP technologies. This platform supported all Tribal product solutions, handling data for Fortune 500 customers, and managing Super Bowl-level traffic bursts with consistently high service levels and KPIs.• Strategic Partnerships and Alliances: Established and managed volume partnerships and alliances with industry leaders (Akamai, Amazon, Adobe, Tableau, Informatica, Oracle). These partnerships enhanced Tribal’s technology offerings and contributed to the overall profitability and competitiveness of the company.• Transforming Cost Centers into Profit Centers: Successfully converted multiple cost centers and technology risks, such as hosting, fraud, quality, performance, and security, into profit centers, lowering overall technology risks for Tribal clients and enhancing the company’s bottom line.

Leadership in Complex Project Delivery: Managed seven-figure project budgets for Fortune 500 clients, delivering highly complex digital engagement, community, and marketing solutions. Coordinated cross-functional teams, including technical, strategy, account service, and creative departments, to ensure seamless project execution and delivery.• Driving Innovation with Small Teams: Led a small, agile team of creative and technical professionals who consistently delivered innovative solutions under challenging conditions. This experience reinforced the value of trust, collaboration, and the creative process in achieving what seemed impossible.• Pioneering Award-Winning Solutions: Oversaw the development of award-winning digital projects, which set new standards in the industry for user engagement and technical excellence. These projects were characterized by their high complexity and the need to integrate diverse technologies and platforms.• Building High-Performance Teams: Fostered a culture of innovation and accountability within the team, enabling them to tackle the most technically complex projects with confidence and creativity. This role taught me the importance of leaping into big ideas and trusting both the people and the process to guide success.• End-to-End Project Ownership: Held full P&L responsibility for the projects under my management, ensuring that all aspects—from ideation to delivery—were executed with precision and aligned with both client expectations and business objectives.

Pioneering the First Global B2B Marketplace: Played a critical role in developing the first global B2B marketplace, managing supplier applications, and overseeing supplier catalog and online auction integrations. This project laid the foundation for what would become a cornerstone of global digital commerce.• Leadership in Global Product Management: Managed fourteen product releases over two years, successfully onboarding over 10,000 global suppliers. Ensured seamless communication and coordination across regional offices, standards teams, integration teams, customer service, and technology teams throughout release cycles.• Advancing Data Integration Standards: Led the management of XML/EBXML and SOA/API standards for marketplace ERP integration, diagnosing and resolving buyer data quality and semantic interoperability issues impacting supplier workflows. This work was instrumental in ensuring the smooth operation of the marketplace and the satisfaction of both suppliers and buyers.• Driving Efficiency through Automation: Expanded automated QA testing from less than 5% to over 25% code coverage, significantly improving the reliability and performance of supplier applications. Implemented comprehensive application event logging, site analytics, and support call metrics, resulting in a 50% reduction in support calls following a single release.• Agile Methodology in Practice: Applied Agile methodologies to manage a global technology team, enhancing the speed and quality of product development and delivery. This role provided valuable experience in managing large-scale digital products for a global customer base.

Pioneering the First Online Payment Solutions: As a key member of the development team, I helped architect one of the first online payment platforms, at a time when e-commerce was still in its infancy. Our work laid the foundation for digital payments and sought to position Paymentech as a competitor to emerging players like PayPal.• Innovating in a Nascent Industry: Prototyped Java, XML, and SOAP-based payment processing platforms, exploring the possibilities of online transactions before the market had fully embraced e-commerce. Authored a patent for a legacy socket-based payment protocol translation to HTTPS and XML, issued to Chase Paymentech in 2007.• Architecting High-Availability Systems: Led the design and development of a high-availability, high-capacity payment platform, implementing redundant datacenter architecture to support the growing demands of digital transactions. This work ensured that Paymentech's platform could profitably handle large volumes of transactions with 99.999% reliability.• Unified Customer Portal Development: Designed and developed a unified customer portal in ASP, providing a single digital entry point for software developers across disparate business units. This portal integrated multiple backend systems from acquired competitors, streamlining user experience and operational efficiency.