● Data Strategy: Mine and identify the most effective numbers to support messaging that drives business objectives and results, most notably for clients such as Major League Baseball, NFL retired groups and other sports organizations. Develop relationships and strengthen communication among data departments, front offices, on-field personnel and players.● Data Storytelling: Turn statistics into compelling words and eye-catching graphics for media, communications, marketing and negotiations.● Unique Sports Experience: Was prominent sports journalist for New York Times and other outlets (ESPN, etc.) for 20 years. Investigative series of 100 articles exposed the N.F.L.’s cover-up of dangers of concussions and was finalist for 2011 Pulitzer Prize for Public Service.

Enterprise reporter specializing in front-page public health issues by analyzing and leveraging data. Series on child psychiatry was considered for the 2014 Pulitzer Prize.

● Investigative series of 100 articles exposed the N.F.L.’s cover-up of dangers of concussions and led to safety reform in football, youth sports, and the military. Built custom epidemiological models that fueled retired players’ $1 billion+ class action lawsuit. Drove coverage of all aspects of the subject, from brain science to Congressional hearings. Work was profiled in the New Yorker, PBS "Frontline,” and Will Smith movie “Concussion”, received more than a dozen national awards, and was runner-up for Pulitzer Prize for Public Service.● Covered wide range of sports news and topics, including major events (World Series, Super Bowls); health (emerging medical research); different sports (golf, tennis) and science (physics and statistical analysis). Data work and storytelling honored by American Statistical Association with its lifetime Excellence in Statistical Reporting award.

Hosted daily Major League Baseball podcast (No. 1 on iTunes) for 1 1/2 seasons.

● ESPN (1998-2007): Daily host of “Baseball Today” (No. 1-ranked single-sports podcast on iTunes), weekly columnist for ESPN.com, and frequent commentator on SportsCenter, Outside the Lines, and other marquee programming.● Baseball America (1991-2007): Primary feature writer and columnist for nation’s only all-baseball periodical. Covered all aspects of baseball, from the Major Leagues and Minor Leagues to player development, scouting, and the amateur draft. Also placed stories in Newsweek, The Wall Street Journal and more than a dozen other national publications.● “The Numbers Game” (2004): Author of the definitive history of baseball statistical analysis. Book reached No. 1 on Amazon sports bestseller list.