Alan Scott Holley Email & Phone Number

Seattle, Wa, Us

Tel Aviv, Tel-Aviv, Il

Brentwood, Tn, Us

- Manage strategy, execution, and reporting for all organic/paid social andadvertising campaigns- Launched company's first intent-driven and competitive paid search campaigns,resulting in highest amount of opened pipeline to date from search channels- Driven channel growth of 55% for Facebook and 37% for LinkedIn YTD- Delivered 50% increase in organic social traffic and 1.4K% increase in paidsocial traffic YoY- Increased engagement by over 100% on Facebook, Twitter, and LinkedIn YoY

Brentwood, Tn, Us

Durham, Nc, Us

• Implemented company's first paid boosting strategy for organic Facebook content, resulting in an increase in engagement rate of 1025% YoY• Deployed new strategies and tactics that led to across-the-board gains in platform engagement rate and contributed to a 12 percent year-over-year increase in website traffic from organic social• Produced and submitted monthly reports outlining progress against KPI objectives

Durham, Nc, Us

• Drive customer acquisition and loyalty through targeted social campaigns and engagements across digital marketing channels.• Create, publish, and share content daily including but not limited to original text, images, video, or HTML to build online connections and encourage target audience members to respond/take action.• Monitor and moderate online forums/communities and assist in driving target audience engagement by identifying relevant conversations to join.• Specialize in adding value to online communities of CPAs and accountants through the sharing of digital resources and engagement on social media platforms.• Analyze social medial activity and community engagement (including but not limited to share of voice and number of mentions) and present social data/metrics, insights, and best practices to Marketing Communication team.• Escalate user-generated content, where appropriate, to internal stakeholders.• Assist the Online Advertising team to collaborate with internal stakeholders to manage company’s online reputation and coordinate actions where appropriate.

• Oversaw the curation and scheduling of engaging and relevant content for all social media platforms• Edited and published literary works on website pulled from print publication• Oversaw the design and maintenance of Wordpress-based website• Solicited material from authors for online publication and managed submissions using Submittable

Portland, Or, Us

• Built and managed social campaigns across multiple platforms with the goals of driving consumer traffic, acquisition, and engagement• Specialized in audience targeting, social content generation, and hands-on conceptualizing and executing of paid/organic social promotions• Managed an active blog by assembling, modifying, and scheduling content written by staff• Implemented the creation of social media strategy documents to be developed for each book project• Worked with acquisitions department to evaluate and accept or reject manuscripts for publication

Lake Oswego, Or, Us

• Aided in the process of bringing creative, market-informed concept development to book proposals• Improved social media content reach by developing, implementing, and maintaining comprehensive social media strategies that aligned with brand strategy• Provided editorial support and marketing guidance to authors via oral and written consultation• Developed, launched, and promoted a Kickstarter campaign that raised over $31,000 for a book’s publication• Collaborated with Marketing Coordinator on the design and launch of a new professional website

Boston, Ma, Us

• Served as a full-time tutor and mentor in a high-need urban middle school setting, providing differentiated mentorships and literacy tutoring for 8th graders who demonstrated early warning indicators in attendance, behavior, and coursework• Organized and executed schoolwide literacy-related events and initiatives• Developed and facilitated a weekly creative writer’s workshop as part of afterschool programming• Revamped and sustained an existing internet blog to highlight outstanding student writing via online publishing

• Successfully implemented a campus-wide fundraising campaign and raised approximately $1,000 in one week for the building of clean water wells in Rwanda• Planned and facilitated the execution of a major concert event on campus for over 300 students• Presided over an executive board of five fellow leaders

Master'S Degree, Book Publishing

Bachelor Of Arts (B.A.), Creative Writing

Education record