Alan Segal Email & Phone Number

Berlin, Berlin, DE

Atlanta, US

• Built a new, worldwide organization at CNN with multiple teams (SEO, Editorial Insights, Audience Acquisition, Data Science & Testing) that was responsible for helping CNN capture the rank of #1 English-speaking news.
• Created CNN’s newsletter strategy and grew subscriptions 80x. Not only did this serve to drive audience relationships and first-party data collection, but it also generated a multi-million dollar line of business.
• Worked with editorial leaders to create the content strategy employed by CNN to maintain its #1 position in US News rankings during my entire tenure.
• Developed a culture of test and learn across product, editorial, and audience acquisition initiatives.
• Directed the on and off-platform acquisition and retention efforts for CNN's core digital products with ROI positive CAC

Atlanta, Georgia, US

• Responsible for all ad operations. Transformed the ad trafficking, ad platforms, and order management functions into one logical group to facilitate better communication, efficiency, and resource depth.
• Revamped and expanded the programmatic team to increase capacity and generate more revenue for both CMG and Cox Cable. Both saw record growth.
• Created a yield management practice to help define rate structures and create accountability around the utilization of O&O inventory
• Developed the audio streaming strategy for CMG and then worked with multiple vendors to execute it. This included helping convince Nielsen (then Arbitron) that they needed to change their rules of measurement for the.

Atlanta, Georgia, US

• Responsible for all analytics, customer intelligence, mobile, SMS, email marketing, contesting, and social media across CMG’s digital properties
• Ensured the health of an analytics implementation that spanned more than 400 mobile, desktop and app products across 100+ properties
• Guided business development efforts that allowed CMG to add new content and incremental revenue to the bottom line without any additional overhead
• Introduced customer lifecycle management to CMG’s email practice to both provide both marketing capabilities and drive deeper customer engagement with CMG’s products

US

• Responsible for customer intelligence, analytics, SEO, and usability across the AJC's suite of online products
• Created guidelines to effectively measure the efforts of both internal and external bloggers. In addition, devised a model to correctly compensate those individuals.
• Provided guidance, grounded in data, on how to transform the newsroom during multiple reorgs

Atlanta, GA, US

• Responsible for making CDC the first government agency to use Omniture's SiteCatalyst (now Adobe) in 2003. Managed the setup, installation, and daily monitoring of the tool across dozens of government branches..
• Through working groups and speaking engagements, guided other government agencies in the process of transitioning from log-based analytics tools to the current systems still used today
• Added voice of customer and customer satisfaction tracking to augment UX and product development capabilities.

US

• Responsible for the user experience across all product offerings
• Measured effectiveness of the web design and interactions via web analytics and usability testing
• Guided product development for client enagements

Armonk, New York, NY, US

• One of two Information Architects responsible for the 2001 redesign of the New York Times (www.nytimes.com)
• Provided detailed consumer experience solution designs based on client requirements and validated through business cases
• Developed wireframes and navigational flows that served as the basis for graphic design and developer coding
• Other clients included: Bank of America, Omnexus, Concert (former joint venture of AT&T and British Telecommunications), Destination Hotels & Resorts, Wall Street Journal, IBM (internal)

Ms, Information Design & Technology

Ba