Alan Segal Email and Phone Number
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Alan Segal personal email
Alan Segal phone numbers
As a leader specializing in digital strategy, audience growth, and analytics, I leverage my background in customer experience and usability across multiple industries, including consulting, government, publishing, and lead generation, to drive the business forward. Having led teams worldwide focusing on everything from digital marketing and analytics to ad operations and product management, I bring a holistic view of how to operate and grow a digital business. Working with data teams for over 20 years, I've learned just how vital it is to separate the signal from the noise. When I can do that, I believe I can find the right customer problems to solve and I relish that discovery process. I feel that is the spring point to push the organization on the path toward meaningful transformation. Expertise: • Growth: SEO, Content Strategy, O&O Audience Acquisition, Paid Social Acquisition, SEM • Conversion: Usability, Optimization, Lifecycle Management, A/B Product Testing, UX • Martech & Product: Email Platforms, Email Campaign Creation, Email Deliverability, List Hygiene, Product Development, Product Management, Personalization, Digital Marketing, Privacy - CCPA/GDPR, Content Management, Martech Operations, Ad operations, Information Architecture • Analytics: Actionable Insights, Data Science, Data Literacy • Management: Hiring, Mentoring, Cross-functional management, Recruiting, Building Worldwide Remote Teams • Specialties: Digital Strategy, Digital Media, Digital Transformation, Content Strategy, Streaming, Online Advertising, Social Media, Radio, Broadcast, Newspaper
Soundcloud
View- Website:
- soundcloud.com
- Employees:
- 789
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Soundcloud
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Vp, Growth & Product MarketingSoundcloud Nov 2022 - PresentBerlin, Berlin, De
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Vp, Audience Development & AnalyticsCnn Digital Sep 2016 - Nov 2022Atlanta, Us• Built a new, worldwide organization at CNN with multiple teams (SEO, Editorial Insights, Audience Acquisition, Data Science & Testing) that was responsible for helping CNN capture the rank of #1 English-speaking news site in the world.• Created CNN’s newsletter strategy and grew subscriptions 80x. Not only did this serve to drive audience relationships and first-party data collection, but it also generated a multi-million dollar line of business. • Worked with editorial leaders to create the content strategy employed by CNN to maintain its #1 position in US News rankings during my entire tenure.• Developed a culture of test and learn across product, editorial, and audience acquisition initiatives. • Directed the on and off-platform acquisition and retention efforts for CNN's core digital products with ROI positive CAC -
Sr. Director - Analytics, Insights, & OptimizationCox Media Group 2012 - 2016Atlanta, Georgia, Us• Responsible for all ad operations. Transformed the ad trafficking, ad platforms, and order management functions into one logical group to facilitate better communication, efficiency, and resource depth. • Revamped and expanded the programmatic team to increase capacity and generate more revenue for both CMG and Cox Cable. Both saw record growth.• Created a yield management practice to help define rate structures and create accountability around the utilization of O&O inventory• Developed the audio streaming strategy for CMG and then worked with multiple vendors to execute it. This included helping convince Nielsen (then Arbitron) that they needed to change their rules of measurement for the radio industry. This allowed CMG to monetize digital inventory at over-the-air prices. -
Director, Business Development, Business Intelligence & Platform SpecialistsCox Media Group 2009 - 2012Atlanta, Georgia, Us• Responsible for all analytics, customer intelligence, mobile, SMS, email marketing, contesting, and social media across CMG’s digital properties • Ensured the health of an analytics implementation that spanned more than 400 mobile, desktop and app products across 100+ properties• Guided business development efforts that allowed CMG to add new content and incremental revenue to the bottom line without any additional overhead• Introduced customer lifecycle management to CMG’s email practice to both provide both marketing capabilities and drive deeper customer engagement with CMG’s products
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Director Of Audience DevelopmentAtlanta Journal-Constitution 2006 - 2009Us• Responsible for customer intelligence, analytics, SEO, and usability across the AJC's suite of online products• Created guidelines to effectively measure the efforts of both internal and external bloggers. In addition, devised a model to correctly compensate those individuals.• Provided guidance, grounded in data, on how to transform the newsroom during multiple reorgs -
Senior Information ArchitectCenters For Disease Control And Prevention / Bca 2003 - 2006Atlanta, Ga, Us• Responsible for making CDC the first government agency to use Omniture's SiteCatalyst (now Adobe) in 2003. Managed the setup, installation, and daily monitoring of the tool across dozens of government branches. Provided training and expertise to almost 200 users. • Through working groups and speaking engagements, guided other government agencies in the process of transitioning from log-based analytics tools to the current systems still used today • Added voice of customer and customer satisfaction tracking to augment UX and product development capabilities. -
Senior Information Architect & Creative DirectorKnowledgestorm 2001 - 2002Us• Responsible for the user experience across all product offerings • Measured effectiveness of the web design and interactions via web analytics and usability testing • Guided product development for client enagements -
Information ArchitectIbm / Ccm 2000 - 2001Armonk, New York, Ny, Us• One of two Information Architects responsible for the 2001 redesign of the New York Times (www.nytimes.com)• Provided detailed consumer experience solution designs based on client requirements and validated through business cases• Developed wireframes and navigational flows that served as the basis for graphic design and developer coding• Other clients included: Bank of America, Omnexus, Concert (former joint venture of AT&T and British Telecommunications), Destination Hotels & Resorts, Wall Street Journal, IBM (internal)
Alan Segal Skills
Alan Segal Education Details
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Georgia Institute Of TechnologyInformation Design & Technology -
University Of MichiganBa
Frequently Asked Questions about Alan Segal
What company does Alan Segal work for?
Alan Segal works for Soundcloud
What is Alan Segal's role at the current company?
Alan Segal's current role is VP | Growth Marketing • Audience Development • Product Marketing • Analytics • Content Strategy.
What is Alan Segal's email address?
Alan Segal's email address is as****@****mni.org
What is Alan Segal's direct phone number?
Alan Segal's direct phone number is +140493*****
What schools did Alan Segal attend?
Alan Segal attended Georgia Institute Of Technology, University Of Michigan.
What skills is Alan Segal known for?
Alan Segal has skills like Analytics, User Experience, Digital Strategy, Digital Media, Content Strategy, Mobile Devices, Omniture, Strategy, Social Media, Web Analytics, Information Architecture, Online Advertising.
Who are Alan Segal's colleagues?
Alan Segal's colleagues are Trevor Mcgee, Holden Marsters, Dub Silver, Marcus Blueitt, Christopher Camello, Rai Kiyo, Jonathan Kenny.
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