Alan Serrano

Alan Serrano Email and Phone Number

Business Development Professional in Project Management, Sales, Inbound/Outbound Marketing, & SMB Initiatives @ W. P. Carey School of Business – Arizona State University
Alan Serrano's Location
Tolleson, Arizona, United States, United States
About Alan Serrano

I am a Senior at Arizona State University majoring in Business Administration. I am passionate about driving business growth and innovation through strategic initiatives and technology. My academic journey is complemented by hands-on experience in various business domains which has equipped me with a diverse skill set and a forward-thinking mindset.Throughout my career, I have delved into several critical areas:Inbound Marketing: Crafting and executing campaigns that attract and engage target audiences, boosting brand awareness and generating leads.Project Management: Leading projects from inception to completion, ensuring that goals are met on time and within budget, while maintaining high standards of quality.Business Clientele Development: Building and nurturing relationships with clients, understanding their needs, and delivering solutions that drive satisfaction and loyalty.Database and Program Development: Creating and managing a comprehensive program designed to support small and medium-sized businesses in their growth journey. This involves client acquisition, thorough analysis, and tailored implementation plans to address unique business challenges.Additionally, I am adept at writing case studies and collaborating with businesses to optimize their operations, offering actionable insights and strategies for efficiency and growth.My goal is to continue evolving as a business professional, utilizing my skills and knowledge to foster innovation and success in the business world. I am excited about the future and the opportunity to make a meaningful impact in the industry.

Alan Serrano's Current Company Details
W. P. Carey School of Business – Arizona State University

W. P. Carey School Of Business – Arizona State University

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Business Development Professional in Project Management, Sales, Inbound/Outbound Marketing, & SMB Initiatives
Alan Serrano Work Experience Details
  • W. P. Carey School Of Business – Arizona State University
    R&D, B2B Marketing, & Ai Database Developer
    W. P. Carey School Of Business – Arizona State University Jan 2024 - Present
    Glendale, Arizona, United States
    The W.P. Carey School of Business at ASU is building a new school called The School of TIE (Technology, Innovation, & Entrepreneurship). As an intern, I help develop the following initiatives:Small/Medium-Sized Business Center+Research and create a network of resources to help develop TIE grow its impact by providing opportunities to students and businesses.+Connect, meeting, and build a list of clientele to join our center and create projects for them.B2B & B2C Marketing+Plan and implement marketing strategies to enhance the visibility and engagement of TIE for businesses and other stakeholders.AI & Database Development+Build a database with information for businesses to access and use to help develop their operations and growth efforts.+Data visualization+Use AI tools to implement into the database for easy access to data.+Build an Ai Chatbot for business owners to access on the Small/Medium-Sized Business Center website.
  • Arizona State University
    Marketing Assistant
    Arizona State University Jun 2023 - Present
    Scottsdale, Arizona, United States
    As a Marketing Assistant at ASU's SkySong Innovation Center, I play a crucial role in supporting the marketing team in executing various initiatives aimed at promoting ASU's online brand, events, and programs. In a fast-paced, collaborative environment with cross-functional teams, my focus is to continuously update our databases with market analytics such as SEOs, impressions, and clickthrough rates to successfully visualize the progress of our campaigns.
  • Latham Industries, Llc
    Business Development Lead
    Latham Industries, Llc Jan 2024 - Jun 2024
    Phoenix, Arizona, United States
    During my internship at Latham Industries, I served as the team lead for a group of five interns tasked with developing a new business Latham Industries Acquired. As the project manager, I meticulously planned the internship months in advance, structuring it into three distinct phases: Business/Product R&D, Rebranding, and Logistical Research & Decision Making. I aligned the internship objectives, activities, and responsibilities with the expertise of each intern, ensuring a cohesive and productive team effort. My leadership and strategic planning facilitated the successful execution of our project, ultimately contributing valuable insights and solutions to Latham Industries' new business venture.
  • W. P. Carey Business Ambassadors
    President
    W. P. Carey Business Ambassadors Jan 2023 - May 2024
    Glendale, Arizona, United States
    As the President of Business Ambassadors, I led initiatives to connect high school and community college students with Arizona State University's W.P. Carey School of Business. My key responsibilities included recruiting current ASU students to expand our outreach, developing and implementing engaging events, and collaborating with ASU organizations to host big campus events. Highlights of my tenure include:Recruitment and Team Leadership: I built and led a diverse team to enhance our outreach and engagement efforts.Event Creation and Execution: I planned and executed events to engage prospective business students, showcasing the benefits of ASU's business programs and it's resources.Collaboration and Networking: I partnered with various ASU organizations to host large-scale events, enriching the experience for attendees.Outreach and Presence: I led targeted outreach initiatives in the West Valley of Arizona to increase our presence and impact in the community.Skill Development Workshops: I developed and conducted workshops to teach our members essential business professional skills.Through these efforts, I significantly advanced our mission, fostered connections with prospective students, and contributed to the professional growth of our members.
  • Business Ambassadors At W. P. Carey
    Business Ambassador
    Business Ambassadors At W. P. Carey Oct 2021 - May 2024
    Glendale, Arizona, United States
  • Future Business Leaders Of America-Phi Beta Lambda (Fbla-Pbl)
    President
    Future Business Leaders Of America-Phi Beta Lambda (Fbla-Pbl) Apr 2020 - Dec 2021
    Arizona, United States
  • Future Business Leaders Of America-Phi Beta Lambda (Fbla-Pbl)
    Az Fbla State Officer
    Future Business Leaders Of America-Phi Beta Lambda (Fbla-Pbl) Apr 2019 - Apr 2020
    Arizona
    I represent Arizona FBLA as a State Officer. My duties include organizing and leading our State events, conferences, and community service projects.

Alan Serrano Education Details

Frequently Asked Questions about Alan Serrano

What company does Alan Serrano work for?

Alan Serrano works for W. P. Carey School Of Business – Arizona State University

What is Alan Serrano's role at the current company?

Alan Serrano's current role is Business Development Professional in Project Management, Sales, Inbound/Outbound Marketing, & SMB Initiatives.

What schools did Alan Serrano attend?

Alan Serrano attended Arizona State University - W. P. Carey School Of Business, Tolleson Union High School, Arizona State University.

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