- Develop existing brand image and build new brands- Coordinate and direct the implementation of marketing strategies on multiple channels.- Budget management for marketing campaigns.- Evaluate the effectiveness of marketing campaigns.- Monitor and improve ongoing programs- Resolve customer service related issues.- Proposing and approving ideas to promote new products.- Training and managing marketing staff.- Analyze customer feedback from social networks.- Managing designer, production, website teams- Cooperate with KOLs, KOCs to build a natural brand image

- Perform regular product research, market analysis, and stakeholders’ feedbacksto create product proposition- Launch new product campaigns for all distribution channelsin coordination with suppliers/partners and related stakeholders- Manage on-shelf products’ communications related to product changes,sales analysis, POSM, customer seminars, etc.

- Collaborate with the functional, local team and media partners from planningto executing the initiatives that drive acquisition and retention targets.- Manage, executive and monitor all paid media campaigns across channels,including but not limited to user acquisition, lead generation to hit targets.- Collaborate with the internal teams in ideation and creation of communicationmaterials to enhance messaging and build customized performance campaigns.

- Develop strategic marketing initiatives and activities.- Implement marketing plans that include print, broadcast and online content.- Setup tracking systems for marketing campaigns and online activities.- Develop strong working relationships with outside vendors to verify quality,cost effective creative executions.Maintain strict confidentiality of sensitive information.- Simplify complex data into a user-friendly format such as graphs,charts and other visual aids for clients and management..t