Alan Shenman Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

Drive the strategy and positioning of SfN's products and services from a membership, marketing, sales, and development perspective. Oversee and guide the following functions: membership, marketing, creative services, sales, and grants and development. Provide senior leadership in guiding several volunteer committees and collaborate with other divisions / departments to help drive a more cohesive product strategy related to SfN's annual meeting, journals, and year-round event programming. Develop and foster relationships with funders to secure outside funding for key programs.

Washington, Dc

Responsible for strategic oversight of member benefit programs marketed through organization's $5M wholly owned for-profit subsidiary. Built and deployed go-to-market strategies with third-party relationships to maximize program participation, generate incremental revenue, and positively impact membership tenure and annual dues contributions back to organization. Leveraged affinity products to extend brand visibility and improve association viability and relevance to constituents. Developed and tracked program reporting and analytics. Conducted market research to identify new programs to meet member needs. Negotiated, executed and stewarded partnership marketing arrangements to offer wider range of value-added services.

Silver Spring, Md

Led overall marketing strategy development and campaign/promotional execution of company’s affinity-based, direct-marketed products targeting labor unions nationwide. Managed team of 5 employees handling front-end marketing, back-office operations, and product development functions.

Washington, Dc

Managed affinity-based direct marketing promotions for company’s Supplemental Insurance Program to AFL-CIO participating unions. Direct-marketed products included Accidental Death & Dismemberment, Term Life Insurance, Hospital, and Disability coverages. Oversaw direct marketing activities of additional Union Privilege direct mail programs: Union Plus Auto Insurance through 21st Century, Union Plus AT&T Wireless; Union Plus Credit Card; Association for Retired Americans (ARA) Retiree Health Program; and Union Plus Health Savings Discounts.