Alan Sicolo Mba Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Au

Adelaide, South Australia, Au

Adelaide, Sa, Au

I specialise in supporting healthcare and education businesses solve their marketing challenges; from articulating their brand and refining their customer value proposition to improving their customer experience and enhancing communications to increase sales and retain customers. I pride myself on cutting through the marketing mumbo jumbo to deliver succinct plans to grow your business using evidence, customer insights and proven techniques.

Adelaide, South Australia, Au

A Private Equity owned higher education institution with 150 staff. The provider of Australia’s largest MBA, which is delivered 100% online to students in over 90 countries. Scope: - Responsible for all aspects of brand and communications strategy. - Responsible for multi-million dollar digital media budget and lead generation across international markets.

Eastwood, South Australia, Au

An NGO with annual turnover of $18m and 140 staff aimed at reducing the impact of cancer.Scope: Manage the business development unit - 28 FTE. Responsible for delivering $10m in revenue, managing fundraising, sales, marketing and corporate communications, and administration functions. Achievements:- Led the development of a three-year business development strategy. Focused on investing in relationship management, improving efficiencies and building brand equity.- Conducted product portfolio analysis, assessing market trends, product life-cycle and applying the Boston Consulting Group matrix. Directed investment towards rising stars, new products, and finding efficiencies from cash cows. - Acted as change management leader whilst restructuring the business development unit (28 FTE) to align it to the new strategy. Maintained staff engagement without losing key employees. - Implemented a consistent project management process including: new framework, documentation, training, KPIs and reporting.- Used a range of tools/interventions to increase team member awareness of individual work preferences, resulting in better role alignment. - Liaised with Directors to introduce a new strategic fundraising committee of the Board to leverage Board member networks.

Eastwood, South Australia, Au

Scope:- Brand management and market research.- Implement integrated, direct response marketing strategies to drive traffic, registrations, donations and service utilisation across portfolio of products and services. - Manage Marketing Team (8 FTE) to deliver cross-organisational marketing services – including in-house design, PR, digital marketing, social media and community engagement functions. Achievements- Implemented a brand strategy based on a thorough internal and external business analysis. Achieved strongest cancer charity brand nationally (unprompted awareness increased, 32%-49%). - Implemented a digital marketing strategy, including the redevelopment of the corporate website, investment in SEO, SEM and content marketing. Resulted in 200% growth in annual traffic. Created social media strategy and achieved average Facebook engagement of 7% (3% industry benchmark). - Led consumer insights research project into the psychological needs and motivations of customers. Ensured insights were at the heart of all product strategies and innovations.- Redeveloped the Daffodil Day proposition based on consumer insights, resulting in a 23% increase in gross income, whilst control markets recorded declines. - Expanded internal PR function to drive proactive and reactive PR opportunities. - Implemented marketing campaigns for cancer support services resulting in increased service utilisation and increased unprompted awareness of support services.

Nottingham, Gb

Scope: - Develop a Customer Value Proposition Strategy for the trial of five Boots branded stores in the Northern Ireland market. - Brand management of Alliance Pharmacy brand across UK.- Manage retail marketing and promotional program. - Develop marketing plans to drive category sales.Achievements - Delivered the Customer Proposition Strategy for Northern Ireland market including bespoke pricing and promotional strategy; macro and micro spacing requirements; bespoke local area marketing and promotional program. - Five trial stores averaged 9% greater retail sales versus control group and average profitability rose from 30% - 44%.- Collaborated between cross functional and international teams across two merging businesses (Boots and Alliance Pharmacy) to deliver the strategy on time and on budget. - Synthesised multiple information sources such as market research, competitor analysis and sales data to develop insights to feed the strategy.

Uk, Australia, Spain, Chile, Poland, New Zealand, Hong Kong Sar, Türkiye, Brazil, Mexico, The Us, Middle East, Ireland, Saudi Arabia And India., Gb

Scope: Bupa Hospitals owned and operated 26 hospitals across the UK. In 2007 BUPA Hospitals was sold and re-branded to Spire Healthcare. - Brand management - Direct response service marketing campaigns. - Develop local area marketing campaigns to support individual hospital strategies (B2C and B2B). - GP engagement (B2B)Achievements:- Managed the rebrand from BUPA Hospitals to Spire Healthcare on time and within budget - including new brand positioning, customer proposition and brand guidelines. Re-branded over 400 pieces of marketing collateral and implemented a fully integrated brand launch media campaign. - Introduced GP communications strategy achieving 59% reach amongst the GP community.- Implemented a GP Engagement strategy including market research, communication plans and education events. - Developed a GP database incorporating value segmentation, data extraction and reporting functionality for sales team.- Implemented a direct response cosmetic surgery campaign incorporating both ATL & BTL channels.

Adelaiade, Sa, Au

Scope: Retail pharmacy chain including healthcare, beauty, optical and high end fashion brands. Extensive transactional database of over 300,000 members and turnover of $250m.- Implement national and state-based integrated brand campaigns. - Deliver annual, event driven promotional program incorporating catalogues, press, direct marketing, radio, infomercials, public relations, POS and sponsorships. - Develop tactical marketing campaigns to increase sales, drive traffic and develop awareness of specific stores or product categories.-Manage market research program. Achievements- Developed and implemented local area marketing campaign for the launch of a new optical store launch resulting in sales of 95% above forecast. - Analysed transactional data to develop targeted campaigns to drive retail sales e.g. increased average transaction value in skin care range by targeting mid-price customers with the highest propensity to buy products at a higher price point. - Implemented a direct marketing campaign to encouraged dormant members to visit a newly refurbished store resulting in a 20% response rate.

Master Of Business Administration (Mba)

Bachelor Of Management, Marketing