Alan Spero Email & Phone Number

Sacramento, CA, US

Sacramento, California

• Create, implement and supervise advertising, media and communication campaigns, as well as help develop new programs. Duties include developing and executing digital and cross-channel marketing strategies.
• Manage marketing and communication plans of major public-facing campaigns promoting all-electric living, carbon-free energy and local economic development.
• Supervise marketing of new SMUD initiative focused on bringing environmental equity and economic vitality to under-resourced Sacramento neighborhoods.
• Developed and supervised launch of municipal beautification program that supports the local art community by allowing business, agencies and commercial property owners to wrap SMUD transformer boxes in original artwork.

Sacramento, California

• Conceived and produced marketing campaigns and original content for community development nonprofits that increased donations and expanded membership.
• Developed digital marketing initiatives for Mayor’s Office that were part of successful campaign for approval of Golden 1 Center.
• Produced branding campaigns and original content for St. Hope Charter Schools that helped fund improvements for schools in lower income areas.

Sacramento, California

• Supervised all national marketing and original content production (TV, web, digital) for leading nonprofit focused on improving America’s public education system.
• Created and implemented national branding and advocacy campaigns that were instrumental in passing legislation, doubling membership and establishing StudentsFirst as the nation’s top Education Reform organization.
• Built and managed an in-house digital creative agency and video production unit.
• Created and implemented original content for StudentsFirst website and Facebook page, dramatically increasing visits, page views, hits and shares.

Los Angeles, California

• Revived failing divisions of the Electronic Arts brand by creating and producing a highly successful interactive broadband network based on new game releases; the initiative dramatically increased unit sales and brand.
• Developed original content and promotional campaigns for launch of CBS Interactive, helping establish the national brand of the network’s first streaming service.

Los Angeles, California

• Revitalized agency operations and dramatically expanded client base, while establishing new areas of expertise to bring in over 2 million dollars in new revenue in first year.
• Supervised the launch and branding of national cable network PBS Kids Sprout, including development and production of the first year’s slate of original programming.
• Successfully pitched and won accounts to produce national marketing and launch campaigns for FOX, NFL Network, Sony, ABC-Disney and 20th Television.

Los Angeles, California / Atlanta, Georgia

• Dramatically increased ratings of weekly series that featured comedians and construction experts demonstrating hip remodeling projects for the ultimate home.
• Streamlined production process to reduce budget while increasing production value.
• Created unique ways of incorporating product placement and in-show commercials for major clients like Dodge, Dominos, Lowe's, Red Lobster, Gillette, Verizon and Orkin.

Los Angeles, California

• Supervised writing and production of daily comedy show that featured the best and most outrageous clips from the late night talk shows, mixed with original sketches. Over 200 episodes written and produced; consistently.
• Solved the network's problem of delivering the program on a daily basis by creating unique and successful overnight production process.
• Conceived and directed national promotional campaigns resulting in higher ratings and increased brand awareness for the network.

Los Angeles, California

• As prime vendor for DIRECTV, dramatically reversed declining brand perception by creating innovative, cutting-edge marketing campaigns and original content to reposition the satellite service as the better choice for.
• Launched and produced a new DIRECTV channel that offered subscribers free premium programming (“The Audience Network”), reducing churn by 40% in first year.
• Conceived and produced DIRECTV on-air campaigns and TV commercials to introduce and sell new DVR set-top boxes and On-Demand services.
• Supervised production and postproduction of original content, on-air promotions and branding campaigns for NBC, CBS, FX, Warner Bros. TV and 20th TV.

Sunnyvale, California

• Key member of creative team that branded and launched the revolutionary digital video recording service. Served as primary creative contact with various advertisers, network and corporate partners.
• Created 10-year business plan to expand the brand as technology improved.
• Produced all B2B and B2C sales presentations, consumer campaigns and original content demos that were key factors in getting licensing and manufacturing deals with Sony and Phillips, as well as major sponsorship deals.
• Made major contributions to look and functionality of the GUI.

Los Angeles, California

• Headed Special Projects division, overseeing production of interstitial content for program blocks and sweeps specials that enhanced brand and improved program flow.
• Key creative for development, launch and production of Fox’s first daytime talk show, “Fox After Breakfast”. Duties included original segment production, directing voice overs and creating on-air promotional campaigns.
• Created unique interstitial campaign for Fox’s first late night comedy series, “Mad TV”, resulted in program consistently beating SNL in head to head competition.
• Produced national launch, branding and on-air promotional campaigns for “tent pole” franchises including “X Files”, “Married With Children” and “Family Guy”, as well as the network’s Reality and Sports divisions.
• Created new network revenue streams by developing innovative advertiser-sponsored on-air promos, product integration opportunities and branded entertainment content.