Alan Strozier Email & Phone Number

Portland, OR, US

Washougal, Washington, United States

Plan and execute highly-targeted global B2B marketing campaigns across a variety of channels including paid search, social, display retargeting, and online content syndication.

Mcminnville, Oregon, United States

• Launched the go-to-market strategy for a premium online education course by aligning paid and organic content over social media, Google and YouTube, webinars, and podcasts that doubled lead volume at a 50% lower CPA.
• Executed an omnichannel marketing campaign for the company’s tenth anniversary that culminated in a live podcast broadcast from Las Vegas, which generated hundreds of new clients and led to record-breaking revenue.
• Executed an omnichannel marketing campaign for the company’s tenth anniversary that culminated in a live podcast broadcast from Las Vegas, which generated hundreds of new clients and led to record-breaking revenue.
• Orchestrated a streamlined content marketing process using agile project management tactics, which allowed the team to execute the monthly marketing calendar 30% more efficiently.
• Implemented HubSpot into the martech stack and developed sales and marketing automations that brought 40% greater efficiency to lead generation and sales conversion efforts.
• Tagged, tracked, and measured all marketing touchpoints through integrated platforms like GoTo Webinar, Wordpress, HubSpot, Zapier, and Google Analytics, which informed and optimized future campaign strategies. Show less

Mcminnville, Oregon, United States

• Worked cross-functionally with the clinical education team to develop the annual marketing calendar, which increased engagement across a variety of channels with timely, relevant, and accurate content.
• Spearheaded the launch of an agile project management system to complete a backlog of projects, including rebranding all company assets, publishing new educational materials, and redesigning patient reports.
• Brought a data-driven approach to digital marketing and content creation… Show more
• Brought a data-driven approach to digital marketing and content creation that instilled confidence in the marketing department from others in the company, including sales and executive leadership.
• Built marketing analytics dashboards in Looker Studio to analyze website traffic and conversion event acquisition, and reported on KPI’s to senior leadership. Show less

Portland, Oregon Area

• Owned the annual marketing plan and led the team to enhance brand recognition, engage prospective franchisees, and increase same-store sales by 20%.
• Executed the go-to-market strategy of a new online ordering platform during the pandemic through paid and organic digital marketing campaigns, generating $2million in system-wide revenue.
• Developed web analytics and customer acquisition tracking systems to inform the annual marketing plan, and reported KPI’s and performance metrics… Show more
• Developed web analytics and customer acquisition tracking systems to inform the annual marketing plan, and reported KPI’s and performance metrics to franchisees. Show less

Portland, Oregon

• Directed a complete hotel rebranding strategy, including a name change, which bolstered our position in the market and attracted a more diverse and profitable book of corporate travel and group accounts.
• Implemented a new CRM system built on the Salesforce platform, which streamlined the outbound sales process.
• Worked with agency partners on paid advertising campaigns and new customer acquisition programs that increased lead conversions and lifted our group occupancy index by… Show more
• Worked with agency partners on paid advertising campaigns and new customer acquisition programs that increased lead conversions and lifted our group occupancy index by more than 6%. Show less

Charleston, South Carolina Area

• Planned and executed a grand opening sales and marketing plan, which included digital marketing and outbound sales campaigns that established brand awareness and generated $12million in opening year revenue.
• Led a team of ten direct reports to uncover highly profitable business opportunities and drive average daily rates 3% higher than the competitive set.

Greenville, SC

• Redesigned all sales and marketing collateral to reposition the property as an upscale brand, and motivated the sales team to achieve higher average rates from group and corporate segments.
• Designed and executed sales and marketing campaigns, which increased lead volume from more profitable business channels and drove additional bookings during slower periods.
• Received Sales Leader of the Year for my accomplishments building a cohesive team and increasing the property’s Revenue… Show more
• Received Sales Leader of the Year for my accomplishments building a cohesive team and increasing the property’s Revenue per Available Room (RevPAR) by 12% in my first year as leader. Show less

Charleston, SC

-Managed corporate account relationships and uncovered new opportunities to lead to a 15% revenue increase for my market.-Increased Special Corporate rates by 5% each year with trust-based sales techniques and emphasizing shared-value for my customers.-Led the team through the business evaluation process to optimize group business value over need periods.

Charleston, SC

I quickly learned which accounts would be most profitable for the hotel and formulated action plans that included sales calls, tradeshows and industry events to build new, trust-based relationships with those customers. The business opportunities I uncovered among local businesses and national accounts nearly doubled the hotel’s business transient volume.

In addition to the day-to-day duties of assisting the sales managers, I developed a reputation as the hotel's marketing and PR guru. Taking on new projects allowed me to keep my creative writing and graphic design juices flowing.

Responsible for initiating and organizing a TUW chapter at the College of Charleston. Produced internal publications, met with media sales execs., and maintained social networking platforms.