Alan Hall Email & Phone Number

Palo Alto, California, Us

In my role at Broadcom, I drive strategic initiatives to elevate our products' market presence and customer awareness. I coordinate marketing campaigns, product positioning and messaging, launch strategies, and sales enablement. I work closely with Product Marketing and our Sales team to ensure customers and prospects are aware of Symantec's leading Network Security solutions.The Enterprise Security Group represents Broadcom’s innovative portfolio of Symantec and Carbon Black solutions for Information, Network, Endpoint, and Application Security. The Enterprise Security Group delivers multi-cloud, hybrid cybersecurity to the largest, most complex, and highly regulated enterprises.

Sunnyvale, Ca, Us

South Jordan, Utah, Us

Provo, Ut, Us

Develop and drive marketing strategy for Novell's largest revenue generating product, NetWare and Open Enterprise Server. Responsible for all marketing activities as NetWare was transitioned to Linux-based OES. Oversee execution of product launch activities from all other groups within Novell. Also planned and coordinated marketing for other NetWare-related products including, Novell iFolder, Cluster Services and Nterprise Branch Office. Manage annual product marketing budget for these products ($250K). Develop and deliver numerous seminars as well as analyst, press and partner briefings. Assist alliance marketing to create partner marketing plans and activities with companies such as IBM, HP, EMC, Computer Associates, Syncsort, XIOtech and others. Partner activities included web seminars, partner trade shows, joint collateral, joint promotions, success stories, evaluation kits and demos.Performing role of Acting Director for Novell's Workgroup product marketing team.

Responsible for all marketing programs for Ameritrade's BigEasy Investor software. Coordinated creation of all marketing-related items including product branding and positioning documents, PR and advertising plan, partner programs and contracts, product collateral, web content, web video, trade show planning, customer communications and other related projects. Managed entire redesign of product web site (www.bigeasyinvestor.com). Also performed product management functions including writing of product requirements documents, as well as developed and tracked product production timeline. Managed marketing assistant, web designers and agency relationships. Responsible for marketing budget.

Developed and executed international marketing programs for NextPage’s products. This included international trade shows, advertising and promotion, PR (including press tours, analyst briefings, and product reviews), partner seminars, direct mail campaigns, etc. Also wrote customer success stories, feature articles, and press releases.

Coordinated product launches and new releases of all Folio products; produced supporting product marketing and sales materials. Wrote product announcement press releases, product positioning materials and web content. Coordinated and executed product announcement press tours in both Europe and Japan. Gave product presentations and demonstrations in English and Japanese. Coordinated the localization of product collateral. Developed and supervised lead generation programs. Spoke at industry conference. Supervised prospect research team. Received the 1997 Spirit Award.

Developed marketing plans for Folio’s Internet products (siteDirector and Web Retriever). Produced supporting marketing materials, such as: product data sheets, white papers, product presentations, case studies, brochures, web site content, and other sales support materials. Developed and delivered presentations at trade shows and sales training meetings. Wrote customer success press releases and facilitated product reviews by analysts.

Dearborn, Michigan, Us

Held various positions at Ford and was responsible for wholesaling new vehicle inventory to dealers. Counsel dealers regarding their financial viability and assist dealers with marketing techniques. Developed and implemented zone and region merchandising promotions, events and contests. Received travel award for highest sales based on assigned objective. Trained and supervised new customer service representatives.

Bs, International Marketing

Mba, Business Administration

Master Of Business Administration - Mba, Business Administration