Alan Hall

Alan Hall Email and Phone Number

Experienced Product Marketing Professional, Enterprise Security Group at Broadcom @ Broadcom
Alan Hall's Location
Salt Lake City Metropolitan Area, United States, United States
Alan Hall's Contact Details
About Alan Hall

I am a product marketing specialist at Broadcom's Enterprise Security Group Division. I have 25-plus years of experience in sales, marketing, and product management roles, primarily in software product marketing. My specialties include product positioning and messaging, product branding, product communication, product management, program execution, partner marketing, trade show coordination, marketing collateral production, excellent presentation skills, and numerous other product marketing activities. I also have experience in international marketing, specifically in Japan.The Enterprise Security Group represents Broadcom’s innovative portfolio of Symantec and Carbon Black solutions for Information, Network, Endpoint, and Application Security. The Enterprise Security Group delivers multi-cloud, hybrid cybersecurity to the largest, most complex and highly regulated enterprises. When not working with my awesome peers at Symantec, I spend my time traveling, playing golf, hiking, woodworking, trying to be a good neighbor, and spending time with my amazing family.You can learn more about the Enterprise Security Group at Broadcom by clicking on the links in the “Featured” section. Don’t hesitate to contact me if I can be of assistance.All opinions are my own.

Alan Hall's Current Company Details
Broadcom

Broadcom

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Experienced Product Marketing Professional, Enterprise Security Group at Broadcom
Alan Hall Work Experience Details
  • Broadcom
    Director Of Product Marketing, Enterprise Security Group At Broadcom
    Broadcom Nov 2019 - Present
    Palo Alto, California, Us
    In my role at Broadcom, I drive strategic initiatives to elevate our products' market presence and customer awareness. I coordinate marketing campaigns, product positioning and messaging, launch strategies, and sales enablement. I work closely with Product Marketing and our Sales team to ensure customers and prospects are aware of Symantec's leading Network Security solutions.The Enterprise Security Group represents Broadcom’s innovative portfolio of Symantec and Carbon Black solutions for Information, Network, Endpoint, and Application Security. The Enterprise Security Group delivers multi-cloud, hybrid cybersecurity to the largest, most complex, and highly regulated enterprises.
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  • Symantec / Blue Coat Systems
    Director Of Strategic & Product Marketing, Advanced Threat Protection Group
    Symantec / Blue Coat Systems Jun 2013 - Nov 2019
    Sunnyvale, Ca, Us
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  • Solera Networks
    Sr. Director Of Corporate Marketing
    Solera Networks Mar 2007 - May 2013
    South Jordan, Utah, Us
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  • Novell
    Sr. Product Marketing Manager And Acting Director
    Novell May 2001 - Mar 2007
    Provo, Ut, Us
    Develop and drive marketing strategy for Novell's largest revenue generating product, NetWare and Open Enterprise Server. Responsible for all marketing activities as NetWare was transitioned to Linux-based OES. Oversee execution of product launch activities from all other groups within Novell. Also planned and coordinated marketing for other NetWare-related products including, Novell iFolder, Cluster Services and Nterprise Branch Office. Manage annual product marketing budget for these products ($250K). Develop and deliver numerous seminars as well as analyst, press and partner briefings. Assist alliance marketing to create partner marketing plans and activities with companies such as IBM, HP, EMC, Computer Associates, Syncsort, XIOtech and others. Partner activities included web seminars, partner trade shows, joint collateral, joint promotions, success stories, evaluation kits and demos.Performing role of Acting Director for Novell's Workgroup product marketing team.
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  • Ameritrade
    Director, Product Marketing
    Ameritrade Feb 2000 - May 2001
    Responsible for all marketing programs for Ameritrade's BigEasy Investor software. Coordinated creation of all marketing-related items including product branding and positioning documents, PR and advertising plan, partner programs and contracts, product collateral, web content, web video, trade show planning, customer communications and other related projects. Managed entire redesign of product web site (www.bigeasyinvestor.com). Also performed product management functions including writing of product requirements documents, as well as developed and tracked product production timeline. Managed marketing assistant, web designers and agency relationships. Responsible for marketing budget.
  • Nextpage
    Manager, International Marketing
    Nextpage Jul 1999 - Feb 2000
    Developed and executed international marketing programs for NextPage’s products. This included international trade shows, advertising and promotion, PR (including press tours, analyst briefings, and product reviews), partner seminars, direct mail campaigns, etc. Also wrote customer success stories, feature articles, and press releases.
  • Open Market, Inc., Folio Products Group
    Manager, Product Marketing
    Open Market, Inc., Folio Products Group Sep 1997 - Jul 1999
    Coordinated product launches and new releases of all Folio products; produced supporting product marketing and sales materials. Wrote product announcement press releases, product positioning materials and web content. Coordinated and executed product announcement press tours in both Europe and Japan. Gave product presentations and demonstrations in English and Japanese. Coordinated the localization of product collateral. Developed and supervised lead generation programs. Spoke at industry conference. Supervised prospect research team. Received the 1997 Spirit Award.
  • Folio
    Sr. Manager, Marketing Programs
    Folio Dec 1996 - Sep 1997
    Developed marketing plans for Folio’s Internet products (siteDirector and Web Retriever). Produced supporting marketing materials, such as: product data sheets, white papers, product presentations, case studies, brochures, web site content, and other sales support materials. Developed and delivered presentations at trade shows and sales training meetings. Wrote customer success press releases and facilitated product reviews by analysts.
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  • Ford Motor Company
    Zone Manager/Merchandising Analyst/Customer Service Rep.
    Ford Motor Company Jan 1993 - Nov 1995
    Dearborn, Michigan, Us
    Held various positions at Ford and was responsible for wholesaling new vehicle inventory to dealers. Counsel dealers regarding their financial viability and assist dealers with marketing techniques. Developed and implemented zone and region merchandising promotions, events and contests. Received travel award for highest sales based on assigned objective. Trained and supervised new customer service representatives.
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Alan Hall Skills

Product Marketing Product Management Lead Generation Product Launch Strategy Saas Enterprise Software Marketing Strategy Go To Market Strategy Demand Generation Messaging Marketing Strategic Partnerships Trade Shows Management Start Ups Collateral Sales Enablement Salesforce.com Channel Partners Multi Channel Marketing Market Planning Affiliate Marketing Business Alliances Competitive Analysis Software As A Service Sales Program Management Partner Management Advertising Integrated Marketing Channel Corporate Branding Positioning Cloud Computing Solution Selling Vehicles Automotive Internal Communications Media Relations Corporate Communications Marketing Communications Public Relations Social Media Press Releases Facebook Strategic Planning Content Strategy Automobile Magazines Strategic Communications New Media Brand Development Digital Strategy Creative Direction Cross Functional Team Leadership

Alan Hall Education Details

  • Brigham Young University
    Brigham Young University
    International Marketing
  • Utah State University
    Utah State University
    Business Administration
  • Utah State University
    Utah State University
    Business Administration

Frequently Asked Questions about Alan Hall

What company does Alan Hall work for?

Alan Hall works for Broadcom

What is Alan Hall's role at the current company?

Alan Hall's current role is Experienced Product Marketing Professional, Enterprise Security Group at Broadcom.

What is Alan Hall's email address?

Alan Hall's email address is al****@****oat.com

What is Alan Hall's direct phone number?

Alan Hall's direct phone number is +180154*****

What schools did Alan Hall attend?

Alan Hall attended Brigham Young University, Utah State University, Utah State University.

What skills is Alan Hall known for?

Alan Hall has skills like Product Marketing, Product Management, Lead Generation, Product Launch, Strategy, Saas, Enterprise Software, Marketing Strategy, Go To Market Strategy, Demand Generation, Messaging, Marketing.

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