Grew eCommerce Annual revenue from $600k to $5MAustralia's leading luxury Fragrance and Glassware brand

Alice McCall is a leading Australian fashion brand known for its playful, feminine designs.Managed over $20m in revenue through web-boutique and drop-ship marketplaces. Digital Marketing, CRM, Affiliates & Social.Introduced strong eCommerce revenue in China, through TMall Partner and Daigous, whilst marketing through WeChat and Xiaohongshu.

Digital Marketing specialist, with expertise in the areas of eCommerce, Digital Marketing and CRM - specialising in luxury retail.Luxury ready-to-wear brands: 𝗖𝗮𝗿𝗼𝗹𝗶𝗻𝗮 𝗛𝗲𝗿𝗿𝗲𝗿𝗮, 𝗘𝗹𝗹𝗲𝗿𝘆, 𝗡 𝗣𝗲𝗮𝗹, 𝗕𝗶𝗮𝗻𝗰𝗮 𝗦𝗽𝗲𝗻𝗱𝗲𝗿Luxury swimwear/leisurewear brands: 𝗠𝗼𝗻𝗿𝗲𝗮𝗹 𝗟𝗼𝗻𝗱𝗼𝗻, 𝗕𝗼𝗱𝗮𝘀.Fine watches and Jewellery: 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗪𝗮𝘁𝗰𝗵𝗲𝘀Accessories: 𝗠𝗮𝗵𝗮𝗯𝗶𝘀, 𝗠𝗮𝗶𝘀𝗼𝗻 𝗕𝗮𝗹𝘇𝗮𝗰, 𝗠𝗣𝗕.𝗰𝗼𝗺, Beauty: 𝗘𝘆𝗲𝗸𝗼Gambling/Gaming: 𝗕𝗚𝗢.𝗰𝗼𝗺, 𝗕𝗲𝘁𝗩𝗶𝗰𝘁𝗼𝗿

Managed a significant €multi-million Global marketing budget, focusing on performance marketing, achieving a profitable ROI from all search and display marketing spend (PPC, SEO, Re-targeting, paid-social etc), resulting in increased eCommerce revenue (triple-digit growth), through profitable growth across all marketing channels.Successfully expanded eCommerce operations into new territories; Eastern-Europe and Asia, by creating a tailored digital Marketing strategy and International eCommerce platform (TMall etc).

Globalclick specializes in the provision of high level eCommerce and online marketing services to International clients in the online gaming/eCommerce industry.Managed the Acquisition, Retention and VIP teams at Globalclick, setting up the on-going retention and customer relationship strategy for their international brands. Grew total monthly revenue from £1.2m to over £1.5m (£200k growth from Platinum VIPs)

Awarded Virgin Star of Year (2010)

Full P&L Management of site in North London. Sales, Marketing & Operations. Managing cross-functional team of 60

Rolex, Breitling, Omega and Tag Heuer stockist. Diamond jewellery specialist.