Alan T.

Alan T. Email and Phone Number

Marketing Lead @ Cyfrin
New York, NY, US
Alan T.'s Location
New York, New York, United States, United States
Alan T.'s Contact Details

Alan T. work email

Alan T. personal email

n/a

Alan T. phone numbers

About Alan T.

In-house and agency experience leading Integrated Digital Marketing Strategy, Acquisition, Engagement, Lead & Demand Generation, and Content programs. Passionate, global-minded driver of accelerating growth, and practitioner of data driven decision-making.An integrated marketer, creative brand builder, marketing mix optimizer, performance raiser, and analytics champion. Additional areas of expertise * Building digital marketing programs from the ground up * Developing authentic customer journeys through creative storytelling * Collaborating cross-functionally in highly matrixed organizations * Integrating systems and driving data clarity * Building teams, empowering people, managing agencies * Concise communicator from Executive to Practitioner

Alan T.'s Current Company Details
Cyfrin

Cyfrin

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Marketing Lead
New York, NY, US
Website:
cyfrin.io
Employees:
35
Alan T. Work Experience Details
  • Cyfrin
    Marketing Lead
    Cyfrin
    New York, Ny, Us
    View
  • Alan Traeger Communications
    Marketing Lead
    Alan Traeger Communications Sep 2022 - Present
    Marketing Strategy, Go-To-Market Strategy, Product Marketing, Brand Development, Messaging, Content, Communications, Product Positioning, Product Marketing, Website Development, Growth for Web3/Crypto/Blockchain clients.Marketing Channels: SEO (Organic Search), Email, Content, Twitter, Telegram, Facebook, Instagram, LInkedIn, Reddit Tools & Systems: Excel, Word, PowerPoint, Google Analytics, Google Tag Manager, Google Search Console, SEMrush, Ahrefs, MailJet, Branch, Grafana, UXCAM, Confluence, Figma, Notion, Miro, ChatGPT, Wordpress, Slack Content URLs available on request.
  • Interchain Gmbh
    Marketing Lead
    Interchain Gmbh Nov 2021 - Oct 2022
    Developed Marketing Strategy. Led Brand Development, Communications, Messaging. Unified core Product Positioning and Product Marketing for a full suite of developer-focused software (blockchain infrastructure). Hired and led a team of Marketers. Managed external agencies. Developed Content Marketing framework, Content Publishing Calendar, edited Content to drive visibility and strengthen Thought Leadership. Marketing Channels: Twitter, Discord, Telegram, Reddit, Content, SEO (Organic Search)Tools & Systems: Excel, Word, PowerPoint, Google Analytics, Google Search Console, SEMRush, Figma, Notion, Slack Content URLs available on request.
    View
  • Usaa
    Marketing Lead
    Usaa Nov 2019 - Nov 2021
    San Antonio, Texas, Us
    Designed a first-generation Behavior-based Marketing program and led development of an omni-channel, multi-touch Digital Marketing Strategy.for the Mortgage line of business. Developed Tagging & Tracking Architecture to facilitate data gathering, drive business intelligence, and allow for Marketing enablement Marketing Channels: Email, Content, SEO (Organic Search), Paid Search (PPC)Tools & Systems: Excel, Word, PowerPoint, JIRA, Rally, Adobe Analytics, Adobe Campaign, Tealium, Salesforce, Slack
    View
  • Firebrand Communications
    Digital Marketing
    Firebrand Communications Mar 2018 - Nov 2019
    San Francisco, Ca, Us
    Digital Marketing Strategy, Demand Generation, Lead Generation, Channel Management & Optimization, Content Creation, Content Distribution, Systems integrations, Performance Optimization, Reporting, Analysis for Deep Tech & Future Tech clients. Marketing Channels: SEO (Organic Search), Paid Search (PPC), Twitter, Facebook, LinkedIn, Display, Content, Reddit Tools & Systems: Excel, Word, PowerPoint, Hubspot, Marketo, Salesforce, Google Analytics, Google Tag Manager, Google Search Console, SEMRush, Ahrefs, Google Ads, Wordpress, Asana, Slack Content URLs available on request.
    View
  • Livetiles
    Demand Gen Marketing
    Livetiles Jun 2017 - Feb 2018
    New York, New York, Us
    Developed Integrated Digital Marketing strategy to drive leads, pipeline, and revenue. Built, executed, optimized Digital Marketing campaigns. Increased Marketing attributable leads 6x, reduced CAC 50%; produced 30% of Marketing pipeline Marketing Channels: Paid Search (PPC), Email, Display, Content, LinkedIn, Tools & Systems: Excel, Word, PowerPoint, Twitter, Facebook, LinkedIn, Marketo, Salesforce, Google Analytics, Google Ads, Power BI, SalesLoft, SalesGenie, RainKing
    View
  • United Capital Financial Advisers, Llc
    Senior Marketing Manager
    United Capital Financial Advisers, Llc Aug 2016 - Apr 2017
    Irving, Texas, Us
    Designed Strategy & executed Integrated, segmented Digital Marketing campaigns driving pipeline & client growth. Built infrastructure framework to support business intelligence & reporting for Marketing and sales teams. Developed personalized Email nurture program by segment, pathway, and goal to drive funnel performance. Marketing Channels: Paid Search (PPC), Email, Display, Display Remarking, Video Tools & Systems: Excel, Word, PowerPoint, LinkedIn, Salesforce, Basecamp, Hubspot, Google Ads
    View
  • Walmart Ecommerce
    Marketing Manager
    Walmart Ecommerce Mar 2014 - Jul 2016
    Bentonville, Arkansas, Us
    Created and Executed Digital Marketing Strategy, Owned Digital Marketing Budget, led team of Channel Managers, to exceed new customer and revenue goals every year. Led Insights program to understand and segment customer profiles. Scaled from 3 to 375+ stores, 2 to 65+ markets; revenue +100x, reduced CAC -90%.. +$25MM budget, delivered +70% in-market awareness.Marketing Channels: Paid Search (PPC), SEO (Organic Search), Email, Display, Display Remarking, Video, Native Advertising, Facebook, Direct Mail, OOH, Terrestrial Radio, Digital RadioTools & Systems: Excel, Word, PowerPoint, JIRA, Slack, Tableau, Omniture (now Adobe Analytics), DBM, Facebook, Google Ads, Walmart Labs Targeting and Email platforms, LIveRamp
    View
  • Alan Traeger Communication
    Owner
    Alan Traeger Communication Jan 2002 - Mar 2014

Alan T. Education Details

  • Hec Paris
    Hec Paris
    Digital Media
  • Artcenter College Of Design
    Artcenter College Of Design
    Photography

Frequently Asked Questions about Alan T.

What company does Alan T. work for?

Alan T. works for Cyfrin

What is Alan T.'s role at the current company?

Alan T.'s current role is Marketing Lead.

What is Alan T.'s email address?

Alan T.'s email address is al****@****les.nyc

What is Alan T.'s direct phone number?

Alan T.'s direct phone number is (917) 472*****

What schools did Alan T. attend?

Alan T. attended Hec Paris, Artcenter College Of Design.

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