• Led the design, development, and successful launch of Evive’s new acquisition website getevive.com, enhancing user engagement and brand presence.• Built Evive’s Design System from the ground up (0→1), utilizing design tokens to enable multi-color modes, advanced prototyping, and responsive UI element sizing.•Identified key UX/UI improvement areas in Evive’s core mobile app experiences, applying user-centered design principles to elevate functionality and user engagement.

• Oversaw large-scale, high-impact, revenue-generating projects from discovery to handoff.• Instilled a culture of user-centric design by incorporating UX research in the product dev process.• Created a robust design system using modern methods e.g. properties, variables, & tokens and drove adoption across marketing, social, and engineering ensuring design consistency.• Built & managed a high-performing design team prioritizing outcome-driven design and individual growth by implementing regular team rituals and creating avenues for skill development and career advancement.• Partnered with PM, D&A, and engineering leadership to align on project scope and roadmap.

• Led and managed ICs, spearheading product ideation across iOS, Android, & responsive web.• Crafted interactive prototypes for stakeholder buy-in and UX research.• Maintained and evolved web and mobile design systems for brand consistency.• Delivered clear design specs and facilitated workshops with cross-functional teams.• Proven track record leading design strategy for successful product & platform launches (led design for iOS app resulting in $1.5B exit).

• Utilized big data for complex problem-solving within Risk & Information.• Built data products and led enterprise data warehouse design.• Empowered data-driven decision making across Amex.

Drove UI/UX, interaction design, and brand identity for core product and spin-offs across iOS, Android, and web platforms.

Contributed to mobile innovation at IAC's Hatch Labs, designing MVPs for potential products. Led visual design for Kartel and Kartel Delivery. Hatch Labs is the creator of Tinder.

Began design career on the MarCom team, creating high-quality vector graphics spanning all Apple operating systems e.g. iOS, iPadOS, macOS, tvOS.