Product manager responsible for the design, build and maintenance of Ford customer experience survey Data Marts. Experienced working with Ford internal and external data sources to transform them, via SQL, in the Hadoop ecosystem, to meet customer needs for analytics and dashboards. Currently working on the redesign and migration of data and the SQL transformation code to function in Google Cloud Platform via Terraform, Tekton pipelines and BigQuery. I am also a OneMagnify team leader within the Ford CX Data Tech group, collaborating with a team of six amazing and talented Data Engineers.

Working in conjunction with the project team, I prepare client-ready data deliverables including Excel dashboards and reports using VBA, SQL database Real Time Reporting, SPSS and SAS datasets for many large international clients in the automotive, heavy equipment, utilities, financial and technology industries, including Ford, General Motors, Pacific Gas & Electric, Caterpillar Financial, Bose and Guardian Glass. I work with both client-specific and syndicated research. Highlights of progress and projects include:Expanded Ipsos RDA’s relationship with Caterpillar Financial and their CSI tracking program by adding many international markets and implementing various methodologies including mail, multi-language web surveys, web CATI and phone surveys to capture customer metrics for weekly alerts/concerns processing, as well as client ready SPSS reporting.Reporting manager for customer satisfaction and tracking studies across a wide variety of clients including General Motors, Ford, Pacific Gas & Electric, Bose, Guardian Glass, Panasonic, Kelly Services, Houston School District, Isuzu and Nissan.Instrumental in growing a 10+year relationship with PG&E and their customer satisfaction and feedback research. Provided guidance to other staff in developing and maintaining additional PG&E studies as the relationship developed.Lead programmer on a large international syndicated research study focusing on emerging and future automotive technologies including autonomous and electric vehicles and consumer lifestyle preferences and attitudes towards them.Responsible for the professional development and training of several programmer/analysts.

Conducted statistical validation of advertising themes and campaigns as a partner with Campbell Ewald/CECO Communications.Designed longitudinal research studies to determine the effectiveness of direct marketing programs.Experienced with advanced statistical techniques, such as perceptual mapping, conjoint analysis, factor, discriminant and regression analysis.Experienced in research study design and methodology, as well as the analysis and reporting of quantitative market data in SAS.Manager of automotive VIN decoding database for all in-house and competitive automotive research studies.Instrumental in the establishment of a 20+ year relationship with Caterpillar Financial for customer satisfaction/CSI tracking and customer relationship data reporting.

Responsible for data processing administration and reporting of on-site automotive advanced product research clinics, automotive features research and drive tests throughout North America, Europe and Brazil for Ford and Mercedes.Director of numerous high-volume, high-visibility automotive quality tracking studies for Chrysler North America and General Motors Mexico, South America and Asia. This involved extensive client contact in the capacity of data processing manager and research consultant.