Alan Roth Email & Phone Number

Calgary, Alberta, Canada

Calgary, Canada Area

Roth Communications provides strategic communications planning and implementation solutions, along with expertise in crisis communications preparation and planning and issues management.

Calgary, Canada Area

Directed all facets of enterprise communications, including internal, external, crisis communications, media relations and public consultation, and regulatory compliance communications, for both Canada and the United States.Led the Corporate Communications team in providing strategic communications consulting and services, as well as hiring and managing communications contractor agencies.Management of corporate communications strategy, corporate branding and fostering a positive public… Show more Directed all facets of enterprise communications, including internal, external, crisis communications, media relations and public consultation, and regulatory compliance communications, for both Canada and the United States.Led the Corporate Communications team in providing strategic communications consulting and services, as well as hiring and managing communications contractor agencies.Management of corporate communications strategy, corporate branding and fostering a positive public image and corporate reputation across a wide and diverse range of stakeholder audiences. Managed the company intranet and external website, social media channels and development of all communications tools and materials, including video, and the Alliance Community Investment Program. Led the planning and execution of media conferences, special events (internal and external) and executive speaking opportunities.Accomplishments include:• Led internal and external communications for Alliance Pipeline’s highly successful re-invention as a market-responsive business providing unbundled natural gas transportation services between Canada and the US.• 2014-15 Transform program, an extensive change communications campaign to support Alliance’s shift to a new business model and services offering (campaign won an IABC Gold Quill Award).• Successful public consultation and communications program for a new pipeline project in the US (Tioga Lateral) – during a time of increased and often negative public attention to energy pipeline development.• Redeveloped Alliance’s Crisis Communications Strategy, now recognized as one of the best in the industry. Show less

Calgary, Canada Area

Led planning and outreach coordination of the Government Relations, Community Relations and Aboriginal Relations teams, and management of staff resource people and external suppliers.Provided counsel to senior management respecting external relations and corporate reputation, applying senior-level issues anticipation and management and risk communications skills.

Calgary, Canada Area

As a co-founder of Communica, I provided leadership in business ownership and operations, from new business development and financial management to client services provision.Company services involve regulation-compliant stakeholder engagement program design, development, implementation and monitoring, project-specific communications materials development, community meetings planning and facilitation and aboriginal engagement. Provided risk issues management, media relations programming,… Show more As a co-founder of Communica, I provided leadership in business ownership and operations, from new business development and financial management to client services provision.Company services involve regulation-compliant stakeholder engagement program design, development, implementation and monitoring, project-specific communications materials development, community meetings planning and facilitation and aboriginal engagement. Provided risk issues management, media relations programming, crisis communications planning and support and a full range of communications materials development and production services.Provided extensive counsel to senior client executives about external relations and public involvement best practices.Accomplishments included:• Development of Communica as a successful, respected specialized services agency with offices in Calgary and Vancouver; now a well-known brand throughout western Canada.• Involved in various leadership and management capacities regarding the company’s business planning and operations.• Led numerous successful stakeholder engagement campaigns in support of the regulatory approval work for large energy projects, and provided clients high quality counsel, strategic planning and program management in the process.o For Enbridge, I worked on the Waupisoo Pipeline Project, the Fort Hills Pipeline Project, the Ontario wind power project and numerous others.o For Suncor Energy, I developed executive speeches and presentations, the “Report to the Community” initiative and a Stakeholder Relations policy and guidebook.o For Air Products, I led a successful public consultation program that facilitated regulatory approval and construction of the Heartland Hydrogen Pipeline.o Corporate communications for the Integrated CO2 Network, the Oil Sands Leadership Initiative and numerous others. Show less

Edmonton And Calgary

Provided leadership as Manager, Public Affairs and played a key role in corporate communications for Enbridge enterprise wide. (Was InterProvincial Pipelines (IPL) when I started.)Development and implementation of long-term strategic communications plans, processes and tools to proactively help build and manage Enbridge’s corporate reputation with key external stakeholders and employees. Lead role (Communications) on Enbridge Pipelines’ Crisis Management Team.Also responsible for media… Show more Provided leadership as Manager, Public Affairs and played a key role in corporate communications for Enbridge enterprise wide. (Was InterProvincial Pipelines (IPL) when I started.)Development and implementation of long-term strategic communications plans, processes and tools to proactively help build and manage Enbridge’s corporate reputation with key external stakeholders and employees. Lead role (Communications) on Enbridge Pipelines’ Crisis Management Team.Also responsible for media relations and spokesperson support, issues management, public consultation for new pipeline projects, production of publications and external information tools including internet, advertising and operating budget and administrative management.Key accomplishments:• Development of a solid working relationship with Enbridge senior and general management for the provision of professional corporate communications counsel and issues management. Helped guide significant company decisions, initiatives and responses, making Public Affairs an important, trusted and extensively relied-upon internal resource.• Full-fledged member of the Corporate Branding Team in 1998, the corporation’s major name change initiative. Worked closely with New York brand agency Lippincott & Margulies. Directed competitions in Toronto and Edmonton to hire advertising and public relations agencies to support the national launch of the new Enbridge name and visual identity. Led the corporate-wide brand changeover on a single day in September 1998 across Canada and the U.S.• Numerous successful public consultations for pipeline projects, including Line 9 Reversal, the Athabasca Pipeline construction, Terrace Pipeline Expansion Phases I and II, Line 3 Hydrotest and others. Open Houses, route advertising, landowner publications and media relations work that met or exceeded National Energy Board (NEB) regulations. Show less

Edmonton, Canada Area

Management of the nine person Communications Branch to ensure delivery of consistently high quality communications services and support to the Department of Energy. Products and services provided to the Department and its various business unit clients included strategic communications planning, consulting and execution, issues management, advertising, audio-visual production, writing, editing, printing and related creative services, publication development and the preparation and distribution… Show more Management of the nine person Communications Branch to ensure delivery of consistently high quality communications services and support to the Department of Energy. Products and services provided to the Department and its various business unit clients included strategic communications planning, consulting and execution, issues management, advertising, audio-visual production, writing, editing, printing and related creative services, publication development and the preparation and distribution of Department of Energy media releases and other announcements.The position also oversees the Branch in preparation of Ministerial briefing notes, speaking notes, internal communications, public consultation and other stakeholder communications, and represents the Minister's Office and the Department at frequent meetings between government Communications Directors and the Premier's Communications Office. Show less

Edmonton, Canada Area

Responsible for ensuring delivery of all communications services and support. Started up and established the communications function in 1988, building a professional five person Communications Department. Strategic planning and direction of all communications, advertising, promotions and an extensive corporate sponsorship program; acted as lottery issues spokesperson for the media. Also provided communications consulting to the Alberta Gaming Commission and Gaming Control Branch, and the… Show more Responsible for ensuring delivery of all communications services and support. Started up and established the communications function in 1988, building a professional five person Communications Department. Strategic planning and direction of all communications, advertising, promotions and an extensive corporate sponsorship program; acted as lottery issues spokesperson for the media. Also provided communications consulting to the Alberta Gaming Commission and Gaming Control Branch, and the Alberta Horse Racing Commission. Member of Alberta Lotteries and Gaming Management Committee, in close working relationship with the Minister and his staff. Show less

Edmonton

At the time, Palmer Jarvis was western Canada's largest full-service agency, with a core focus on retail marketing and advertising. Primary responsibility for day-to-day account service for the 31 restaurants (at that time) in the northern Alberta advertising co-op. Directed an account team of four.Position included senior management involvement in the development and execution of regional and local marketing and retail advertising strategies, input to media planning and scheduling… Show more At the time, Palmer Jarvis was western Canada's largest full-service agency, with a core focus on retail marketing and advertising. Primary responsibility for day-to-day account service for the 31 restaurants (at that time) in the northern Alberta advertising co-op. Directed an account team of four.Position included senior management involvement in the development and execution of regional and local marketing and retail advertising strategies, input to media planning and scheduling, liaison with McDonald's marketing department, the national advertising agency in Toronto and McDonald's US head office in Chicago. Show less

Calgary And Edmonton, Alberta

Account Executive, Calgary (1984 - April 1987).Worked on several client accounts, including Gulf Canada Products and Petro-Canada, the Olympic ticketing department for the 1988 Olympic Winter Games Organizing Committee, Prudential Steel, among others. Involved in account servicing, planning, development and execution of a wide variety of marketing and advertising initiatives.Art Director / Production Artist, Calgary (1983 - 1984).Worked as an art director and production artist for… Show more Account Executive, Calgary (1984 - April 1987).Worked on several client accounts, including Gulf Canada Products and Petro-Canada, the Olympic ticketing department for the 1988 Olympic Winter Games Organizing Committee, Prudential Steel, among others. Involved in account servicing, planning, development and execution of a wide variety of marketing and advertising initiatives.Art Director / Production Artist, Calgary (1983 - 1984).Worked as an art director and production artist for several clients, primarily Gulf Canada. Show less

Worked as an art director and production artist for several clients, primarily Gulf Canada.Accomplishments:As an Account Executive, I developed an excellent working relationship with Gulf / Petro-Canada's district managers for devising business improvement strategies and station promotions. Worked directly with station owners/ managers to create and execute sales building strategies for gasoline, oil products, service bays and food. Played a key role in an extensive bulk/agri… Show more Worked as an art director and production artist for several clients, primarily Gulf Canada.Accomplishments:As an Account Executive, I developed an excellent working relationship with Gulf / Petro-Canada's district managers for devising business improvement strategies and station promotions. Worked directly with station owners/ managers to create and execute sales building strategies for gasoline, oil products, service bays and food. Played a key role in an extensive bulk/agri fuels products and TBA (tires, batteries and accessories) marketing campaign across western Canada, including overseeing the photography of every Gulf bulk/agri fuels agent in Alberta, Saskatchewan and Manitoba to use in advertising. Also developed a highly successful system for regular "silent shopper" campaigns to coincide with promotions execution.Involved with planning for rebranding / second brands for Gulf stations following Petro-Canada's takeover of Gulf's retail operations, as well as with station facility upgrades. Invited to attend McDonald's "Hamburger University" in Chicago, and became well-known for my expertise in local market promotions. McDonald's 1987 local market sales approached $70 million with a 64% market share. March 1988 comparable sales were the highest in Canada. Show less

Responsible for several key advertising and communications functions within this Calgary branch of a New York based recruitment advertising agency.

Master Of Communications Studies (Mcs), Communications Studies, Mass Communications, Organizational Communications

Consumer and marketing research, advertising and corporate communications. Graduate Student Council Representative for Dept.

Education record

Visual Communications Program in advertising and commercial art. Completed the first two years of the four year course of study.

Bachelor Of Arts (Ba), English Literature; Fine Arts